March SaaSness is almost upon us. This post is your comprehensive guide to the 2015 Tournament field. 

On Sunday, we announced the arrival of a tournament to decide the top SaaS company of 2015. Its participants: 64 SaaS industry leaders. Its format: A massive, March Madness-style bracket. Its deciding factor for who wins each matchup: Popular vote.

Learn more with our Selection Sunday Tournament Announcement,  breakdown of how the Tournament works, and  profile of the entire March SaaSness Field.. Today, we're going deep on the final and most important aspect of the tournament: Its participants.


Styles make fights, and we're about to bring you a brief introduction and breakdown of each competing company and how they stack up in their 1st Round matchups. This is your one-stop source for March SaaSness Bracketology, so hunker down, read up on our 64 competitors, and get ready for tomorrow's festivities to begin.

Thursday Matchups

Cloud Region

1) Dropbox vs. 16) Toofr

Dropbox: Founded in 2007 by Drew Houston and Arash Ferdowsi, Dropbox is the premiere cloud file sharing company of 2015. Its valuation as of January 2014: Roughly $10 billion dollars. Its Board of Directors: Home to former Secretary of State Condoleeza Rice. Its Twitter following: In the millions. If there's a University of Kentucky of the 2015 March SaaSness Tournament, it's Dropbox. They are a powerful figure in the SaaS world, and they have legions of followers to call upon in any given matchup in this tournament.​

Toofr: The only member of this tournament who lacks a Twitter account (and therefore, the final seed), Toofr is a high-quality lead-scraping tool that made our Inside Sales Software Guide of 2015. The bootstrapped startup has big name backers such as Max Altschuler (of SalesHacker), Scott Britton (of LifeLong Learner) and others. The ultimate potential Cinderella of this tournament, Toofr will have to dig deep (very, very deep) to have a shot at overcoming Dropbox in this 1st Round matchup.


8) Nimble vs. 9) Zapier

​Nimble: One of the hottest new CRMs on the market, Nimble is a social media-influenced Customer-Relationship Management platform. Claiming the likes of Mark Cuban, Dharmesh Shah and others as Angel Investors, Nimble is a merger of one of the hottest trends in B2B sales today (social selling) and one of the most marketable platforms (CRMs) in the SaaS market.

Zapier: In less than 4 years, Zapier has quickly ascended in the ranks of the SaaS industry. A data integration and cloud computing platform, Zapier enables companies to integrate all of their most important apps (for example: Gmail + Mailchimp + Twitter) to maximize efficiency and centralize workflow. Ambition COO Brian Trautschold is a huge fan of Zapier and sees them as a potential dark horse in this year's tournament.


5) Tableau vs. 12) Kimono

Tableau: Approaching the 2 year anniversary of its May 2013 IPO, Tableau is an undisputed kingpin in the Business Intelligence sector of SaaS. A leader of the prominent tech scene that has emerged in its home base of Seattle, Tableau has been boasting 9-figure annual revenue ever since 2012. 


Kimono: One of the many Y Combinator graduates gracing this tournament, Kimono ingeniously transforms websites into APIs, allowing for easy data scraping. Engineering and business-minds alike love Kimono. The business-minded (including those here at Ambition) have garnered tremendous value from Kimono by using it to quickly developing prospect databases.


4) Unbounce vs. 13) CharlieApp

Unbounce: A high bounce rate (i.e., rate of website visitors who immediately leave after viewing the first page) is the bane of a Marketing Director's existence. Unbounce knows that, and is one of the plentiful Marketing Automation innovators competing in this year's SaaS tournament. An affiliate of 500 Startups, Unbounce allows companies to create self-serve hosted sites for creating, publishing and testing landing pages. For the company looking to increase its websites' page views and duration per visit, Unbounce is a godsend.

CharlieApp: Relatively new to the SaaS scene, Charlie is a free tool that gives users important information about the participants in meetings they have scheduled. A free debriefing tool? We'll take it. Charlie just completed its seed round in October of last year, but is already making waves in the SaaS industry as a unique, value-adding solution that's free of cost and possesses tremendous potential.


6) Zoho vs. 11) ToutApp

​Zoho: An elder statesman of the CRM sphere, Zoho has grown over the years into a full-service suite for companies, providing Customer Success, Email Hosting and Accounting features, among others, to its users. How many users, you ask? 13 million. That's more than enough to make Zoho a potential powerhouse in this year's March SaaSness Tournament.

