Ambition Integrates With Yesware to Drive Email Metrics
Yesware is one of the top email tracking and automation tools in the Sales industry. Ambition integrates tightly with the product to help maximize its utility.
Actionable intelligence on how prospects respond to your emails. Team motivation jet-powered by fantasy football-inspired performance analytics and competitions. Ladies and gentlemen, we're about to find out what happens when Moneyball meets Fantasy Football in the world of sales and marketing.
An Engaged, Intelligent Sales Machine
Yesware and Ambition have merged their product capabilities to form an ultra-tight integration. Ambition now automatically tracks all Yesware Key Performance Indicators and incorporates them into a user's Ambition score.
In other words, KPI's such as emails sent, emails opened, emails responded, click rate -- you name it -- are all now metrics that can go into an employee's Ambition score, measuring his or her overall performance.
How Yesware Works
Yesware is a powerful tool for tracking and reporting email data to its users. The product plugs into any Salesforce account and provides a full grasp of not only how hard the employee is working, but how well he or she is performing. The great thing about Yesware is that it provides visible affirmation of your sales email performance.
Through the software, a sales rep can test and evaluate different types of subject lines, email body templates, and signatures. All told, Yesware tells users what works, and thus increases effectiveness in the field as well as any product on the market.
How Ambition Works
Ambition increases motivation to send more high-quality e-mails. Basically, we passively take in Yesware metrics and automatically implement them into a user's Ambition score. With Ambition, managers can tailor employee metrics to include Yesware statistics. For example, a company can set its team's goals to be 50 emails sent, leading to 20 opens.
Yesware automatically tracks this data for you, and through the magic of Ambition, employees can now compete on how well they are meeting these benchmarks. Critical point: Ambition tracks and communicates your Yesware metrics instantaneously and in real-time.
In addition to looking at Yesware's weekly metrics summary (which the Ambition sales team looks forward to every week), employees can now see how they are performing on their Yesware metrics in real time. Here are some examples of Yesware metrics that Ambition can track:
- E-mails sent
- E-mails opened
- Links clicked
- Open rate
- Reply rate
Want to increase motivation to improve the quality of emails teams are sending? Set up your Ambition competition metrics so that your employees get higher points for email replies and open rates. Track their performance and see if your employees respond accordingly.
Create Performance-Based Sales Culture with Ambition
Ambition is a sales management platform that syncs every sales department, data source, and performance metric on one easy system.
Ambition clarifies and publicizes real-time performance analytics for your entire sales organization. Using a drag-and-drop interface, non-technical sales leaders can build custom scorecards, contests, reports, and TVs.
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Contact us to learn how Ambition can impact your sales organization today.