Efficiency metrics are a better way to gauge performance than sheer quantity counts when it comes to sales KPIs. These efficiency percentage metrics tell you who's performing well (and who's not) based on the opportunities they're given. All of these are coachable metrics where you would expect to see your reps improve over time — and you can view them right inside your Ambition sales dashboard. A few examples:
Ambition's sales dashboard software shows you how your reps are taking “at-bats” and converting those through your sales funnel. Don't assume that the rep with the most meeting sets is the top performer. Leverage the ratio of call connects to meeting sets to understand your top converter and what it could mean if they improved connects with more quality lists. These are the metrics that show how sales managers are making improvements through coaching sessions and they are automated for you in Ambition.