Sales Gamification by the Numbers
Gamification is a hot topic right now with discussions of remote-work culture and motivation still at center stage. It’s a great way to keep morale up and continue motivating teams, no matter where they are. But gamification goes beyond simply infusing some fun into your new or existing remote-work culture. While it can have significant cultural impacts, gamification has also been shown to boost employee engagement and tangibly increase conversion rates.
Gamification can also provide an added level of visibility into individual targets and expectations for your reps. It can be a complete game changer (no pun intended) for productivity and motivation. But you don’t have to just take our word for it. Let’s take a look at some stats that reveal the real impact sales gamification can have on your organization.
The Numbers Don’t Lie
Sales gamification turns the process of selling into a game, making it fun and motivating for your sales team—and adding just the right amount of competition to keep things interesting. Gamification styles vary from team to team, but we see lots of teams utilizing fantasy style contests, like fantasy football, or targeted leaderboards that clearly display who’s in the lead.
It works in the same way many online games and social networking applications do, rewarding behavior by recognition. Whether the reward is a simple Slack callout or a SPIFF incentive for the person who sells the most, each win helps drive behavioral change with positive motivation (and a little healthy competitive spirit).
Gamification is so much more than a game—it’s a powerful tool for employee onboarding and ongoing training, and it makes the daily grind of sales more engaging and impactful. In a TalentLMS survey on Gamification at Work, 89% of people said that when their work was gamified, they were more productive at work. That’s some massive potential for productivity by simply gamifying work tasks. And it makes since—with 70% of business transformation programs failing due to poor employee engagement.
Typically when companies are trying to transform their business, they’re looking for their entire organization to be more productive and more motivated, to increase sales and hit more targets. But employees have to be engaged to be motivated—and beyond just being motivated to reach goals, they have to have clarity about what they’re responsible for.
New employees, for example, are 69% more likely to stay with a company for 3 years or more if they are provided well-informed onboarding. And since games in the workplace can increase an employee’s ability to learn new skills by up to 40%, you can see how adding gamification to your onboarding and general workflow strategies can be beneficial to engagement and retention, later contributing to overall motivation. A good gamification strategy will outline clear goals for wins, providing necessary visibility into what individual employees are responsible for.
Sales Gamification for the Win 🏆
Companies utilizing sales gamification have seen up to a 7X increase in conversion rates too—so it not only increases productivity, it’s been shown to increase your bottom line. With so many pros, it might seem too good to be true. But it’s not—sales gamification just works. We’ve seen dozens of companies use Ambition’s sales gamification solutions to achieve big wins. And don’t worry about getting your teams to adopt new gamification software: 80% of employees report that they simply enjoy using gamification software solutions at work!
So what are you waiting for? Schedule a demo with a member of the Ambition team today to find out how sales gamification can work for your team. Want to learn more about sales gamification? Take a look at our Sales Gamification Field Guide to dive deeper into the game-changing world of sales gamification.