Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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Why Manager Accountability Matters More Than Having Great Reps
Blogs
Why Manager Accountability Matters More Than Having Great Reps
For decades, Revenue Operations and sales leaders have obsessed over seller accountability. We’ve done everything we can to make seller performance as binary as possible. But when it comes to manager accountability, that delineation is not as simple…and represents a huge opportunity.
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How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Blogs
How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Instead of just rewarding effort, the best sales competitions reinforce the behaviors and outcomes the business actually cares about. This means balancing pipeline volume, pipeline quality, and conversion to revenue.
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Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
Blogs
Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
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Ambition Unveils a Reimagined, Agentic Revenue Execution Platform for the AI Era
Blogs
Ambition Unveils a Reimagined, Agentic Revenue Execution Platform for the AI Era
The new Ambition experience introduces a unified Performance Graph, agentic workflows, and configurable AI Skills that help revenue organizations move from fragmented insights to real-time execution.
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Blogs
Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Get a preview of the topic Ambition CEO Jared Houghton will explore at this year's Gartner CSO conference: Balancing AI Efficiency & Skill Development: Why Managers are Your Untapped Advantage.
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Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Blogs
Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Learn about the newly released Historical Coaching Import, a new capability that allows organizations to bring past coaching sessions directly into Ambition. making it possible to activate a structured coaching system from day one.
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Ambition is Going Agentic. Here's Why.
Blogs
Ambition is Going Agentic. Here's Why.
We’ve rebuilt Ambition around a new foundation designed to close the gap between visibility and performance. To be a system of execution. Here's what's happening.
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Coach to Close: How to Unlock Performance from Your B & C Players
Blogs
Coach to Close: How to Unlock Performance from Your B & C Players
In our latest Coach to Close webinar, we broke down how to unlock performance from your middle performers using a combination of coaching, recognition, and gamification.
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How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Blogs
How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Ambition gives you a single place to see real-time performance data, so you can understand what’s happening right now—and act on it immediately.
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