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Meet the 23 Experts Presenting at the Sales Enablement Soiree

Oct. 31, 2017 · Jared Houghton · 15 Minute Read

Ambition is excited to be a part of the 2nd Sales Enablement Soiree - taking place on Wednesday during #DF17 right down the street from Moscone. Get the skinny on all 23 SES presenters below.

If you're a Marketing or Sales Operations Leader looking to network and learn from the best during your time in San Francisco for Dreamforce 2017, the Sales Enablement Soiree is your event.

sales enablement soiree

To give you a lay of the land, Ambition is providing brief introductions to the 23 speakers presenting at the Four Seasons Hotel during the 2017 Sales Enablement Soiree. Get to know these exceptional sales enablement and operations minds below - and RSVP to meet the Ambition team during SES 2017 here.

Sales Enablement Soiree: Meet the Presenters

Presenter #1. Peter Ostrow 

Jen Spencer Allbound

Role: Research Director at SiriusDecisions.

Presentation: Keynote: Defining Success in Sales Enablement.

Background: SiriusDecisions empowers the world's leading marketing, product and sales leaders to make better decisions, execute with precision, and accelerate growth. As the leading global B2B research and advisory firm, they deliver the actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance. Within the Sales Enablement service, Peter works with end-user leaders to improve rep productivity through enablement strategies. SD's approach includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning.

Location: Boston, Massachusetts.

Social Media: LinkedIn. Twitter.

Presenter #2. Nancy Nardin

nancy nardin

Role: Founder at Smart Selling Tools.

Presentation: The Digital Transformation of Sales

Background: Nancy is an expert in Sales Productivity backed by 20+ years of experience as a sales executive in information technology and services. Her customer list includes Fortune 100 companies such as Microsoft, Intel, and Hewlett Packard as well as many of Silicon Valleys hottest start-ups.

Location: Silicon Valley, California.

Social Media: LinkedIn. Twitter.

Presenter #3. Lee Shepard

lee shepard

Role: Sales Leader at TOPO.

Presentation: The Digital Transformation of Sales

Background: Lee is a sales and growth specialist and tech startup enthusiast who is passionate about developing sustainable growth models for companies in the B2B space with a strategy utilizing outreach campaigns and social media 2.0 tactics in conjunction with traditional outlets. Lee has spent over 8 years in the field, specializing in B2B but in a wide array of verticals, all with a focus on new business development, demand creation, sales development, social media and web presence optimization.

Location: Silicon Valley, California.

Social Media: LinkedInTwitter.

Presenter #4. Katie Doyle 

katie doyle

Role: Vice President of Marketing at Outreach.io.

Presentation: The Digital Transformation of Sales

Background: Katie is an enterprise software marketing professional with over 15 years experience delivering results for high-growth startups and established players alike. She understands how technology works, having designed, developed, and implemented it. Most importantly, Katie understands how technology can be applied to solve real-world business problems. She serves as VP of Marketing at Outreach, a leading sales acceleration platform that helps sales teams secure more meetings with prospects, drive more opportunities, and ultimately achieve revenue goals. Thousands of companies like CenturyLink, Adobe, and Cloudera have achieved extraordinary results, including 10-25% more revenue.

Location: Seattle, Washington.

Social Media: LinkedIn.

Presenter #5. Carson Conant

carson conant

Role: Founder and CEO at MediaFly

Presentation: The Digital Transformation of Sales

Background: Carson founded Mediafly on the principle that people hate being sold to because it rarely addresses their needs. By using MediaFly's technology, the world’s top companies are able to shape the sales presentations in real-time, rather than boring their customers with generic pitch decks built the night before. Sales teams using Mediafly are more effective in each meeting because they engage their customers with insights that are directly relevant to them. 

Location: Chicago, Illinois.

Social Media: LinkedIn. Twitter.

Presenter #6. David Kerr

david kerr

Role: Chief Executive Officer at Octiv.

