The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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The Generalist Seller Is Disappearing. Here's What Comes Next.
Blogs
The Generalist Seller Is Disappearing. Here's What Comes Next.
Ronnell Richards sits down with Brian Trautschold to discuss how AI is making it critical for sellers to become specialists in what their prospective customers actually need.
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September 14, 2026
Revenue Strategy
Sales Performance & Activation
AI for Revenue Teams
CRO / VP
Sales Leaders / Managers
AI Can Give Frontline Managers the Leverage They’ve Always Needed
Blogs
AI Can Give Frontline Managers the Leverage They’ve Always Needed
On a recent episode of The Emblazers Show, we talked about why the conversations happening between managers and sellers may be one of the most valuable sources of performance data organizations have yet to tap.
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September 11, 2026
AI for Revenue Teams
CRO / VP
RevOps
How To: Use Our Calendar Integration
Blogs
How To: Use Our Calendar Integration
Learn how to connect your Google or Microsoft calendar once, and Ambition and your calendar stay in lockstep. Real-time, two-way, with no manual updating required.
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September 10, 2026
Product Tips & Tricks
Sales Leaders / Managers
RevOps
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
Blogs
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
77% of revenue organizations have some form of coaching framework. Only 38% execute it consistently. New benchmark data reveals the performance gap that inconsistency creates — and what closing it actually takes.
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September 9, 2026
Coaching & 1:1s
Revenue Strategy
Sales Performance & Activation
CRO / VP
Revenue Enablement
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Blogs
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
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September 8, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
The Complete Guide to Sales Scorecards in 2026
Blogs
The Complete Guide to Sales Scorecards in 2026
This guide covers everything you need to know about building and running sales 1:1 scorecards, from picking the right KPIs to designing agendas, creating templates, and tracking coaching effectiveness over time.
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September 4, 2026
Metrics, KPIs & Reporting
Sales Performance & Activation
Sales Leaders / Managers
How To: Coach Alongside the Ambition Agent
Blogs
How To: Coach Alongside the Ambition Agent
Ambition's Agent sits inside the platform, surfaces the trends and risks you'd otherwise have to dig for, and turns "I should really prep for this 1:1" into a two-minute task. Here's how to actually use it, step by step.
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September 3, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
8 Sales Incentive Ideas that Actually Move the Needle
Blogs
8 Sales Incentive Ideas that Actually Move the Needle
Here's a list of proven favorites and fresh ideas to help you build an incentive lineup that keeps every competition feeling fun and new.
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September 2, 2026
Sales Performance & Activation
Sales Leaders / Managers
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
Blogs
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
New data from Ambition's State of Sales Coaching in 2026 reveals that coaching frequency is a weaker predictor of quota attainment than a metric most organizations aren't watching nearly as closely: coaching coverage.
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September 1, 2026
Coaching & 1:1s
Sales Performance & Activation
CRO / VP
Revenue Enablement

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