Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The State of Sales Coaching in 2026

Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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How to Run an Engaging Coaching 1:1 (That Actually Delivers Outcomes)
Blogs
How to Run an Engaging Coaching 1:1 (That Actually Delivers Outcomes)
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld
Blogs
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Blogs
Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Learn how to display quota attainment, forecast coverage, goals, leaderboards, and other sales metrics on Ambition TVs.
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9 Criteria for Sales Coaching Software in 2026
Blogs
9 Criteria for Sales Coaching Software in 2026
Learn the 9 criteria to consider when evaluating sales coaching software in 2026, from Salesforce integration and AI to manager adoption and coaching results.
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New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
Blogs
New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
Blogs
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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10 Things to Know About Sales Coaching Adoption
Blogs
10 Things to Know About Sales Coaching Adoption
This article covers 10 things every revenue leader needs to consider when evaluating, implementing, and sustaining sales coaching software across remote and hybrid teams
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The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Blogs
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think. 
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Agent Skills: The AI Operating System for Sales Managers
Blogs
Agent Skills: The AI Operating System for Sales Managers
Introducing Agent Skills, configurable, contextualized, permission-aware AI workflows built on Ambition's Performance Graph.
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