The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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5 Ambition Features Our Team Loves Right Now
Videos
5 Ambition Features Our Team Loves Right Now
We asked our team to of experts to share the Ambition features they can't stop talking about. Here's what they said.
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September 17, 2026
Product Tips & Tricks
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6 Ambition Features Your Sales Team Should Be Using
Videos
6 Ambition Features Your Sales Team Should Be Using
If your team isn't using these Ambition features, they're missing out. See the top six features your sales team should be using every day.
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September 17, 2026
Product Tips & Tricks
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What Still Matters in Sales When Everyone Has AI: An Interview with Sam Jacobs (Sales Operator Series Ep. 14)
Videos
What Still Matters in Sales When Everyone Has AI: An Interview with Sam Jacobs (Sales Operator Series Ep. 14)
A recap of a recent interview with Pavilion's Sam Jacobs on AI, quota attainment, the changing GTM landscape and why authentic human connection may be one of the most valuable differentiators left in sales.
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September 10, 2026
AI for Revenue Teams
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Why the Generalist Seller is Disappearing and What Comes Next: A Conversation with Ronnell Richards (Sales Operator Series Ep. 13)
Videos
Why the Generalist Seller is Disappearing and What Comes Next: A Conversation with Ronnell Richards (Sales Operator Series Ep. 13)
Ronnell Richards sits down with Brian Trautschold to discuss how AI is making it critical for sellers to become specialists in what their prospective customers actually need.
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August 26, 2026
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The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram (Sales Operator Series Ep. 12)
Videos
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram (Sales Operator Series Ep. 12)
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
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August 21, 2026
AI for Revenue Teams
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Calendar Integration Update: What's New Inside Ambition's Coaching Engine
Videos
Calendar Integration Update: What's New Inside Ambition's Coaching Engine
Ambition now integrates with Google and Microsoft calendars, so you can schedule and update meetings without leaving Ambition.
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August 20, 2026
Coaching & 1:1s
Product Tips & Tricks
Company News
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Coaching Infrastructure Upgrades: What's Inside Ambition's New Coaching Engine
Videos
Coaching Infrastructure Upgrades: What's Inside Ambition's New Coaching Engine
Get a peek at the newest update to Ambition's coaching system, designed to operationalize and optimize your coaching programs.
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August 20, 2026
Coaching & 1:1s
Company News
Product Tips & Tricks
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The State of Sales Coaching in 2026
Reports
The State of Sales Coaching in 2026
Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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August 11, 2026
AI for Revenue Teams
Coaching & 1:1s
Sales Performance & Activation
Revenue Strategy
Sales Leaders / Managers
CRO / VP
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Videos
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
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August 10, 2026
AI for Revenue Teams
CRO / VP
The Generalist Seller Is Disappearing. Here's What Comes Next.
Blogs
The Generalist Seller Is Disappearing. Here's What Comes Next.
Ronnell Richards sits down with Brian Trautschold to discuss how AI is making it critical for sellers to become specialists in what their prospective customers actually need.
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September 14, 2026
Revenue Strategy
Sales Performance & Activation
AI for Revenue Teams
CRO / VP
Sales Leaders / Managers
AI Can Give Frontline Managers the Leverage They’ve Always Needed
Blogs
AI Can Give Frontline Managers the Leverage They’ve Always Needed
On a recent episode of The Emblazers Show, we talked about why the conversations happening between managers and sellers may be one of the most valuable sources of performance data organizations have yet to tap.
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September 11, 2026
AI for Revenue Teams
CRO / VP
RevOps
How To: Use Our Calendar Integration
Blogs
How To: Use Our Calendar Integration
Learn how to connect your Google or Microsoft calendar once, and Ambition and your calendar stay in lockstep. Real-time, two-way, with no manual updating required.
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September 10, 2026
Product Tips & Tricks
Sales Leaders / Managers
RevOps
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
Blogs
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
77% of revenue organizations have some form of coaching framework. Only 38% execute it consistently. New benchmark data reveals the performance gap that inconsistency creates — and what closing it actually takes.
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September 9, 2026
Coaching & 1:1s
Revenue Strategy
Sales Performance & Activation
CRO / VP
Revenue Enablement
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Blogs
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
Read More
September 8, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
The Complete Guide to Sales Scorecards in 2026
Blogs
The Complete Guide to Sales Scorecards in 2026
This guide covers everything you need to know about building and running sales 1:1 scorecards, from picking the right KPIs to designing agendas, creating templates, and tracking coaching effectiveness over time.
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September 4, 2026
Metrics, KPIs & Reporting
Sales Performance & Activation
Sales Leaders / Managers
How To: Coach Alongside the Ambition Agent
Blogs
How To: Coach Alongside the Ambition Agent
Ambition's Agent sits inside the platform, surfaces the trends and risks you'd otherwise have to dig for, and turns "I should really prep for this 1:1" into a two-minute task. Here's how to actually use it, step by step.
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September 3, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
8 Sales Incentive Ideas that Actually Move the Needle
Blogs
8 Sales Incentive Ideas that Actually Move the Needle
Here's a list of proven favorites and fresh ideas to help you build an incentive lineup that keeps every competition feeling fun and new.
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September 2, 2026
Sales Performance & Activation
Sales Leaders / Managers
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
Blogs
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
New data from Ambition's State of Sales Coaching in 2026 reveals that coaching frequency is a weaker predictor of quota attainment than a metric most organizations aren't watching nearly as closely: coaching coverage.
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September 1, 2026
Coaching & 1:1s
Sales Performance & Activation
CRO / VP
Revenue Enablement

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