Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The Modern Sales Leader's Guide to Gamification

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

The CARE Framework: A Simple Formula for Effective 1:1s

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

A Practical Guide to Sales Coaching Effectiveness

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

Why Sales Leaders Buy Ambition

With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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Guides

Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series

A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance — but only if you know how to run them. 
Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
Coach to Close: How to Unlock Performance from Your B & C Players
Blogs
Coach to Close: How to Unlock Performance from Your B & C Players
In our latest Coach to Close webinar, we broke down how to unlock performance from your middle performers using a combination of coaching, recognition, and gamification.
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How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Blogs
How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Ambition gives you a single place to see real-time performance data, so you can understand what’s happening right now—and act on it immediately.
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What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
Blogs
What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
A revenue execution system is a tool that combines data, coaching, and daily workflows into a single platform that drives behavior.
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March Product Release Roundup: What’s New in Ambition
Blogs
March Product Release Roundup: What’s New in Ambition
Over the past few weeks, we’ve continued to invest in what matters most for revenue teams: helping leaders drive consistent execution, improving coaching workflows, and making performance more visible and actionable.
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What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Blogs
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Ambition sponsored this year's Sandler Summit in Fort Lauderdale, which meant I spent two days talking to the people walking out of sessions. Here's what I learned at the booth.
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How Can I Use Leaderboards to Motivate and Recognize B and C Players?
Blogs
How Can I Use Leaderboards to Motivate and Recognize B and C Players?
While recognizing A players is essential, it can inadvertently leave B and C players feeling overlooked and unmotivated. Learn how to effectively use leaderboards to motivate and recognize these valuable team members.
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The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Blogs
The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Revenue leaders aren’t struggling with strategy—they’re struggling with execution. At Sandler Summit, one theme stood out: the frontline manager is the most underleveraged role in driving performance. Coaching remains high-impact but largely invisible, and traditional reviews are giving way to real-time, triggered action. The future of revenue growth depends on empowering managers with systems that turn insight into consistent execution at scale.
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How to Coach the “Almost There” Reps and Meaningfully Move the Needle
Blogs
How to Coach the “Almost There” Reps and Meaningfully Move the Needle
By focusing coaching energy on the large group of capable but inconsistent sellers in the middle of the performance curve, managers can create measurable improvements in pipeline health, efficiency, and ultimately revenue outcomes.
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AI Won’t Replace Sales Managers, But It Will Redefine Them
Blogs
AI Won’t Replace Sales Managers, But It Will Redefine Them
How the organizations outperforming their targets have moved beyond just experimenting with AI  and are successfully operationalizing it for their teams and processes.
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