ToutApp: One of the hottest SaaS companies entering this year's tournament, ToutApp is riding a wave of positive momentum that will hopefully carry over into its tourney performance. Fresh off a $15 million dollar Series B round, ToutApp and its colorful cast of leaders (Taweed Khader, better known as T.K., and Daniel Barber-Trenbath foremost among them) are perhaps the fastest-growing sales acceleration platform on the market and have potential to make a major splash in this year's tournament.


3) SilverPop vs. 14) ConnectAndSell

SilverPop: One of, if not the oldest SaaS companies in this year's tournament (at the ripe old age of 16), SilverPop is a venerable representative of both the Marketing Automation industry and the Atlanta tech scene. Acquired by IBM just under a year ago, SilverPop is most definitely a heavy-hitter in this year's tournament and one of the multiple Marketing Automation tools capable of making waves in the bracket. 

ConnectAndSell: Part of the old guard for sales enablement, ConnectAndSell appropriately matches up against a fellow tenured SaaS company in the 1st Round of this year's tournament. ConnectAndSell's software offers a diverse suite of features that includes sales acceleration tools, competitor intelligence and benchmarking and organization of important KPIs.  Whether that will be enough to overcome SilverPop in Round 1 remains to be seen.


7) LogMeIn vs. 10)

LogMeIn: LogMeIn IPO'ed 5 years ago, which is an eternity in this tournament. The force behind remote connectivity tools like the omnipresent, LogMeIn is a lone wolf in this year's tournament, in terms of its sub-industry within SaaS.  Akin to the Gonzagas and Davidson mid-majors of the actual NCAA tournament, LogMeIn is the industry stalwart representing an entire SaaS subset. A popular customer success solution, San-Francisco-based specializes in collecting, organizing and transmitting customer data. The product can track how users interact with your product and can help foster a powerful feedback loop between your marketing, sales and customer success teams. Segment recently closed a serious Series A round, raising $15 million dollars from the likes of VC titans Kleiner Perkins and Accel Partners.  


2) Marketo vs. 15) Infer

Marketo: A household name in Marketing, Marketo is a veritable juggernaut that is coming up on the 2nd anniversary of its IPO. Most companies are thrilled to make it to a Series A -- Marketo made it to a Series F. Over 3 years ago. They're a potential major player in this year's SaaS tournament, although they've drawn an intriguing 1st Round matchup in Infer.


Infer: Fresh off a $25 Million Series B Round and backed by SaaS heavyweights such as Redpoint Ventures and Andreesen Horowitz, Infer represents the new vanguard of predictive analytics. Utilizing tons of data points to "score" a company's leads and prospects as they progress through the sales funnel, Infer is a powerful tool and a hot name in SaaS that could cause more trouble for Marketo than the average 15-seed.



Analytics Region

1) Hubspot vs. 16)

Hubspot: Hubspot may lack the tenure or market penetration of other Marketing Automation platforms, but that doesn't change the fact that it is the undisputed top contender of SaaS Marketing solutions in this year's tournament. Less than 6 month removed from an IPO, Hubspot also represents the vanguard of the Boston-area tech scene and is backed by leading Venture Capital firms like Sequoia Capital and Google Ventures. The company's social credentials are also staggering, claiming more than 300,000 blog subscribers in addition to its customer base of over 13,000 companies. Sales automation on steroids, is one of the most innovative companies in the sales acceleration field. Founded in 2013, Outreach represents the new contingent of sales acceleration tools taking the SaaS industry by storm in recent years. A relative lack of Twitter followers proves costly, though, as Outreach drew a 1st Round matchup against SaaS juggernaut Hubspot. 


8) GoodData vs. 9)

GoodData: Next-level Business Intelligence, GoodData is an emerging force in the B.I. sector of SaaS. Well-funded and backed by major investors like Andreesen Horowitz, the company boasts over 140,000 users and has some potential to make noise in the tournament this year. The godfather of B2B data-scraping tools.'s industry clout is substantial and its reputation is almost unparalleled. With headquarters in London, adds a European flavor to the tournament and shows that elite SaaS tools need not come from Silicon Valley, nor even North America, for that matter.


