Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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Sales 2.0: The Impact of AI on Selling
Blogs
Sales 2.0: The Impact of AI on Selling
AI is changing the sales landscape—fast. In fact, 71% of revenue organizations are dedicated to integrating AI into sales strategy right now—and only 42% report that their company has policy or privacy concerns prohibiting it. What is the data telling us? It’s saying that AI is truly becoming embedded into the lives of reps, managers, and sales execs, and the ones who embrace it will find success in 2025.
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Sales Managers Now Use AI Insights to Coach Sellers at Scale
Blogs
Sales Managers Now Use AI Insights to Coach Sellers at Scale
For the first time, sales managers have an AI coaching tool that points out anomalies and tells them what type of daily coaching interaction or training each rep needs to accelerate pipeline creation and move deals forward.
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Defining Performance Management: How to Visualize Sales Coaching Effectiveness
Blogs
Defining Performance Management: How to Visualize Sales Coaching Effectiveness
New GTM data visualization! Systematically analyze manager <> rep coaching interactions over time and their effect on key business drivers like pipeline c…
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Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
Blogs
Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
For the first time, go-to-market (GTM) leaders can create a coaching effectiveness graph that directly correlates their employee development efforts to sales outcomes.
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Top 10 Ambition Workflows You Need to Deploy in 2024
Blogs
Top 10 Ambition Workflows You Need to Deploy in 2024
Amplify seller milestones organization-wide using Workflows in Ambition. Workflows can be pushed to a TV in office or Slack or Microsoft Teams channel to celebrate closed/won revenue, customer expansions, pipeline wins, and more.
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The Top 23 Sales KPIs to Measure
Blogs
The Top 23 Sales KPIs to Measure
Building a high-performing sales team is all about establishing a system of learning, consistency, and accountability for sales reps. What sales KPIs (key…
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The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Blogs
The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Sports and sales go hand-in-hand. If you’re a revenue leader or frontline manager looking for sales coaching tips, you can glean learnings from legendary sports coaches like Nick Saban, Pat Summitt, Bill Belichick, Phil Jackson, Dawn Staley, Tony La Russa, and more.
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9 Sales Enablement Tools Your SDRs Will Love
Blogs
9 Sales Enablement Tools Your SDRs Will Love
From lead sourcing and enrichment to call coaching and analytics to email automation and scorecards, these 9 tools will give your sales reps everything they need to crush their goals.
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The Ted Lasso Guide to Sales Coaching
Blogs
The Ted Lasso Guide to Sales Coaching
Modern sales coaches see a lot of themselves in Ted Lasso. They’re often up against incredible odds, but they know how to navigate with skill and audacity—getting the most out of their team and rising to the challenges before them. In this blog, get 7 sales coaching tips inspired by Apple TV’s popular series.
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