Welcome to Episode 26 of the Sales Influencer Series, a podcast featuring the brightest minds in B2B sales and marketing.

After a lengthy hiatus, we're back. In today's episode, Ambition's Jeremy Boudinet welcomes publishing icon and Book in a Box founder Tucker Max to the show. 

The subject is modern business communication, why it's broken and how to fix it. Tucker Max brings his fresh perspective to the show - delivering valuable insights you won't find on most modern sales blogs. 

Ep 26. Tucker Max vs Modern Business Communication


Introductions 0:00 - 4:45.

Tucker brings us up to speed on what he's been doing the past few years: transitioning from best-selling author to business investor and entrepreneur with his new company, Book in a Box.

Tucker on Writing for HBR. 4:45 - 8:30. 

Tucker describes writing for Harvard Business Review and whether he's faced any blowback from the general public on writing about business. 

Authenticity in Business Communication. 8:30 - 12:35. 

The hallmarks of Tucker Max are the way you communicate - the extreme openness, self-confidence, dark humor, self-deprecation and at times, critical introspection. For sales and marketing pros - Tucker describes how they can be themselves in a business setting. (Jump here)

Number One Problem in Sales Today. 12:35 - 17:54. 

Tucker describes what's wrong with cold business outreach these days - why most people mess up and how to fix it. (Jump here)

Tucker Max on Learning How to Sell. 17:54 - 22:35.

Tucker explains the harsh realities of learning how to sell - and why all the online learning in the world can't replace the value gained from performing high volume outreach. (Jump here)

Flipping the Funnel. 22:35 - 25:44. 

Tucker explains the importance of taking a customer-centric point-of-view in business. (Jump here)

Tucker's Investment Strategies. 25:44 - 27:51.

Tucker is an investor in a major, game-changing tech company like Palantir and Slack. He explains what gave him the foresight to jump in on these big companies early on - before most people saw their true potential. (Jump here

Best Advice for Young Professionals. 27:51 - 31:40. 

Tucker offers his top two pieces of advice for young sales and marketing professionals. what are the biggest challenges and opportunities they face, and what are the key pieces of advice you can give them. (Jump here

Signing Off. 31:40 - 33:14.

Where can people learn more about Book in a Box, read Tucker's newest content and follow him. (Jump here

The Sales Influencer Series Library

To check out further episodes and see why CloserIQ has ranked the Sales Influencer Series as one of the very best sales podcasts of 2016, just click on the links below. 

Episode 1. John Barrows

Episode 2. Lori Richardson

Episode 3. Max Altschuler

Episode 4. Matt Heinz

Episode 5. Mark Leslie

Episode 6. Kyle Porter

Episode 7. Jon Bradford

Episode 8. Eks Anderson

Episode 9. Matt Hottle

Episode 10. Heather Morgan

Episode 11. Ilan Ferdman

​Episode 12. Ryan Jenkins

Episode 13. Tamara Schenk

Episode 14. Mike Weinberg

Episode 15. Scott Britton

Episode 16. Mark Kosoglow

Episode 17. Dionne Mischler

Episode 18. Ken Barton

Episode 19. Kevin Karner

Episode 20. Jill Rowley

Episode 21. Brandon Redlinger

Episode 22. Will Wickey

Episode 23. Drew Woodcock

Episode 24. Dail Wilson

Episode 25. Nathan Sexton

Episode 26. Tucker Max

Episode 27. Bruce Tulgan

Episode 28. Dallas Hogensen

Episode 29. Morgan J. Ingram

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