Read more about customer-relationship management in this chapter 8 excerpt from Ambition's eBook, The Inside Sales Software Guide for 2015.

An excerpt from our brand-new eBook: The Inside Sales Software Guide for 2015. We profiled this year's Top 50 Inside Sales tools in order of placement on the Sales Funnel. These were our picks for the best phone-oriented tools to add your Inside Sales arsenal.

Welcome to Chapter VIII of the Inside Sales Software Guide. The following 7 software products were our picks for the best-in-class Customer-Relationship Management tools on the market as of 2015.

Your CRM is your sales travelogue, charting how you get from initial prospect to closed deal. The best CRMs incorporate a war chest of ancillary features that further accelerate the sales process.

But CRMs are not one size fits all, and even the best tools have wide disparities in features and pricing, as you'll see with the 7 tools below.

CHAPTER VIII. The Top Inside Sales Tools for CRM

Technically, the utility of these tools span the entire Sales Funnel, but we’re placing them here as the first of three “catch-all” product-types that fit into your Inside Sales toolkit. A good CRM coordinates everything for you and operates as your Sales War Room at both the individual and organizational levels.

1) Salesforce | The Juggernaut

Salesforce has it all  -- the features, the Apps, the add-ons, the support -- to make your Sales world go ‘round. Plus, it has Ambition on the App Exchange -- no brainer.

Price: Group: $25. Professional: $65. Enterprise: $125. Unlimited: $250. Site:

2) PipeDrive | Close Ally of Early Stage Startups & Burn Rates Everywhere        

pipedrive logo

Our Lamp Post Group colleagues at Bellhops use Pipedrive, and have raved about the platform as a one-stop organizational command center. More affordable than almost every other comparable CRM on the market, Pipedrive offers everything you need to get your Sales team up and running. It’s a perfect tool for early stage Startups.

Price: $12. Site:

3) | The Hustler’s CRM logo is one of the top up-and-coming platforms in the CRM world, offering everything a startup or small company could need to get its sales team off the ground. A CRM that comes fully-integrated with your VOIP and synced with your email? We’ll take it. Regardless of whether you purchase the product, check out Chief Hustler Steli Efti on social media -- the man is a warped genius.

Price: Basic: $59. Professional: $99. Business: $149. Enterprise: $299. Site:

4) RelateIQ | The World’s First Smart CRM

relateIQ logo

RelateIQ’s Data Automation feature is a thing of beauty. Every time a RelateIQ user enters information or performs an activity plugged into their CRM, he begins receiving automated assistance to increase that process's efficiency. The long-term value of RelateIQ is forged in actionable insights. In terms of functionality, the tools here are apex level. They also hallmark the factors that determine business intelligence value: actionability of insights and frequency with which they occur. The more expensive price tag notwithstanding, RelateIQ is definitely worth a look.

Price: Small Team: $49. Business: $99. Enterprise: Varies. Site:

5) Base | For the Sales Team on a Budget        

base logo

With Base, you get full visibility into your pipeline, the ability to set goals and quotas that you can track, and a one-stop shop for managing your sales team and prospective clients. Base also allows for managing on-the-go via a fully-realized mobile app, and comes at a variety of price points that make it adaptable to your organization’s budget and needs.

Price: Starter: $15. Pro: $45. Enterprise: $125. Site:

6) Zoho | The Project-Based CRM            

A CRM for specialists, Zoho is a unique type of software that works best with regard to unique projects your company is undertaking. Zoho combines everything from your email marketing to company chat to Sales Force automation, making it a great 360 degree tool from your very first marketing initiatives to attract prospects to your Customer Success engagement once customers are onboarded.

Price: Varies based on desired features. Site:

7) Streak | Your CRM Within Your Email            

Effectively a CRM that exists inside Gmail, Streak is a great way to integrate Customer- Relationship Management within your email. The features here are relatively basic, but work very well for the Sales Team on a budget. Ask any Sales Team member -- it’s much more preferable to work from within your email than to bounce back and forth from email to CRM all day.

Price: Free. Site:

The Inside Sales Software Guide: Where To Download

To download our free ebook, go to the Ambition Academy page.

Drive Inside Sales Performance with Ambition

Ambition is a sales management platform that syncs every sales organization department, data source, and performance metric on one easy system.

Ambition clarifies and publicizes real-time performance analytics for your entire sales organization. Using a drag-and-drop interface, non-technical sales leaders can build custom scorecards, contests, reports, and TVs.

Ambition is endorsed by Harvard Business Review, AA-ISP (the Global Inside Sales Organization), and USA Today as a proven solution for managing millennial sales teams. Hear from our customers below.

Watch Testimonials:

  1. FiveStars: Adam Wall. Sr. Manager of Sales Operations . 
  2. Filemaker: Brad Freitag. Vice-President of Worldwide Sales.
  3. Outreach: Mark Kosoglow. Vice-President of Sales.
  4. Cell Marque: Lauren Hopson. Director of Sales & Marketing.
  5. Access America Transport: Ted Alling. Chief Executive Officer.

Watch Product Walkthroughs:

  • ChowNow. Led by Vice-President of Sales, Drew Woodcock.
  • Outreach. Led by Sales Development Manager, Alex Lynn.
  • AMX Logistics. Led by Executive Vice-President ,Jared Moore.

Read Case Studies:

  1. Clayton HomesHBR finds triple-digit growth in 3 sales efficiency metrics. 
  2. Coyote Logistics: Monthly revenue per broker grew $525 in 6 months.
  3. Peek: Monthly sales activity volume grew 142% in 6 months.
  4. Vorsight: Monthly sales conversations grew 300% in 6 months.

Contact us to learn how Ambition can impact your sales organization today

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