Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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Making Your Revenue Strategy a Reality
Guides
Making Your Revenue Strategy a Reality
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
Your Guide to Becoming a Sales Coach
Guides
Your Guide to Becoming a Sales Coach
A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
The Total Economic Impact™ of Ambition
Guides
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
The 2023 Sales Industry Scouting Report
Guides
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Blogs
Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Get a preview of the topic Ambition CEO Jared Houghton will explore at this year's Gartner CSO conference: Balancing AI Efficiency & Skill Development: Why Managers are Your Untapped Advantage.
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Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Blogs
Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Learn about the newly released Historical Coaching Import, a new capability that allows organizations to bring past coaching sessions directly into Ambition. making it possible to activate a structured coaching system from day one.
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Ambition is Going Agentic. Here's Why.
Blogs
Ambition is Going Agentic. Here's Why.
We’ve rebuilt Ambition around a new foundation designed to close the gap between visibility and performance. To be a system of execution. Here's what's happening.
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Coach to Close: How to Unlock Performance from Your B & C Players
Blogs
Coach to Close: How to Unlock Performance from Your B & C Players
In our latest Coach to Close webinar, we broke down how to unlock performance from your middle performers using a combination of coaching, recognition, and gamification.
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How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Blogs
How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Ambition gives you a single place to see real-time performance data, so you can understand what’s happening right now—and act on it immediately.
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What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
Blogs
What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
A revenue execution system is a tool that combines data, coaching, and daily workflows into a single platform that drives behavior.
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March Product Release Roundup: What’s New in Ambition
Blogs
March Product Release Roundup: What’s New in Ambition
Over the past few weeks, we’ve continued to invest in what matters most for revenue teams: helping leaders drive consistent execution, improving coaching workflows, and making performance more visible and actionable.
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What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Blogs
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Ambition sponsored this year's Sandler Summit in Fort Lauderdale, which meant I spent two days talking to the people walking out of sessions. Here's what I learned at the booth.
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How Can I Use Leaderboards to Motivate and Recognize B and C Players?
Blogs
How Can I Use Leaderboards to Motivate and Recognize B and C Players?
While recognizing A players is essential, it can inadvertently leave B and C players feeling overlooked and unmotivated. Learn how to effectively use leaderboards to motivate and recognize these valuable team members.
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