Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The State of Sales Coaching in 2026

Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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The Complete Guide to Sales Scorecards in 2026
Blogs
The Complete Guide to Sales Scorecards in 2026
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How To: Coach Alongside the Ambition Agent
Blogs
How To: Coach Alongside the Ambition Agent
Ambition's Agent sits inside the platform, surfaces the trends and risks you'd otherwise have to dig for, and turns "I should really prep for this 1:1" into a two-minute task. Here's how to actually use it, step by step.
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8 Sales Incentive Ideas that Actually Move the Needle
Blogs
8 Sales Incentive Ideas that Actually Move the Needle
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Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
Blogs
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
New data from Ambition's State of Sales Coaching in 2026 reveals that coaching frequency is a weaker predictor of quota attainment than a metric most organizations aren't watching nearly as closely: coaching coverage.
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What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Blogs
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
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AI won't save a broken sales process. You still need strong fundamentals.
Blogs
AI won't save a broken sales process. You still need strong fundamentals.
In a world where every sales leader is looking at their problems and asking, "How can we AI this?," here's why it's crucial to have strong fundamentals.
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Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
Blogs
Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
New survey data shows a widening gap between organizations that coach consistently and those that don't. Here's how Ambition is closing it.
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8 Sales Onboarding Metrics That Predict Ramp Time
Blogs
8 Sales Onboarding Metrics That Predict Ramp Time
This guide breaks down nine onboarding metrics that give you visibility into ramp trajectory before lagging indicators tell you what went wrong.
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The Rhythm of the Quarter: 5 Must-Have Rituals for Revenue Leaders (Built on Ambition Agent Skills)
Blogs
The Rhythm of the Quarter: 5 Must-Have Rituals for Revenue Leaders (Built on Ambition Agent Skills)
Five weekly and quarterly rituals revenue leaders can run with Ambition's Agent Skills, from Monday manager briefs to quarterly territory plans.
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