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Defining the Role of Business Operations

Business Operations roles are in high demand. Revenue Operations Manager Will Clarke unveils why in this 180 day overview of his role at HelloSign.

A look inside the business operations role at a high-growth company. 

business operations

The demand for business operations specialists proficient in B2B sales and marketing operations has reached an all-time high - and shows no signs of stopping. 

The rise of sales operations is continuing to reshape the way B2B companies structure their organizations. Operations departments are falling in line behind the C-Suite - who began paving the way for a committed revenue operations function by giving the C-Level its own dedicated specialist, the Chief Revenue Officer, a few years back. 

B2B operations departments are now following in lockstep, adding their own cross-functional specialists in the form of Business Operations / Revenue Operations Managers. In this post, we take a look inside the specific duties and core functions of a business ops leader at one high-growth startup.

The Leader: Inside The Business Operations Role 

At Aligned 2017Ambition and our event co-hosts interviewed 50 foremost minds in B2B sales and marketing. Revenue operations was a hot topic in many of those discussions, and in this presentation, HelloSign Revenue Operations Manager Will Clarke took us behind the scenes of his initial 6 months initiating and leading business ops  

B2B Sales and Operations Resources 

Aligned University offers 50 free on-demand videos on B2B business ops leadership. Experts include:

Ambition Academy offers 15 free eBooks for B2B business leaders. Check out: 

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