A look inside the business operations role at a high-growth company.
The demand for business operations specialists proficient in B2B sales and marketing operations has reached an all-time high - and shows no signs of stopping.
The rise of sales operations is continuing to reshape the way B2B companies structure their organizations. Operations departments are falling in line behind the C-Suite - who began paving the way for a committed revenue operations function by giving the C-Level its own dedicated specialist, the Chief Revenue Officer, a few years back.
B2B operations departments are now following in lockstep, adding their own cross-functional specialists in the form of Business Operations / Revenue Operations Managers. In this post, we take a look inside the specific duties and core functions of a business ops leader at one high-growth startup.
The Business Operations Leader: Inside the Role
At Aligned 2017, Ambition and our event co-hosts interviewed 50 foremost minds in B2B sales and marketing. Revenue operations was a hot topic in many of those discussions, and in this presentation, HelloSign Revenue Operations Manager Will Clarke took us behind the scenes of his initial 6 months initiating and leading business ops
B2B Sales and Operations Resources
Aligned University offers 50 free on-demand videos on B2B business ops leadership. Experts include:
- VaynerMedia CEO Gary Vaynerchuk
- Sales Hacker CEO Max Altschuler
- Center for Sales Innovation Expert Jill Konrath
- HubSpot VP Marketing Jon Dick
- TOPO Chief analyst Craig Rosenberg
Ambition Academy offers 15 free eBooks for B2B business leaders. Check out: