You’re Going to Like Coaching Cadences™ (A Lot)

Personalize the development of your reps and drive revenue initiatives forward with our new easy-to-use drag-and-drop program builder. Enroll different sellers in different cadences based on experience level or current performance.

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Drive Strategic Initiatives at Scale

Build a culture of coaching and learning with our latest integration for revenue and enablement leaders: Ambition + Seismic.

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Coach on the Right Topics, at the Right Time

Develop your frontline sales managers and improve the selling skills of your reps with Coaching Orchestration™.

See How

Reallocate Budget from Losing Initiatives to Winning Ones

We’re proud to be named Top 50 Sales Product by G2. If you’ve experienced the power of Coaching Orchestration™, we’d be honored if you’d write us a review.

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Enterprise sales teams across the globe rely on Ambition

Why Ambition?

Develop and manage your teams with consistent, customizable metric-based coaching programs. Ambition's powerful coaching suite allows sales and enablement leaders to maximize team performance.
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Encourage and facilitate an amazing employee experience for reps, in-office or remote.
Increase Encouragement >

Manage and measure what matters across multiple roles or segments. Ambition delivers visibility and insights to managers while also empowering reps to exceed goals and prioritize their activity.
Create Accountability >

Share Insights, smart alerts, and key trends to the right person, in the right place, and at the right time. Customizable Ambition Workflows and deep integrations power real-time recognition and notifications.
Leverage Amplification >

Momentum Leader

Products in the Leader tier in the Momentum Grid® rank in the top 25% of their category's products by their users

Mid-Market Leader

Products in the Leader quadrant in the Mid-Market Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores

Leader

Products in the Leader quadrant in the Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores

Most Implementable

The Most Implementable product in the Implementation Index earned the highest Implementation rating in its category

Users Love Us

The Users Love Us badge is earned after collecting 20 reviews with an average rating of 4.0 stars

Enterprise Leader

Products in the Leader quadrant in the Enterprise Grid® Report are rated highly by G2 users and have substantial Satisfaction and Market Presence scores

Best Relationship Mid-Market

The Best Relationship product in the Relationship Index earned the highest Relationship rating in its category

Best Estimated ROI - Small Business

The Best Estimated ROI product in the Results Index earned the best estimated ROI rating in its category based on a combination of estimated time to achieve ROI and time to go live

Ambition by the Numbers

See How We Stack Up

25%

lift to a rep's sales activity year-over-year

7 hours

of high-value time back to managers week-over-week

25%

improvement to rep retention over three years

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The Industry Buzz

Don't take our word for it, see why over 400+ customers
have given Ambition 4.5 out of 5 stars.

Lindsay

Manager, Group Sales

Ambition has been a game changer when it comes to showcasing sales and service efforts!

Justin

Manager, Sales Development - North America

My favorite tool in our stack!

Kaitlyn

Mid-Market Account Executive

Very insightful and it helps keep me on track on a daily basis.

Tracey

Director of Sales

Great way of communicating with management and employees. Easy way to get questions answered. Fun to use for competition events!!

Andrew

CEO

Great product, even better support.

Oliver

Business Development Rep

Great interface, easy to use, keeps me on track.

Veronica

Senior Sales Manager

Great tool to track individual/ team performance while creating fun/ competitive atmosphere.

Drew

Director Sales Enablement

This is a great way to hold people accountable and improve overall growth and pin point areas that need improvement.

Natasha

Team Lead

It helps provide you a measure of your productivity throughout the day and month, which keeps you on track and helps you reach your goals.

Esther

Enterprise Sales Manager

Ambition is a great way to be able to share all metrics (and milestones) with our teams in the at home environment.

Resource Library

5 Sales Incentives That Won't Cost You a Cent

Bonus: these ideas are also crazy-effective, team-building culture plays.

[VIDEO] Customer Spotlight: GlobalTranz

The key to success as a sales manager, according to GlobalTranz's Operations Manager: It's not about the results; it's about the behaviors that get you there.

4 Sales KPIs That Show You're An Effective Manager

Sales managers have one of the hardest jobs out there. See the sales KPIs that demonstrate the impact you have on your sales org.

Templates

Sales Coaching Templates

Sales Scorecard Templates

Sales Contest Templates

Sales Report Templates