The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Blogs
Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Learn how to display quota attainment, forecast coverage, goals, leaderboards, and other sales metrics on Ambition TVs.
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August 15, 2026
Product Tips & Tricks
Metrics, KPIs & Reporting
Sales Leaders / Managers
RevOps
9 Criteria for Sales Coaching Software in 2026
Blogs
9 Criteria for Sales Coaching Software in 2026
Learn the 9 criteria to consider when evaluating sales coaching software in 2026, from Salesforce integration and AI to manager adoption and coaching results.
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August 14, 2026
Revenue Strategy
AI for Revenue Teams
CRO / VP
RevOps
New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
Blogs
New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
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August 13, 2026
Coaching & 1:1s
Revenue Strategy
CRO / VP
Revenue Enablement
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
Blogs
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 12, 2026
AI for Revenue Teams
Revenue Enablement
10 Things to Know About Sales Coaching Adoption
Blogs
10 Things to Know About Sales Coaching Adoption
This article covers 10 things every revenue leader needs to consider when evaluating, implementing, and sustaining sales coaching software across remote and hybrid teams
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August 7, 2026
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Revenue Enablement
RevOps
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Blogs
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think. 
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August 6, 2026
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CRO / VP
Agent Skills: The AI Operating System for Sales Managers
Blogs
Agent Skills: The AI Operating System for Sales Managers
Introducing Agent Skills, configurable, contextualized, permission-aware AI workflows built on Ambition's Performance Graph.
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August 5, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
Blogs
What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
How Ambition helps you bring new SDR hires into the fold from Day One without holding them to the same targets as fully ramped reps.
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August 4, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
Revenue Enablement
How to Prioritize Sales Coaching in 2026
Blogs
How to Prioritize Sales Coaching in 2026
Every frontline sales manager faces the same challenge: you have a team of reps, and only so many hours in the week to coach them. This guide gives you a repeatable system for coaching prioritization so you can direct your time where it moves the needle most.
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July 31, 2026
Coaching & 1:1s
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