The Sales Influencer Series Presents: Marcus Cauchi
Welcome to Episode 34 of the Sales Influencer Series, a podcast featuring the brightest minds in B2B sales and marketing.
Marcus has the familiar trademarks of a great coach and organizational leader: blunt, compelling, fiercely intelligent and passionate beyond words. The topic of our conversation? The fundamental thing you're doing wrong, as a sales manager. Listen below to hear why managers should spend 97% of their time recruiting, onboarding, developing, and coaching, Marcus's 90 second ritual to focus activity and mentality each morning, the irony of multiple priorities, and more.
Ep. 34: The Death of Great Sales Management
Introductions. 0:00 - 2:50
Marcus is a lifelong sales professional. He struggled for years and was, in his words, a mediocre sales professional.
That inauspicious start to his career ended when he found Sandler Training. Marcus found his calling and became a force of nature who in the world of sales management, training, and recruiting. practices and principles.
The #1 Thing 99% of Sales Managers Do Wrong. 2:50 - 7:00
98% of sales management problems start with bad recruitment. Bad managers hire people who are weaker than them, because they don't perceive those people as a threat. They also try to be friends with their people, as opposed to being tough on them and training them to be better.
Managers should be interviewing a minimum of four candidates per week, building a people bank and investing in A players that will thrive on their team.
How Great Sales Managers Interact with Reps. 7:00 - 15:09
They are having meaningful conversations with reps at all times. They understand their reps, know what motivates them and possess total control. They interview rigorously, put hiring candidates on the microscope and make them think on their feet.
Marcus is interested in - how do they respond to the line of questions? Are they prepared? Do they understand themselves and their own motivations? Motivation is an internal force. It has to come from within the rep, not from the manager. Marcus also looks for someone who is extremely strong on attitudes, beliefs and values. Self-concept is pivotal. You will only rise to that level.
How Great Sales Managers Lead. 15:09 - 21:32
Marcus hates nothing more than managers who hire A players then leave them alone for 4-6 weeks with the company's most mediocre, average salespeople. Because all they hear is people complaining about how the competition is better, the product isn't what it claims to be, and the pricing is too high, et cetera.
Marcus advises implementing a full 120 day onboarding plan that is utterly comprehensive. A manager should devote 25 percent of his or her time on the new hire during those 120 days. Why? That person is an investment and - if he or she is good - a very expensive one.
97 percent of a manager's time should focus on the right end of the problem - hiring. Bad managers don't hire well, fail to set clear expectations and manage to numbers. A great way to prevent that, as a manager, is a quick daily huddle with 3-4 behavioral goals.
Sales meetings are a classic tell-tale sign of management quality. Is it spent looking at reports? Or learning how to be better? You can't manage from an ivory tower. They spend their time trying to nurture the sparrows with the broken wings, rather than focusing on their best people?
The Costs of Bad Hires vs Good Hires. 21:32 - 22:58
Bad hires can cost up to 128 times their salary. Marcus cites, in support, the following explicit and hidden costs:
- Recruitment costs
- Management costs
- Interviewing and Selection
- Testing and profiling
- HR & Legal costs
- Training costs
- Provisioning costs.
- Salary for as long as you keep them
- Time they waste of other salespeople in forecasting lies
- Lost lifetime customer value )
- Lost lifetime referrals
- Opportunity costs
- Reputation damage
- Lost cross-sell and up-sell revenues and profits
- Lost maintenance and support income
- Management time in managing their underperformance
- HR time in managing them out
- Pay offs to get rid of them
- Impact on the morale of your team
- You being distracted by this nitwit
Why Reps Need Measurement and Transparency: 22:58 - 31:10
Marcus cites the book, The 3 Signs of a Miserable Job, to offer 3 signs (plus 2 of his own) of bad work culture:
In sales, great sales people love to be measured. Bad sales people want to hide. If bad sales reps dominate your culture, then no one is succeeding. What's relevant to sales managers is the need to set expectations, challenge people to be measured, critiqued and developed, and tell dissidents to go kick rocks.
Where to Follow Marcus: 31:10 - 33:35
Finally, be on the lookout for 3 forthcoming books from Marcus. Connect with Marcus and feel free to share, comment and disagree with them. Marcus loves a good fight.
The Sales Influencer Series Library
To check out further episodes and see why CloserIQ has ranked the Sales Influencer Series as one of the very best sales podcasts of 2016, just click on the links below.
Episode 1. John Barrows
Episode 2. Lori Richardson
Episode 3. Max Altschuler
Episode 4. Matt Heinz
Episode 5. Mark Leslie
Episode 6. Kyle Porter
Episode 7. Jon Bradford
Episode 8. Eks Anderson
Episode 9. Matt Hottle
Episode 10. Heather Morgan
Episode 11. Ilan Ferdman
Episode 12. Ryan Jenkins
Episode 13. Tamara Schenk
Episode 14. Mike Weinberg
Episode 15. Scott Britton
Episode 16. Mark Kosoglow
Episode 17. Dionne Mischler
Episode 18. Ken Barton
Episode 19. Kevin Karner
Episode 20. Jill Rowley
Episode 21. Brandon Redlinger
Episode 22. Will Wickey
Episode 23. Drew Woodcock
Episode 24. Dail Wilson
Episode 25. Nathan Sexton
Episode 26. Tucker Max
Episode 27. Bruce Tulgan
Episode 28. Dallas Hogensen
Episode 29. Morgan J. Ingram
Episode 30. J. Ryan Williams
Episode 31. Emily Mikailli
Episode 32. Lee Bartlett
Episode 33. Rex Biberston