Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Blogs
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
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What's the Best Way to Build Scorecards for Ramping SDRs?
Blogs
What's the Best Way to Build Scorecards for Ramping SDRs?
Find out how Ambition lets you tailor goals for new reps without having to create a completely separate scorecard.
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The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Blogs
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
Blogs
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
A day in the life of a sales manager using Ambition: A recap of our July Coach to Close Revenue Leader Series, hosted by Dannon Thornton and Chad Troughton
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Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Blogs
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Underperformance almost always traces back to one of two root causes. Either the rep can't do what's required (a skill problem), or they could do it but aren't (a will problem). It's important to learn how to spot the difference.
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How AI Pipeline Insights Help You Prepare for Better Pipeline Review Meetings
Blogs
How AI Pipeline Insights Help You Prepare for Better Pipeline Review Meetings
Learn how Ambition's AI Pipeline Insights summarize pipeline activity, surface key changes, and help sales managers prepare for more productive pipeline reviews.
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How to Build a Sales Coaching Stack Without Creating Another Silo
Blogs
How to Build a Sales Coaching Stack Without Creating Another Silo
Learn how to build a connected sales coaching tech stack that reduces silos, supports frontline managers, and turns insights into consistent execution.
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How to Prep Sales 1:1s With AI Coaching Insights
Blogs
How to Prep Sales 1:1s With AI Coaching Insights
Learn how AI coaching insights help sales managers prepare focused 1:1 meetings using performance data, coaching workflows, and automated pre-reads.
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Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom
Blogs
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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