4) Eloqua vs. 13) Cirrus Insight

Eloqua: Eloqua IPO'ed well over 2 years ago and is part of the top-tier Marketing Automation class of 2015, along with Hubspot, Marketo and Pardot. Eloqua is also practically a grandfather, by SaaS standards, having been founded way back in 1999, when some of the company founders in this tournament were still in Middle School. A potential Sweet 16 matchup against Hubspot would be epic.

Cirrus Insight: The first company to integrate Gmail and Salesforce, Cirrus Insight is the number one-reviewed app on the Salesforce App Exchange for a reason. Cirrus brings sales automation, data centralization, and organization value-adds to users, and has succeeded due to its unrivaled functionality and reliability. Cirrus may not be as sexy as other companies in this region, but it has its fair share of evangelists and has dark horse potential.


5) Domo vs. 12) TellWise

Domo: A premiere representative of the surprisingly formidable Utah tech scene (home to fellow tourney competitor, Domo offers futuristic Business Intelligence and Data Visualization for its substantial user base. Bigwig investors like Greylock Ventures and Jeff Bezos add clout. This is a dangerous tournament competitor. 

TellWise: The Pacific Northwest stakes a strong presence in this year's tournament. Tellwise is a sales communication and automation tool that's a favorite of prominent Sales and Marketing figures like Matt Heinz. If e-communication is your game -- be it email, Twitter, or some other form of social media -- TellWise is a premiere option. The matchup with Domo is going to be one of diverse styles.


3) Slack vs. 14) Mixrank

Slack: Expect a deep run from the hottest SaaS industry member of 2015. Valued at over $1 billion dollars last October, an astonishingly brief 8 months after its launch to the general public, Slack is conducting a blitzkrieg on the organizational communication sector of the SaaS industry like none seen before. (Yes, we're users here at Ambition). Godspeed to the companies on its side of the bracket.

Mixrank: Mixrank is an established lead discovery tool and the product of SaaS veteran Ilya Lichtenstein (described by Sales Hacker CEO Max Altschuler as a "Mad Genius" of sales hacking). Able to scan millions of websites and other data sources to identify promising potential customers, Mixrank is a powerful tool run by legitimate SaaS mavens, though the company will have its work cut out for it in its 1st Round matchup versus Slack.


6) Socedo vs. 11) ClearSlide

Socedo: When it comes to Social Selling, Socedo is up there with the best that the SaaS industry has to offer. Able to utilize the entirety of its users' social networks to source new leads, give prospect insights, and find news channels of communication, Socedo is the social seller's best friend. Unsurprisingly, the company's Twitter game is on point, giving it a solid seed for this year's tournament.

Clearslide: Clearslide aren't just the newfound possessors of a $50 Million Series C Round. They're a leading-edge tool that provides valuable insight on customer and prospect interaction, bringing advanced data analytics to the actual communication exchange between sellers and prospective buyer. Backed by Greylock Ventures and a team of other household name VC's, Clearslide is a potential threat to make a Cinderella run in this year's tournament.


7) vs. 10) SalesLoft Credit to -- their stranglehold grip on the sales acceleration industry and rise to becoming a billion dollar company are the result of hard work and true innovation. A SaaS stalwart nestled in the mountains of Utah, where they're headquartered, has built its name on products like the PowerDialer and features like predictive analytics.  

SalesLoft: Familiarity breeds contempt. One of the juiciest 1st Round matchups pits two of the major Sales Acceleration leaders -- both located outside the Valley, no less -- in a cage match to decide who gets to see Round 2. SalesLoft is a prized representative of the Atlanta tech scene, but the draw here has done them no favors. Even if they beat, a likely 2nd Round matchup against mega-heavyweight (and fellow ATL homebodies) Mailchimp looms.


2) Mailchimp vs. 15)

Mailchimp: Few SaaS companies can throw around terms like "beloved by our users" and have nobody bat an eye. Mailchimp is one of those companies. The Atlanta email automation company just became a teenager (Founded: January 2001), but its software is as fresh as anything that's out there. Just ask one of the company's 7 million users. These guys were savvy enough to sign on as sponsors for Serial, they're a dangerous competitor in this tournament. is a household name amongst B2B SaaS companies, and led by its colorful CEO and "Chief Hustler" Steli Efti, one of the can't-miss figures in all of SaaS. The sales communication and automation platform has built its reputation on making the more time-consuming and monotonous parts of the sales process (CRM data entry, phone dialing, etc.) disappear. That being said, they're going to have to overcome an imposing 1st Round opponent in MailChimp to avoid facing the same fate.


