Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
10 Things to Know About Sales Coaching Adoption
Blogs
10 Things to Know About Sales Coaching Adoption
This article covers 10 things every revenue leader needs to consider when evaluating, implementing, and sustaining sales coaching software across remote and hybrid teams
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The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Blogs
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think. 
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Agent Skills: The AI Operating System for Sales Managers
Blogs
Agent Skills: The AI Operating System for Sales Managers
Introducing Agent Skills, configurable, contextualized, permission-aware AI workflows built on Ambition's Performance Graph.
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What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
Blogs
What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
How Ambition helps you bring new SDR hires into the fold from Day One without holding them to the same targets as fully ramped reps.
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How to Prioritize Sales Coaching in 2026
Blogs
How to Prioritize Sales Coaching in 2026
Every frontline sales manager faces the same challenge: you have a team of reps, and only so many hours in the week to coach them. This guide gives you a repeatable system for coaching prioritization so you can direct your time where it moves the needle most.
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What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Blogs
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
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Don't Let a Legacy CRM Delay Your Sales Initiatives
Blogs
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
Blogs
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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7 Sales Performance Platform Must Haves for Teams Using Salesforce
Blogs
7 Sales Performance Platform Must Haves for Teams Using Salesforce
We evaluated features based on how well they address the core challenges VPs of Sales face every day: closing performance gaps, scaling consistent coaching, and ensuring execution aligns with revenue strategy. Here's what matters most.
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