Welcome to Episode 26 of the Sales Influencer Series, a podcast featuring the brightest minds in B2B sales and marketing.
The subject is modern business communication, why it's broken and how to fix it. Tucker Max brings his fresh perspective to the show - delivering valuable insights you won't find on most modern sales blogs.
Ep 26. Tucker Max vs Modern Business Communication
Introductions 0:00 - 4:45.
Tucker brings us up to speed on what he's been doing the past few years: transitioning from best-selling author to business investor and entrepreneur with his new company, Book in a Box.
Tucker on Writing for HBR. 4:45 - 8:30.
Tucker describes writing for Harvard Business Review and whether he's faced any blowback from the general public on writing about business. (Jump here)
Authenticity in Business Communication. 8:30 - 12:35.
The hallmarks of Tucker Max are the way you communicate - the extreme openness, self-confidence, dark humor, self-deprecation and at times, critical introspection. For sales and marketing pros - Tucker describes how they can be themselves in a business setting. (Jump here)
Number One Problem in Sales Today. 12:35 - 17:54.
Tucker describes what's wrong with cold business outreach these days - why most people mess up and how to fix it. (Jump here)
Tucker Max on Learning How to Sell. 17:54 - 22:35.
Tucker explains the harsh realities of learning how to sell - and why all the online learning in the world can't replace the value gained from performing high volume outreach. (Jump here)
Flipping the Funnel. 22:35 - 25:44.
Tucker explains the importance of taking a customer-centric point-of-view in business. (Jump here)
Tucker's Investment Strategies. 25:44 - 27:51.
Tucker is an investor in a major, game-changing tech company like Palantir and Slack. He explains what gave him the foresight to jump in on these big companies early on - before most people saw their true potential. (Jump here)
Best Advice for Young Professionals. 27:51 - 31:40.
Tucker offers his top two pieces of advice for young sales and marketing professionals. what are the biggest challenges and opportunities they face, and what are the key pieces of advice you can give them. (Jump here)
Signing Off. 31:40 - 33:14.
Where can people learn more about Book in a Box, read Tucker's newest content and follow him. (Jump here)
The Sales Influencer Series Library
To check out further episodes and see why CloserIQ has ranked the Sales Influencer Series as one of the very best sales podcasts of 2016, just click on the links below.
Episode 1. John Barrows
Episode 2. Lori Richardson
Episode 3. Max Altschuler
Episode 4. Matt Heinz
Episode 5. Mark Leslie
Episode 6. Kyle Porter
Episode 7. Jon Bradford
Episode 8. Eks Anderson
Episode 9. Matt Hottle
Episode 10. Heather Morgan
Episode 11. Ilan Ferdman
Episode 12. Ryan Jenkins
Episode 13. Tamara Schenk
Episode 14. Mike Weinberg
Episode 15. Scott Britton
Episode 16. Mark Kosoglow
Episode 17. Dionne Mischler
Episode 18. Ken Barton
Episode 19. Kevin Karner
Episode 20. Jill Rowley
Episode 21. Brandon Redlinger
Episode 22. Will Wickey
Episode 23. Drew Woodcock
Episode 24. Dail Wilson
Episode 25. Nathan Sexton
Episode 26. Tucker Max
Episode 27. Bruce Tulgan
Episode 28. Dallas Hogensen
Episode 29. Morgan J. Ingram