Friday Matchups

Automation Region

1) Evernote vs. 16) Clara Labs

Evernote: A powerhouse in the organizational communication sphere. Evernote is a borderline essential tool in the minds of its users, allowing them to easily organize and share important information internally. As respected as it gets in the SaaS industry, Evernote claims elite Venture Firms like Sequoia Capital as investors and has proven itself to be a part of the SaaS industry's very fabric.  


Clara Labs: Clara Labs is undertaking a rapid ascent within the SaaS industry. After graduating from the Summer 2014 Y Combinator batch, the meeting coordination and calendaring tool just scooped up what's rumored to be a $3-4 million dollar investment from Sequoia Capital.  Clara Labs is still one of the more unknown commodities in the tournament, but even if it bows out against Evernote in Round 1, this is a company worth keeping an eye on. As in the NCAA Tournament, this year's up-and-comer can always become next year's new contender.


8) Echosign vs. 9) RelateIQ

Echosign: Founded by Mr. SaaS himself, Jason Lemkin, Echosign is one of two major representatives from the E-Signature sector in this year's tournament. If Lemkin can get a fraction of the weekly visitors to SaaStr to vote for Echosign, they may be the 8-seed to watch in this year's tournament. 

RelateIQ: Coming off a banner year that saw the young company and purveyor of the world's first "Smart CRM" get acquired by Salesforce for a whopping $390 million dollars. Not bad considering the company had only brought its software to market the prior year. RelateIQ is a highly-respected torch-bearer of innovation in SaaS, and this particular matchup should make for an interesting battle of two cutting-edge members of different SaaS sub-industries.


4) Rapportive vs. 13) Chartio

​Rapportive: Spearheaded initially by two towering figures in SaaS, Ryan Buckley and Max Altschuler, Rapportive proves to be one of the more unique products in this year's tournament. The Y Combinator and 500 Startups-backed email tool jam packs valuable information about your contacts in your inbox, so that you're always cognizant of who you're conversing with and able to source important information about them in hyper-efficient fashion. Kudos to Rapportive for taking a top-4 seed, otherwise mostly reserved for big players in Marketing, CRM, Business Intelligence, and Org. communication, by building a bootstrapped, devoted following without being a massive industry juggernaut. A sleek, streamlined Business Intelligence solution that has backing from the likes of Y Combinator, Chartio raised over $2 million in new investments from Avalon Capital to shove off 2015 and is quickly making a name for itself as a rising competitor in B.I. What we have here is a matchup of contrasting styles.


5) Atlassian vs. 12) KiteDesk

Atlassian: The host of a veritable arsenal of business solutions that range from organizational communication (Hipchat) to Customer Success (Jira Service Desk). Matching up against Atlassian is like going against a North Carolina, Duke or Georgetown -- you're facing an imposing, pedigreed cornerstone of the game you're playing. My favorite thing about Atlassian: They're based out of Sydney. Never sleep on a bunch of Aussies.

Kitedesk: Another premiere representative of the social selling sub-industry (status: up-and-coming), Kitedesk mixes data analytics with powerful data mining of contact lists to source solid new prospects and give insights into current ones. The company is just months removed from a $3.5 Million dollar Series A round, and its Tampa headquarters make this Round 1 matchup a battle of two SaaS companies that have excelled far outside the industry's typical geographic ecosystems. 


3) Zendesk vs. 14) Looker

Zendesk: Zendesk is to the Customer Success sector of SaaS what Gonzaga is to the West Coast Conference -- the undisputed leader of its tribe and a model of consistency. Zendesk IPO'ed last Spring and is showing no signs of slowing down. In terms of investors, everyone from Redpoint Ventures to GGV Capital to Goldman Sachs is behind them. (A surefire sign your SaaS company is on a stratospheric trajectory -- Goldman Sachs wants a piece of the action). This is a very dangerous squad in this year's tournament.


