Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
What Are the Most Common KPIs Tracked by Sales Teams Using Ambition?
Blogs
What Are the Most Common KPIs Tracked by Sales Teams Using Ambition?
Sales teams using Ambition most commonly track activity metrics like calls made, emails sent, and meetings booked, alongside pipeline metrics like demos scheduled and leads qualified.
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7 Signs You Need Sales Coaching Software in 2026
Blogs
7 Signs You Need Sales Coaching Software in 2026
This post walks through seven clear signals that your organization has outgrown ad hoc coaching and needs a dedicated platform to turn manager activity into measurable rep improvement. If you recognize three or more of these, it's time to evaluate what you've built.
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So, who Coaches the Coach?
Blogs
So, who Coaches the Coach?
Busy managers don't have time to comb through a mountain of context to deliver the specific coaching an individual rep needs. Here are some ways to lighten their administrative load and ensure better coaching across the whole team.
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I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
Blogs
I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
I went into the Gartner CSO & Sales Leader Conference with a notebook full of hunches for what the vendor ecosystem would make of AI theater. I came back with most of those hunches confirmed, one of them upgraded from "interesting" to "urgent," and one surprise.
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What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
Blogs
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
A conversation between demandDrive’s Nimit Bhatt and Ambition’s Brian Trautschold on sales leadership, AI, and what it takes to grow a sales career right now.
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Ambition Launches MCP Integration, Enabling Revenue Organizations  to Maximize Frontline Clarity and Efficiency
Blogs
Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency
New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.
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3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Blogs
3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Ambition CEO Jared Houghton shares his key learnings from the Gartner research presented during the annual CSO & Sales Leader conference, and how they apply to revenue teams like yours.
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Can Ambition Display HubSpot Data in Real-Time?
Blogs
Can Ambition Display HubSpot Data in Real-Time?
Ambition integrates with HubSpot via API or FTP/SFTP, typically in 15–20 minutes, and surfaces your HubSpot data on dashboards, competitions, goals, and workflow notifications within minutes of sync.
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How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
Blogs
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
This guide walks you through a repeatable six-step process for standardizing your sales manager 1:1s. You'll learn how to prepare with data, structure your conversations, and track coaching effectiveness over time—so every meeting moves reps closer to quota.
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