At one point or another, you've probably given your team annual performance reviews — and chances are, you've been on the receiving end of quite a few yourself.

If they're not your idea of a good team, you're not alone: Ninety-six percent of companies run performance reviews, yet poll after poll shows that they're almost universally despised.

Fortunately, there's a better, more successful way to keep your team on track: ongoing sales coaching

There are a ton of questions around sales coaching, like:

  • How often should I do it?
  • What are the right questions to ask?
  • I'm so busy — what difference does it make?

If you're not convinced that coaching is the most valuable thing that you, as a sales manager, can be doing with your team, here are 16 stats that prove every sales org should hop on the coaching train. 

Want to learn how to be an effective sales coach? Download our latest (FREE) playbook, Moving the Middle.

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