Presentation: The Digital Transformation of Sales

Background: David Kerr provides more than 20 years of expertise in executive management, business development, marketing and sales as Octiv's CEO. David most recently served as VP and GM of Groupon, guiding strategy, financial planning, investment, and product management and execution for a marketplace channel with $120 million in gross billings. Prior to Groupon, David was the GM of eCommerce for Angie’s List. Other notable career accomplishments include serving as the President of GHX Europe, general manager of GHX Mobile Solutions, and his own entrepreneurial endeavors. David graduated from Princeton University..

Location: Indianapolis, Indiana.

Social Media: LinkedIn. Twitter.

Presenter #7. John Barrows 

john barrows

Role: Owner at JBarrowsSalesTraining.

Presentation: Modern Coaching & Training at Scale

Background: As Owner of JBarrows LLC, John provides customized sales training and consulting services for clients like Salesforce.com, Box, Linkedin and many others with a focus on driving results with proven techniques and reinforcement tools that impact adoption and behavior change. John continues to proudly represent the MJHoffman & Associated (aka Basho) training techniques while layering on additional training, tools and resources as my client’s needs evolve. This includes a new online portal with the prospecting training he delivers in video format to help with reinforcement and onboarding.

Location: San Francisco, California.

Social Media: LinkedIn. Twitter.

Presenter #8. Amanda Breckenridge

sales enablement

Role: Global Director of Sales Readiness, Talent Solutions at LinkedIn.

Presentation: Modern Coaching & Training at Scale

Background: Amanda leads LinkedIn's Sales Readiness organization aims to transform the way LinkedIn reps sell and sales managers lead. Her team's goal is to unlock the full potential of every member of the global Linkedin sales team, helping them be more more productive, happier and more successful.

Location: San Francisco, California.

Social Media: LinkedIn.

Presenter #9. Julie Newhouse

trish bertuzzi

Role: Sales Training & Enablement Manager at Lyft.

Presentation: Modern Coaching & Training at Scale

Background: A veteran of the high-tech industry, Julie currently manages sales training and enablement for Lyft. Prior to her current role, she served in similar positions at Facebook, AdRoll, Pandora, and Google - with a combined decade of experience helping high-growth teams achieve success. 

Location: San Francisco, California.

Social Media: LinkedIn.

Presenter #10. Vishal Shah

sales enablement

Role: CEO & Co-Founder at LearnCore.

Presentation: Modern Coaching & Training at Scale

Background: Vishal is Co-Founder & CEO at LearnCore, a learning and coaching platform built with managers and SME's (Subject Matter Experts) in mind. LearnCore includes knowledge focused training tools like coursework and testing, but with the addition of Pitch IQ, our virtual role-playing tool, learning becomes a collaborative, engaging experience. Collectively, his solution enables companies to onboard new reps faster, ensure consistent communication across global teams, quickly roll out new certification programs and products, and learn from top performers.

Location: Chicago, Illinois.

Social Media: LinkedIn.  

Presenter #11. Amit Bendov

sales enablement

Role: CEO & Co-Founder at Gong.io.

Presentation: Modern Coaching & Training at Scale

Background: Amit has over 20 years of senior leadership experience in hyper-growth technology startups; managing R&D, marketing, and sales to global corporations in North America, Europe and APAC. His track record includes taking tech companies from zero sales traction to successful exit/IPO, from small teams to large organizations, and from anonymity to white-hot companies. Amit is also a popular speaker at industry events with numerous features on Forbes, WSJ, TechCrunch, Huff Post, and other publications.

Location: San Francisco, California.

Social Media: LinkedIn

Presenter #12. Matt Heinz

matt heinz ses

Role: Founder at Heinz Marketing.

Presentation: Revenue Enablement for the Entire GTM Team

Background: Matt has more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. He's built a career focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty, holding various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem.

Location: Seattle, Washington.

Social Media: LinkedIn. Twitter.

