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Sales Incentives That Work: Meet This Year's Billboard Winners

It’s the most wonderful time of the year: billboard incentive time.

Our now-famous Q3 Ambition tradition is still going strong. For the uninitiated, this sales incentive is one of the most creative (and by far, the most effective) that we run every year.

The concept is simple: the Ambition rep who closes the most revenue gets to design a billboard in their hometown — or in their city of choice. Of course, the artwork must be work appropriate and family-friendly...but other than that, the sky's the limit. (Literally.)

In years past, our two-time billboard winner has attempted to honor his #1 team, the Tennessee Vols; we’re sad to say his support seems to have done very little to help them on the field.

This year, Account Executive Colin Bobinski won the mid-market competition and stuck to the sports theme — which, yet again, appears to have cursed his players.

This year’s enterprise sales winner, Matt King, took a slightly different tack.



We get a lot of questions about our billboard incentive every year, so we asked Matt to share in his own words why this particular incentive is so effective.

“This is such a fun prize to compete for. It’s a really unorthodox, non-cash incentive that’s a once-in-a-lifetime experience for the winner. At least, for me...this is definitely a first! 

Beyond the “cool” factor is the recognition. I’m not really the showman type, but like a lot of people in sales — I’m competitive, and I love winning. The billboard incentive is such a great motivator for those kinds of personalities. And what better way to commemorate such a momentous occasion.

As for the design of the billboard: I’ll admit, I had a touch of writers’ block. Should I do a serious topic? Funny? Personal? I didn’t know where to start.

But ultimately, I landed on the theme of “goals” because — hello, I work for Ambition. Working from that premise, I was able to tie in all the things I’m thankful, a nod to the Titans, and of course, bragging rights.

It made for a fun, satisfying and unforgettable experience. Can’t wait for next year”

Want more incentive ideas? Check out our 5 free sales incentive ideas that won’t cost you a cent!

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About Ambition
Sales Leaders, HR Professionals, and C-Level Executives use Ambition to recognize, motivate, and develop employees into more engaged and productive versions of themselves. Funded by Google, used by the Fortune 500, endorsed by the Harvard Business Review.

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