The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Blogs
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
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July 30, 2026
Metrics, KPIs & Reporting
Product Tips & Tricks
Sales Leaders / Managers
Don't Let a Legacy CRM Delay Your Sales Initiatives
Blogs
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
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July 29, 2026
Revenue Strategy
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
Blogs
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 27, 2026
AI for Revenue Teams
CRO / VP
7 Sales Performance Platform Must Haves for Teams Using Salesforce
Blogs
7 Sales Performance Platform Must Haves for Teams Using Salesforce
We evaluated features based on how well they address the core challenges VPs of Sales face every day: closing performance gaps, scaling consistent coaching, and ensuring execution aligns with revenue strategy. Here's what matters most.
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July 23, 2026
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RevOps
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Blogs
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Ask a CRO how many of their frontline managers coached their reps this week—and whether those coaching conversations were any good—and the answer is usually uncertain. That's what we call the coaching black box, and it’s one of the biggest blind spots for revenue organizations.
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July 22, 2026
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What's the Best Way to Build Scorecards for Ramping SDRs?
Blogs
What's the Best Way to Build Scorecards for Ramping SDRs?
Find out how Ambition lets you tailor goals for new reps without having to create a completely separate scorecard.
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July 21, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Blogs
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 20, 2026
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RevOps
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
Blogs
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
A day in the life of a sales manager using Ambition: A recap of our July Coach to Close Revenue Leader Series, hosted by Dannon Thornton and Chad Troughton
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July 17, 2026
Coaching & 1:1s
Product Tips & Tricks
Sales Leaders / Managers
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Blogs
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Underperformance almost always traces back to one of two root causes. Either the rep can't do what's required (a skill problem), or they could do it but aren't (a will problem). It's important to learn how to spot the difference.
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July 17, 2026
Sales Performance & Activation
Sales Leaders / Managers

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