Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The State of Sales Coaching in 2026

Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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The State of Sales Coaching in 2026
Guides
The State of Sales Coaching in 2026
Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
Making Your Revenue Strategy a Reality
Guides
Making Your Revenue Strategy a Reality
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
Your Guide to Becoming a Sales Coach
Guides
Your Guide to Becoming a Sales Coach
A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
The Total Economic Impact™ of Ambition
Guides
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
The 2023 Sales Industry Scouting Report
Guides
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
Blogs
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
77% of revenue organizations have some form of coaching framework. Only 38% execute it consistently. New benchmark data reveals the performance gap that inconsistency creates — and what closing it actually takes.
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The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Blogs
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
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The Complete Guide to Sales Scorecards in 2026
Blogs
The Complete Guide to Sales Scorecards in 2026
This guide covers everything you need to know about building and running sales 1:1 scorecards, from picking the right KPIs to designing agendas, creating templates, and tracking coaching effectiveness over time.
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How To: Coach Alongside the Ambition Agent
Blogs
How To: Coach Alongside the Ambition Agent
Ambition's Agent sits inside the platform, surfaces the trends and risks you'd otherwise have to dig for, and turns "I should really prep for this 1:1" into a two-minute task. Here's how to actually use it, step by step.
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8 Sales Incentive Ideas that Actually Move the Needle
Blogs
8 Sales Incentive Ideas that Actually Move the Needle
Here's a list of proven favorites and fresh ideas to help you build an incentive lineup that keeps every competition feeling fun and new.
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Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
Blogs
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
New data from Ambition's State of Sales Coaching in 2026 reveals that coaching frequency is a weaker predictor of quota attainment than a metric most organizations aren't watching nearly as closely: coaching coverage.
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What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Blogs
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
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AI won't save a broken sales process. You still need strong fundamentals.
Blogs
AI won't save a broken sales process. You still need strong fundamentals.
In a world where every sales leader is looking at their problems and asking, "How can we AI this?," here's why it's crucial to have strong fundamentals.
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Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
Blogs
Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
New survey data shows a widening gap between organizations that coach consistently and those that don't. Here's how Ambition is closing it.
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