Looker: I love the concept of Looker: A tool that, among many more awesome value-adds, audits the ROI of all the other technologies you're company has invested in and reports back where you're getting value and where you're losing it. These guys have created a SaaS tool that, under proper circumstances, essentially renders itself indispensable. This is a hot company, coming off a blockbuster 2014 that saw a 400% increase in revenue growth and last week's announcement that they just raised a $30 million Series B Round. It's going to be an uphill battle getting past Zendesk, but if they somehow pull it off, they could wreak havoc in later rounds.


6) Act-On vs. 11) ZoomInfo

Act-On: Another Marketing Automation platform and representative of the Pacific Northwest, Act-On sports a customer base of over 3,000 and in just the past two years, has twice made the Inc. 500 Fastest Growing Companies list, the Deloitte Technology Fast 500, and Forbes' list of America's Most Promising Companies. I'm going to go out on a limb and say they've got a lot going for them.

ZoomInfo: ZoomInfo has long been part of the bedrock of the Boston tech scene, chugging along mightily since its founding in 2000. If you're looking for lead sourcing, you can't miss these guys. (We sure didn't at Ambition).  Other high-powered contact databases have popped up in recent years, but ZoomInfo, like its unsung NCAA counterparts Butler, Marquette, and the like, just continues a consistent run of under-the-radar high performance. 


7) Datanyze vs. 10) Base

Datanyze: Dual-wielding competitor intelligence and lead generation as key value-adds is a pretty awesome, unique trademark. Getting backed by Mark Cuban is another rare, eye-opening asset, especially within the SaaS industry. Datanyze is still a relatively young gun in the SaaS scene, having just closed its Seed Round in August of last year, but it's already making serious waves and is worth keeping an eye on in this year's tournament.


Base: I love that, at some point in Base's existence, its leadership appeared to come to the following conclusion: "'CRM' is a passe term. How about Intelligent 'Sales Productivity Platform?'" As a Marketing Director, hats off guys. Whatever you call it, Base is a compelling tool for managing sales teams and driving productivity. They're the top Mobile CRM app, deliver an array of unique features, and possess a total customer base of over 5,000 companies. As a 10-seed, they're dangerous.


2) DocuSign vs. 15) Ambition

DocuSign: DocuSign is the creme-de-la-creme of E-Signatures and is a company in need of very little introduction. Its users number in the millions, it's beloved by closers everywhere, and its made a task every person to walk this Earth has hated since the beginning of time, signing documents, much less painless. DocuSign also happens to be the 1st Round opponent of our company, Ambition. My take: Ripe for an upset.


Ambition: Ambition is an productivity and analytics platform that integrates with any data source and creates real-time performance scoring, contests, and automated coaching and recognition for sales, marketing and customer service teams. We're relatively young (Founded: February 2013) but backed by great investors like Google Ventures, SV Angel, Y Combinator and Redpoint Ventures. It's going to be a tall order getting past DocuSign, but hey, we're the ones hosting this thing. Win or lose, we're not going anywhere.


Platform Region

1) Salesforce vs. 16)

Salesforce: If Salesforce were a college basketball team, they would be Duke. Larger-than-life pedigree, blockbuster clout, legendary leadership.  The first SaaS company to hit it big, Salesforce sets the tone for this tournament -- hell, probably half the competitors here are on its App Exchange. Welcome to the Region of Death. The last of the social selling products to make this year's field, provides a Google Chrome extension that lets you see all of a contact's social media data. If you're into social selling, this is a fun, functional tool to add to your arsenal. Will it be able to overcome the massive panzer tank that is Salesforce? Not likely, but they'll get a shot.


8) Optimizely vs. 9) InsightSquared

Optimizely: This one's for the people who love inbound. Optimizely is a website optimization tool that utilizes features such as A/B testing, data analytics on site conversions and traffic flow, and mobile-friendly site strategizing. Backed by some major names (Andreesen-Horowitz and Bain Capital, to name two), Optimizely is one of the more unique marketing-focused SaaS companies in this year's tournament. An intriguing matchup with InsightSquared awaits them in Round 1.

InsightSquared: Boston-area based Business Intelligence platform that's designed to drive sales and marketing growth. These guys have an influx of new money in their pockets (just closed a $17.5 Million C Round in November), a guarantee to get new customers up and running within 48 hours, and Mark Roberge (CRO of Hubspot) on their board. Lots of upside here.


