The Coaching Consistency Problem: What New Survey Data Means for Revenue Leaders

77% have a coaching framework. Only 38% actually use it. 

Most organizations have coaching intentions, but very few have coaching systems. The data from Ambition’s recent State of Sales Coaching survey makes the cost of that gap impossible to ignore. 

Join Sandler’s Seth Marrs and Ambition’s Jared Houghton for a fireside discussion on what the survey of over 300 revenue leaders reveals about the coaching consistency problem sales organizations are facing. 

What you'll learn

During this live session, they’ll discuss findings from the survey and their industry implications, including: 

• The gap between intent and execution is bigger than anyone thought, and it impacts seller effectiveness
• Coaching consistency is one thing, but coaching quality is an entirely different challenge
• AI is emerging as a coaching differentiator, but few have it fully figured out
• What revenue leaders can do differently based on these insights

Who should attend

Revenue, operations, and enablement leaders who:

• Looking for a path from "coaching strategy" to "coaching system"
• Need to make a case internally for investing in coaching infrastructure when the ROI is hard to quantify
• Are curious how coaching conversations are evolving in 2026 and beyond

Registrants will receive a copy of the 2026 State of Sales Coaching benchmark report, as well as the recording of the session.