Presenter #13. Karishma Patel

sales enablement

Role: Knowledge Management Lead - Global Sales & Marketing Operations at Twitter.

Presentation: Revenue Enablement for the Entire GTM Team

Background: At Twitter, Karishma serves as Team Lead on Knowledge Management strategy and enablement for global revenue organization (sales, marketing & product). Prior to joining Twitter, Karishma held a similar role at IBM - specializing in improving business processes through internal knowledgement management and employee onboarding, training and enablemenet.

Location: San Francisco, California.

Social Media: LinkedIn. Twitter.

Presenter #14. Eve Kedar

sales enablement

Role: Sales Enablement Manager at Gainsight

Presentation: Revenue Enablement for the Entire GTM Team

Background: Eve develops scalable, globally appropriate and consistently engaging relevant content. She works with cross functional teams to develop enterprise application and sales enablement training programs, integrate LMS and content delivery platforms, deliver planned and just-in-time audience specific global programs. Her content development training strategy provides excellence in developing non-boring curriculum and easily accessible content. She builds and establishes courseware, integrated into a SaaS environment for the entire business spectrum.

Location: San Francisco, California.

Social Media: LinkedIn. Twitter.

Presenter #15. Scott Salkin

sales enablement

Role: Founder & CEO at Allbound.

Presentation: Revenue Enablement for the Entire GTM Team

Background: Scott Salkin is the Founder and CEO of Allbound, a next generation platform that helps companies accelerate revenue through their channel partner programs by replacing portals and PRM with a smart SaaS solution that guides partners to more closed deals and renewals. Scott has been listed by the Arizona Republic as one if its “Top 35 Entrepreneurs Under 35," as one of the Phoenix Business Journal’s “40 Under 40” and was featured as one of AZ Business Magazine’s "Generation Next Business Leaders.” He was honored as the Phoenix Business Journal and Business Marketing Association (BMA) Marketer of the Year as as a finalist for Arizona's Tech CEO of the Year.

Location: Phoenix, Arizona.

Social Media: LinkedIn. Twitter.

Presenter #16. Haley Katsman

sales enablement

Role: Vice President, Account Development at Highspot.

Presentation: Revenue Enablement for the Entire GTM Team

Background: Haley leads the strategy and execution of Highspot's Account Development and Enablement efforts. She is responsible for building and scaling the team focused on increasing awareness and generating demand for the company, as well as driving alignment between marketing and sales. Haley successfully built Highspot's "Account Development Academy" as well as the company's ICP, Buyer Personas, Buyer's Journey, and Account Based GTM strategy.

Location: Seattle, Washington.

Social Media: LinkedIn. Twitter.

Presenter #17. Brian Trautschold

brian trautschold sales enablement

Role: Co-Founder & COO at Ambition.

Presentation: Best Practices for Sales Leaderboards

Background: Brian Trautschold is the Co-founder and COO at Ambition, an acclaimed sales management platform that visualizes and drives real-time sales team activity and goals via personalized dashboards, scorecards, TVs, flexible reports, and coaching interfaces. As COO, Brian has been instrumental in helping Ambition become the first sales management automation platform to receive backing and endorsement from Google, the Harvard Business Review, and AA-ISP (the Global Inside Sales Organization).

Location: Chattanooga, Tennessee.

Social Media: LinkedIn. Twitter.

Presenter #18. David Keane

sales enablement

Role: Co-Founder & CEO at Bigtincan.

Presentation: Day in the Salesperson Life: Increases Win Rates & Productivity

Background: David Keane is the CEO and Managing Director at Bigtincan, one of the original innovators in the smartphone industry, starting with consumer apps and the amazing success of BuzzMe and AdFree with over 6,000,000 users. Bigtincan's enterprise market offering, Bigtincan Hub allows business users around the world to get the right content, delivered at the right time and location automatically.

Location: Boston, Massachusetts.

Social Media: LinkedIn.

