Sales Scorecards

Flexible, customizable sales scorecards show your reps the exact activities that will pace them to quota.
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Not All KPIs are Created Equal

Break Down the Big Number

Scorecards give your reps a clear path to success. By breaking down quota into daily or weekly activities — like calls, emails or connects — your reps know exactly what they need to do to hit their number and which behaviors matter most. Bonus: you’ll always know who’s on track, and who’s off course, creating a system of accountability.

Smart. Flexible. Customizable.

Ambition’s scorecards automatically pull data from your CRM and are completely customizable for any rep or role. It’s easy to set targets, weight metrics by importance and add ceilings, keeping your reps focused on the daily behaviors that lead to more wins. Plus: score conversion rate metrics, like connects-to-meetings-set, so you’ll know who’s actually generating results (or which reps need extra coaching).

Reduce Turnover and Ramp Time

Scorecards help you set specific, achievable goals for reps, which can battle burnout, keep your reps engaged and ultimately reduce turnover. With Ambition’s Smart Benchmarks, managers can set and increase benchmarks for an entire group or for individuals, so you can automate ramping for new reps.

Daily Accountability, Long-term Results

Ambition’s unique Activity and Objective Scorecards are proven to drive quota attainment. Managers can set targets for daily or weekly activities — like emails or outbound dials — and monthly objectives, like opps closed or revenue booked. Activity and objective scores are automatically mapped on a productivity quadrant. That means you’ll know exactly who’s hustling, who’s getting results, and where skill gaps lie.

Frequently Asked Questions about
Sales Scorecards

A sales scorecard is the concept of assigning a group of sales activities, like dials, connects, or emails, to a comprehensive daily, weekly, monthly or quarterly score. Ambition scorecards update dynamically and automatically from data inputs in your CRM. Ideally, a sales scorecard will weight the most important activities and objectives that lead to the desired results. This gamifies the sales role, but also provides direction and accountability for sales reps, while creating team-wide performance visibility for sales managers.

The best Sales scorecards are usually broken down into two different sections: the Activity scorecard and the Objective scorecard. Activities are daily sales tasks that are completely in the reps control. Activities should be selected based on the day-to-day behaviors that move deals down the sales funnel. These sales activities might be calls, connects, emails, LinkedIn connects or messages, or face-to-face meetings. Sales objective scorecards show the outcomes or results of activities. Examples of objectives are meetings set, meetings held, new opportunities, revenue booked, or other intermediate milestones between an activity and closed deal.

Sales scorecards are a proven way to create a system of accountability and focus for sales reps. They drive productivity in the day to day creating more "at bats" for reps to try to reach their objectives. Sales managers can not actually manage results, but rather they can manage the activities and objectives that deliver the results. Scorecards are a playbook and blueprint for saales management