The best Sales scorecards are usually broken down into two different sections: the Activity sales
scorecards and the Objective sales scorecards.
Activity scorecards typically consist of daily sales tasks that are completely within the reps control.
Activities should be selected based on the day-to-day behaviors that move deals down the sales funnel.
These sales activities might be calls, connects, emails, LinkedIn connects or messages, or face-to-face
meetings. You can set a target for a rep to make 40 calls in a day and each call earns points on the
scorecard. The total composition of all of the metrics will allow for the rep to reach a “perfect 100”
for the day if they have completed all of their sales activities.
Sales objective scorecards show the intermediate outcomes or results of activities. Examples of
objectives that you would find on a sales scorecard are meetings set, meetings held, new opportunities,
pipeline driven, or other intermediate milestones between an activity and closed deal.
Sales activities correlate to the objectives that ultimately deliver results for your sales team.
This is what makes them an effective tool for creating a strategy that hits goals.
Get a Sales Scorecard Template Here >>