On March 15th, we kicked off the 3rd annual March SaaSness Tournament. 64 SaaS companies entered our NCAA Tournament style bracket, where winners are decided by popular vote.

280,000+ votes have been cast in Rounds 1-5. We are down to the final matchup. Only 2 companies have survived and advanced to the Championship Round. Let's break down the matchup and see who has a shot at becoming our 3rd March SaaSness champion.

2017 March SaaSness: Championship Round

Here's the updated Tournament Bracket entering the Championship Round.

March SaaSness 2017 Finals

Styles make fights. Full matchup analysis and pre-game interviews with the teams from Loopio and DiscoverOrg below.

Here are brief introductions to our 2 remaining companies and analysis of how they stack up in their Championship matchup. 

2017 March SaaSness Championship

15 Seed Loopio vs 5 Seed DiscoverOrg.


Seed: 15. Founded: 2014. HQ: Toronto, Ontario. Conference: Marketing.

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Company Background: Another representative of Toronto, Loopio makes its March SaaSness debut on the strength of strong nomination numbers and a stellar ranking on G2 Crowd. The content management platform helps companies respond to RFPs, RFIs and Security Questionairres in timely fashion.

Loopio March SaaSness

​Tourney Background: In the 2017 tournament, Loopio responded to the epic challenge posed by their Round 1 matchup versus Slack. They hung close with the 2 seed into the final quarter of voting, then found a 5th gear to charge ahead and seal a spot in Round 2, where they utterly dismantled 2016 Final Four company, InsideSales. In the Sweet 16, Loopio got another tourney veteran: DocuSign. End result: another stunning upset and an Elite Eight matchup versus SalesLoft, where they shocked the world once again. In the Final Four, Loopio faced their toughest match yet - a date with 10-0 March SaaSness legends, Zoom. Against all odds, they prevailed, ending Zoom's streak and advancing to the Finals versus DiscoverOrg. Can Loopio become the first Cinderella champion of March SaaSness? Anything is possible.


Seed: 5. Founded: 2006. HQ: Vancouver. Conference: Sales Intelligence.

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Company Background: DiscoverOrg is another March SaaSness newcomer with strong industry bona fides and the potential to make a splash in this year's bracket. The Vancouver-based sales and marketing intelligence leader is used by over 2,000 of the world’s fastest growing companies and has made Inc.'s 5000 fastest-growing companies list six times. Based on those data points, our intelligence sources indicate DiscoverOrg to be very capable of a deep run in this year's tournament.

discoverorg march saasness

​Tourney Background: DiscoverOrg put on memorable performance versus Greenhouse and Constant Contact in Rounds 1 and Round 2. A Sweet 16 date with industry competitor, Datanyze, ended in a landmark victory. In their Elite Eight matchup versus Engagio, DiscoverOrg pulled of a come-from-behind thriller, edging the upset-minded Whales and advancing to the Final Four. They crushed Zendesk on Friday's Final Four matchup to glide into the finals - where they face 2017 Tourney Cinderella Loopio for the March SaaSness title.

What’s Next?

The March SaaSness Finals kicks off on Tuesday, April 4th at 12am EST. Follow QualtricsG2 Crowd and Ambition on Twitter for live score updates, analysis and final results for each matchup.

Want more information? Visit Tourney Central at ambition.com/saasness/.

Ambition is Sales Management, Simplifed

Ambition is a sales management platform that syncs every sales department, data source, and performance metric on one system.

SaaS companies like MemSQL, FiveStars and Outreach use Ambition to enhance sales accountability. Ambition's drag-and-drop interface lets non-technical sales leaders create custom sales scorecards, contests, reports, and TV leaderboards with live data. 

Ambition is endorsed by Harvard Business Review, AA-ISP (the Global Inside Sales Organization), and USA Today as a proven solution for managing activity-driven sales teams. Visit our AppExchange page and hear from our clients below.

Watch Testimonials:

  1. FiveStars: Adam Wall. Sr. Manager of Sales Operations . 
  2. Filemaker: Brad Freitag. Vice-President of Worldwide Sales.
  3. Outreach: Mark Kosoglow. Vice-President of Sales.
  4. Cell Marque: Lauren Hopson. Director of Sales & Marketing.
  5. Access America Transport: Ted Alling. Chief Executive Officer.

Watch Product Walkthroughs:

  1. ChowNow. Led by Vice-President of Sales, Drew Woodcock.
  2. Outreach. Led by Sales Development Manager, Alex Lynn.
  3. AMX Logistics. Led by Executive Vice-President ,Jared Moore.

Read Case Studies:

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