Welcome to Episode 32 of the Sales Influencer Series, a podcast featuring the brightest minds in B2B sales and marketing.

Welcome back. In today's episode, we welcome Lee Bartlett, sales legend and author of The No. 1 Best-Seller. The subject of our interview: the four types of bad actors you find throughout B2B sales teams. Listen below.

Ep. 32: The 4 Bad Actors on B2B Sales Teams


Interview Topics 

Introductions. 0:00 - 5:45. 

Lee Bartlett is a legendary B2B sales professional and tech entrepreneur based out of London, England. His new book, The No. 1 Best Seller, is gaining a rabid fanbase in the sales community. A mix of street-level insights, entertaining stories, and key strategies for B2B sales professionals, The No. 1 Best Seller is the best sales book we've read in a long time. The focus of today's interview is on one key section of the book, profiling the 4 bad actors you'll find on a B2B sales team. 

Bad Actors on B2B Sales Teams. 5:45 - 8:34. (Jump to)

The 4 characters Lee describes in his book, the Meeting Monkey, the Box Monkey, the Leech, and the Confidence Trickster, are common, recurring types of people he's met throughout his career. In Lee's view, there are 2 types of salespeople, those trying to thrive and those trying to survive. These four people thrive in sales organizations with poor governance and essentially are people trying to survive, to the detriment of their fellow sales team members. They are not to be taken lightly.

The Meeting Monkey. 8:34 - 12:00. (Jump to)

The Meeting Monkey is someone who shouldn't be in frontline B2B sales, but is. These people frequently set meetings that waste the time of fellow salespeople and turn into the Meeting Monkey picking their brain and sapping them of energy and time. Essentially, Meeting Monkeys want to be taught how to do their jobs and led to success as simply as possible. Lee's strategy for dealing with Meeting Monkeys is, say no to their meeting, request them to discuss the subject immediately, or offer to take a walk and discuss the subject in a time already dedicated to non revenue-generating activity. Meeting Monkeys can be nice people, but they can throw you off your gameplan and leave you unable to execute your time efficiently.

The Box Monkey. 12:00 - 15:57. (Jump to)

The Box Monkey is someone who goes way beyond thinking creatively and thinks "outside the box" far too frequently. Box Monkeys, like Meeting Monkeys, are procastinators who seek to think out outside of the box as a way of surviving. In the process, they'll hold time-consuming meetings that offer no real value to their peers. They are trying to position themselves politically, as opposed to doing their job.

The Leech. 15:57 - 22:45. (Jump to)

The Leech is an average-to-slightly-above-average performer who lacks the killer instinct to become a top performer. This person is someone who targets top producers, befriends them or sidles up to them, and then tries to leech off their success. They're always there to help - but with a political agenda. Lee had one Leech request to attend his meetings for a massive deal (to learn, ostensibly), only to come back and have his boss already know what happened in each meeting. The reason: the Leech would present information to the boss as if it were his own contribution. When the deal was closing, he requested an inordinate commission percentage, even though he had done nothing to help close the deal. The Leech is a very astute person, so what he or she is doing is positioning himself or herself to their best strength. They're cool. They're likeable. They have the ear of management because they're so popular. But they've cost Lee more money than any other character in the game. You have to set clear boundaries within your working environment regarding the Leech. 

The Confidence Trickster. 22:45 - 28:37. (Jump to)

The Confidence Tricker is Lee's most hated character. This person is someone you'll have a cordial conversation at the coffee machine with - but two minutes later, they're calling into your client. They have no moral compass and they frequently bend or break the rules of engagement to get an edge. They're usually good salespeople who have bent management to their will because they're high performers. But they don't respect other people's boundaries. In one example, a Confidence Trickster convinced Lee's manager to let that person start coming into deals in Lee's territories (because they were an elite salesperson and could ostensibly help close the deal). Lee has had nuclear-level wars with Confidence Tricksters. But his best strategy for dealing with them is just ignoring them and refusing to let them hurt his focus. 

How to Prevent Bad Actors. 28:37 - 30:20. (Jump to)

Lee's advice for handling bad actors when management or leadership won't handle them is to build in mechanisms that let him handle the emotional baggage. The best things managers and salespeople can do to avoid bad actors is to refuse to let them play their game and keep people in their lanes, if you're or a manager. Or, if you're a salespeople, emotionally disconnect from them and stay focused and busy. 

How to Read More From Lee. 30:20 - 32:13. (Jump to)

Buy The No. 1 Best Seller on Amazon and follow Lee on LinkedIn and Twitter. Lee also has his own website and regularly updates his blog on LinkedIn with great posts like this

The Sales Influencer Series Library

To check out further episodes and see why CloserIQ has ranked the Sales Influencer Series as one of the very best sales podcasts of 2016, just click on the links below. 

Episode 1. John Barrows

Episode 2. Lori Richardson

Episode 3. Max Altschuler

Episode 4. Matt Heinz

Episode 5. Mark Leslie

Episode 6. Kyle Porter

Episode 7. Jon Bradford

Episode 8. Eks Anderson

Episode 9. Matt Hottle

Episode 10. Heather Morgan

Episode 11. Ilan Ferdman

Episode 12. Ryan Jenkins

Episode 13. Tamara Schenk

Episode 14. Mike Weinberg

Episode 15. Scott Britton

Episode 16. Mark Kosoglow

Episode 17. Dionne Mischler

Episode 18. Ken Barton

Episode 19. Kevin Karner

Episode 20. Jill Rowley

Episode 21. Brandon Redlinger

Episode 22. Will Wickey

Episode 23. Drew Woodcock

Episode 24. Dail Wilson

Episode 25. Nathan Sexton

Episode 26. Tucker Max

Episode 27. Bruce Tulgan

Episode 28. Dallas Hogensen

Episode 29. Morgan J. Ingram

Episode 30. J. Ryan Williams

Episode 31. Emily Mikailli

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