5) Stripe vs. 12) Velocify

Stripe: It's hard to become a major leader in B2B tech if you're customers don't actually pay you. Stripe, a company that needs no introduction, is the sole payment-oriented SaaS solution to make the tournament, and they're likely to stick around. We're Stripe users here at Ambition, and if you're in a SaaS company yourself, my guess is that you do as well.

Velocify: Velocify, as its very name indicates, is an all-purpose sales acceleration platform with amazing tenure (they were founded in 2004) and over 1500 customers. They're also placeholders on major lists like last year's Deloitte Technology Fast 500 and, always a good sign, Best Place to Work in the Los Angeles Business Journal. Unfavorable matchup against Stripe, but still a potential dark horse for a deep run. 


4) Pardot vs. 13) FrontApp 

Pardot: Pardot is one of the Marketing Automation powerhouses and another leading member of the Atlanta Tech scene. As the all-purpose Marketing command central for its vast customer base (Ambition included), it's an incredible combination of lead scoring, email automation, data analytics, and full integration with Salesforce and other major CRMs.


FrontApp: The fact that FrontApp enters the tournament as a 13-seed, having only been founded 16 months ago is testament to the greatness of its idea (creating a collaborative email inbox) and quality of its engineering. The company just closed a $3 million dollar Seed Round in October, and is building up a major head of steam in 2015. Another double-digit seed to worth watching.


3) Box vs. 14) Mintigo 

Box: As dangerous as any 3-seed in this tourney, Box highlights why this is the Region of Death. The cloud storage solution is a household name. A January IPO, valuation north of $1 billion, and designation as one of the 5 SaaS companies your grandmother might actually know are just a few of the many, many things it has going for it.


Mintigo: Poor Mintigo is running into a wheat thresher in the 1st Round, but this is still a powerful predictive marketing platform that has a lot of forward momentum of its own. Having Sequoia Capital and Adams Street Partners as investors helps, though it will likely not be enough to create a Round 1 upset of Box.


6) InfusionSoft vs. 11) PipeDrive

InfusionSoft: You've got to hand it to InfusionSoft. Their sales and marketing automation platform has made it out of Arizona and into enough companies to grant the company some seriously impressive accomplishments, like being a 7-time member of the Inc. 500/5000 list. Goldman Sachs and Bain Capital are investors, which may or may not be plus, depending on your feelings about those two entities.

Pipedrive: The CRM for the little guy, Pipedrive powers a wide array of startups and small businesses at a highly affordable cost. Our fellow Chattanooga brethren Bellhops are users and staunch advocates. Potential upset brewing here.


7) Mixpanel vs. 10) Yesware

​Mixpanel: Another entrant coming out of the Customer Success sector, Mixpanel has what some would call the holy trinity of SaaS investors (Andreesen Horowitz, Sequoia Capital, and Y Combinator) backing its platform for measuring customer usage and activity with your product. The 1st Round matchup with Yesware could be a barnburner.

Yesware: Another one of Boston, Mass's finest has a staked major foothold in the sales automation and analytics sector. (I'm a long-time user and advocate). If you're in B2B sales, Yesware is a name you know, and a company that enjoys one of the best reputations as well. The Mixpanel matchup is going to be a classic East Coast vs. West Coast battle.


2) KISSMetrics vs. 15) PersistIQ

KISSMetrics: KISSMetrics is a scary 2-seed with a huge fanbase, impressive social presence (their blog is incredible) and truly innovative software. As a Marketing tool, it's an inbound-lover's dream. Just another reason that this particular region has earned the designation as the Region of Death.

PersistIQ: The email automation and analytics platform is one of the newest SaaS industry members to make this tournament. Already making major inroads into the sales acceleration sector, PersistIQ is a company with huge upside. What it lacks in major funding and customer base, it makes up for in potential, early successes (ex. backing from Y Combinator) and the quality of the software itself. The bad news: They're still facing KISSMetrics in the 1st Round.


The Eve of March SaaSness

For a full schedule of games and everything else you need to know prior to voting in the tournament, check out Tuesday blog post, How March SaaSness Works. It's going to be a crazy few weeks, so strap yourselves in and get ready for the Madness/SaaSness to commence.

And as some final words of advice - Those of you competing in an actual NCAA Tournament bracket pool, please be sure to pick Kentucky to win it all. (We hate them, too, but your Bracket is not the proper place to make emotion-based decisions).

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