There’s an old saying in the world of sales management. 

Everything boils down to people, process, and platforms.

Here at Ambition, we’re huge fans of using the latter (platforms) to reinforce processes and coach/celebrate people.

We are entering our 10th year as a sales technology platform, so we think we know a thing or two about the best sales tools for companies to have in their toolkit in 2023.

Let’s take a moment to recognize the Sales Technology MVPs of 2023.

The Best Sales Technologies of 2023

Ready to meet the best sales tools of 2023?

Let’s dive in to our MVPs in 10 categories, starting with:

Best Sales Acceleration Tool: Outreach

G2 Rating: 4.3 Stars

If you’re trying to build an outbound sales machine, Outreach is still the must-have tool in your toolkit. A powerhouse platform that integrates well with your existing platforms, Outreach does 3 things exceptionally well: 1) allows prospecting at scale, 2) ensures proper deal management, and 3) creates accurate forecasting. In today’s data-driven sales environment, reps need the ability to move fast and create as many high-value touchpoints as possible, while managers need the ability to operate on reliable data to make strategic decisions. Outreach gives you the ability to do both. That makes it the Sales Acceleration MVP for 2023.

Best Conversation Intelligence Tool: Gong

G2 Rating: 4.7 Stars

A coach’s dream, Gong delivers on its promise to “unlock reality” by giving you the game film on what’s happening in your reps’ calls, demos, and email threads with prospects and clients. Are your reps scheduling next steps on the call? Are they using the proper talk track about your product or service? Are they talking too much? Asking the right questions? Gong gives you these insights and more in a beautiful interface that will make your pipeline reviews infinitely more actionable going forward.

Best Sales Intelligence Tool: ZoomInfo

G2 Rating: 4.4 Stars

Looking to build the best database of prospects for your business? ZoomInfo is your best bet.  Housing the largest base of B2B prospects in the world, ZoomInfo gives your organization the ability to fully see inside your target accounts and get the contact information you need to do effective outreach into those accounts. The amount of data Zoominfo has is insane—the company even offers alerts based on buying signals each account is showing as well as a full breakdown of their technology stacks. The best in sales intelligence for 2023.

Best Sales Performance Management Tool: Ambition

G2 Rating: 4.6 Stars

Ready to unlock the full potential of your sales team? Ambition gives your team the insights and incentives it needs to go from B players to A players. Sync Ambition with your CRM and transform your data into actionable intelligence on how hard and smart your reps are working, with customizable recognition and performance alerts. Ambition is the best way to get real-time visibility across your sales organization and see how reps are performing at any given moment. Create a transparent, accountable, data-driven sales force in 2023 with Ambition.

Best Sales Collateral Tool: Highspot

G2 Rating: 4.7 Stars

Highspot is your collateral command central. Designed as an end-to-end solution that supports sales orgs from the strategy stage through execution, Highspot empowers reps with the right content at the right time so they can have more impactful customer conversations and close more deals. Are your reps still sharing outdated marketing content? Are there rogue documents floating around with the wrong messaging or god-awful graphic designs? Get this tool in your tech stack so your team can easily access and share the most up-to-date info.

Best Lead Routing Tool: Chili Piper

G2 Rating: 4.6 Stars

Scheduling and lead routing software on steroids. Chili Piper is one of the hottest (pun intended) sales tools on the market in 2023, handling two of the most arduous, time-consuming, and yet important tasks for reps: calendaring and lead routing. Chili Piper automatically chooses the right rep to be assigned to each lead based on certain criteria your organization sets. The more complex and multi-faceted your sales process, the more critical Chili Piper is to your workflow. We highly recommend it in 2023.

Best eSignature Software: DocuSign

G2 Rating: 4.5 Stars

DocuSign has been the leader in eSignatures since some of today’s sales pros were in elementary school. The OGs of eSignatures make closing deals as simple as possible, with easy-to-use collaboration, sending, tracking, and integration capabilities. Other great platforms have emerged in the space, but DocuSign is still the king of eSignatures. Keep your sales team closing deals and hitting quota in 2023 with DocuSign.

Best Sales Ops Software: Scratchpad

G2 Rating: 4.8 Stars

Sales ops leaders all over the world have been salivating over Scratchpad, the hottest software tool for Salesforce users in 2023. Who hates editing records in Salesforce? **Cut to every single person reading this blog post raising their hands.** Well, Scratchpad makes editing records about 10X simpler for you and your team. If your sales team is struggling with Salesforce adoption or proper usage, then Scratchpad is your lifesaver in 2023. 

Best Dialing Software: Dialpad

G2 Rating. 4.4 Stars

Dialpad has been putting the “dial” in smile and dial since 2011, and has vaulted ahead of RingCentral, Zoom, and other competitors in 2022 for the title of best tool for outbound calling in 2023. Dialpad gives you everything you need to communicate with your customers in 2023, including telephony, video meetings, instant messaging, SMS/MMS and more. The best reps in 2023 still pick up the phone. The very top reps use Dialpad. 

Best Customer Relationship Management Software: Salesforce

G2 Rating: 4.3 Stars

You were expecting someone else? We get the frustration. You’ve been reading these lists for a decade now. Every year, it’s the same CRM on the mountaintop. It’s Marc Benioff. Dreamforce All the attendant baggage. But facts are facts. Salesforce is still the leader in the clubhouse when it comes to the CRM space. Other platforms have emerged and are contending with the 800 pound gorilla in the room. But no one else offers the versatility, depth, and 360° user experience that Salesforce does. Bend the knee. Kiss the ring. And make Salesforce your CRM of choice in 2023.

Who Are Your Sales Technology MVPs for 2023?

There you have it: your sales technology MVPs for 2023!

Who’d we miss? Anyone in your sales stack deserving of some love that we neglected?

Let us know who we missed and we’ll get them in our “Best Of” list for 2024.

Thanks for reading and shouts out to our top sales technology platforms of 2023!

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