Presenter #19. Tony Kavadas

sales enablement

Role: EVP Global Alliances at MediaFly.

Presentation: Evolved Selling Enhances How Brands Engage with Buyers

Background: Toni is an an international sales executive, I have consistently delivered value and revenue growth working with some of the world’s largest brands such as GE, IBM, UBS, Vodaphone, Dell, BNY Mellon, Nuveen, ING, Orange, Daimler, Chrysler, VW, Siemens, Boeing, GAZPROM, RBS, HSBC, BNP Paribas, Itau and Credit Agricole. He has successfully scaled startups from the first customers/partner relationships and markets through rounds of financing and exits through either IPOs or M&A. Tony excels at fluently managing through change while making tough decisions to support new market conditions, budget constraints, or overall strategy re-directions has been my approach to maintaining consistent growth and results.

Location: Chicago, Illinois.

Social Media: LinkedIn. Twitter.

Presenter #20. Patrick Rodgers

sales enablement

Role: VP of Sales at LearnCore.

Presentation: Modern Sales Training for Core Learning Capabilities

Background: Patrick is the Vice-President of Sales at LearnCore, a corporate training platform used by Fortune 1000 companies to make the overall organization more productive. From on-boarding to continued learning, the LearnCore platform covers every aspect of an employee’s life cycle. Patrick leads their high-growth sales force and is currently looking for new members to continue scaling the company into 2018 and beyond.

Location: Chicago, Illinois.

Social Media: LinkedIn. Twitter.

Presenter #21. Chanin Ballance

sales enablement

Role: CEO & Founder at Veelo.

Presentation: Delivering Content, Coaching and Training in the Moment

Background: Chanin is a passionate entrepreneur with 13+ years of experience building organizations that create and scale great products and services. She has had the good fortune to work with some amazing people as well as amazing customers, supporting the likes of well known brands including Cisco, Oracle, Nike, Intel, Daimler and HP. Chanin has learned from both my successes and failures, and gained expertise in areas of sales, marketing, learning, mobile and technology. She enjoys building teams that make a difference, public speaking on issues she cares about and finding better ways to help organizations share knowledge and communicate.

Location: Portland, Oregon.

Social Media: LinkedIn. Twitter.

Presenter #22. Greg McBeth

sales enablement

Role: Head of Revenue at Node.io.

Presentation: Use Data Intelligence To Plan For 2018

Background: Greg is an experienced sales and business development executive with a record of success working across startups to the Fortune 100. He has consistently exceeded performance expectations as an executive and team lead across software/SaaS, hardware, and education/edtech. At Node, Greg is responsible for sales, marketing, and business development. He built GTM strategy and oversaw execution to grow revenue by 100% and the customer base by 150% within the first year.

Location: San Francisco, California.

Social Media: LinkedIn. Twitter.

Presenter #23. Greg Reffner

sales enablement

Role: Director of Sales at Allbound.

Presentation: Improving Partner Enablement with a Modern Portal

Background: An experienced sales leader, Greg joined Allbound last year on the heels of a successful lengthy stint at Act-On Software. At Allbound, Greg has quadrupled close rate of SQL's from 5% to 25%, increased average deals per month from from 1 to 10, decreased sales cycle from 92 to 20 days, successfully moved company from quarterly to monthly quotas, achieved 10% month over month growth in ARR, and built BDR & AE on-boarding ramp plan and associated sales coaching play-books, among other accomplishments.

Location: Phoenix, Arizona.

Social Media: LinkedIn. Twitter.

RSVP for the Sales Enablement Soiree

Join hundreds of fellow marketing and sales ops leaders and RSVP for a spot at this year's Sales Enablement Soiree. Stop by, listen to these Sales and Marketing Operations rock stars, talk shop with industry peers and meet great company sponsors.

sales enablement soiree

The Ambition Team will be at the event all day. Get on our calendars via our SES EventBrite page. We'll see you there!

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