In this post, Ambition Co-Founder Jared Houghton explains why Ambition exists.

Athletes are competitive people that thrive in team-based environments. They begin to hone their skills across several sports before focusing on a couple in high school. Those with the best ability, work ethic, and drive play at the collegiate level. While some of these finely-tuned competitive machines transition into professional sports, the majority of them do not. They walk off the field, their sanctuary, one last time. They throw their cap, higher than most, upon graduation. They begin looking for careers and you end up hiring them.

sales contests

These people, plus the millions more who compete passionately as young adults and college students in a field they love, but will never have as a career, are at risk of losing their competitive fire. Millions of those digital natives now work in front office roles like sales, support, marketing, and account management. It's high time for business software to rethink business intelligence, and turn it into something more. 

Ambition: Fantasy Football for Sales

These young men and women are in your office right now itching for someone or something to engage them. Some are already your top performers, but have more to unlock. Others possess incredible talent but lack the motivation needed to succeed. They need competition. They need comaraderie. They need Ambition.

Ambition is a proven framework that drives engagement, productivity, and profitability. We've codified effective sales processes and habits into automated tools. We've streamlined spreadsheets, whiteboards, and gongs into innovative software. No longer will your salesforce lack the transparency to see where they stand and what they need to do. No more will the nine to five be dull and dry. It's time to align incentives and increase sales.

It all begins with building benchmarks for the various roles inside your organization. Let's assume your inside salesperson is benchmarked to make 65 outbound phone calls, generate $3,000 in sales, achieve 20% margin, and earn $600 profit.

Ambition can measure these metrics in real-time so that you can proactively motivate your team and change undesired behavior. In addition you can weight these individual metrics in how they impact the Ambition Score, our measure of overall employee effectiveness. 

With this system you give your employees the rules to the game so they know how to compete and hold themselves accountable. You empower them to succeed. Your employees are no longer waiting on daily, weekly, monthly reports to adjust tactics. Your managers are no longer delivering stale, counter-productive feedback. You are no longer wishing there was a better way.

Now that you've created the rules it's time for the game, the true catalyst that drives productivity. Ambition is unparalleled across the industry in our ability to offer "Fantasy Football for Sales" where your employees can compete against each other, based on their Ambition Scores, across seasons.

This is us changing the game and driving performance management forward. This is you awakening your sleeping athletes, competitors, gladiators. Below is an email I received from one of our customer's team captains. His current matchup was the featured game within the company and I reached out to wish him good luck. Here is his reply:


Very tough battle this week. I'm playing another guy in my office that is also 6-0. He's my biggest competition in the whole company. We are neck and neck every month in margin. The Ambition game makes me very competitive. My team and I love it. I stayed late last Friday and knocked out 2 weeks worth of follow-ups to make sure my team put up a W.

PS: One of my guys just said "this week's game is getting too close for comfort. We need to hit the phones." 


Pumped up Ambition user"

That is the literal equivalent of goosebumps for me. It's our system working but more importantly it's people, human beings, finding purpose at work. It's why we do what we do.

It's time for you to see for yourself, to pull back the curtain and realize what's possible in this incredible age of the internet. Check out our fully-functional demo @ and feel free to reach out to us about anything, we'd love to talk. 

Ambition: The 360° Sales Management Platform

Ambition is a sales management platform that syncs business teams, data sources, and performance metrics on one system.

Sales leaders use Ambition to enhance sales performance insights and build sales reports, scorecards, contests, and TVs that supercharge focus, effort and accountability.  

Ambition is endorsed by Harvard Business Review and AA-ISP (the Global Inside Sales Organization). Hear more from business leaders who use Ambition in their organization.

Watch Testimonials:

  1. FiveStars: Adam Wall. Sr. Manager of Sales Operations . 
  2. Filemaker: Brad Freitag. Vice-President of Worldwide Sales.
  3. Outreach: Mark Kosoglow. Vice-President of Sales.
  4. Cell Marque: Lauren Hopson. Director of Sales & Marketing.
  5. Access America Transport: Ted Alling. Chief Executive Officer.

Watch Product Walkthroughs:

  1. ChowNow. Led by Vice-President of Sales, Drew Woodcock.
  2. Outreach. Led by Sales Development Manager, Alex Lynn.
  3. AMX Logistics. Led by Executive Vice-President ,Jared Moore.

Read Case Studies:

  1. Clayton HomesHBR finds triple-digit growth in 3 sales efficiency metrics. 
  2. Coyote Logistics: Monthly revenue per broker grew $525 in 6 months.
  3. Peek: Monthly sales activity volume grew 142% in 6 months.
  4. Vorsight: Monthly sales conversations grew 300% in 6 months.

Contact us to learn how Ambition can impact your sales organization today.

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