The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Blogs
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
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August 31, 2026
AI for Revenue Teams
CRO / VP
AI won't save a broken sales process. You still need strong fundamentals.
Blogs
AI won't save a broken sales process. You still need strong fundamentals.
In a world where every sales leader is looking at their problems and asking, "How can we AI this?," here's why it's crucial to have strong fundamentals.
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August 28, 2026
AI for Revenue Teams
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Questions to Ask When Cutting Sales Tech Costs
Blogs
Questions to Ask When Cutting Sales Tech Costs
Cutting sales tech costs? Ask these 10 questions to evaluate adoption, overlap, AI costs, performance impact, and which sales tools are worth keeping.
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August 27, 2026
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CRO / VP
RevOps
Revenue Intelligence Has a Context Problem. We Built the Performance Graph.
Blogs
Revenue Intelligence Has a Context Problem. We Built the Performance Graph.
How Ambition turns fragmented revenue signals into a living, governed performance model built for people and AI.
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August 27, 2026
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Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
Blogs
Coaching Has Outgrown Ad Hoc. Here's What Comes Next.
New survey data shows a widening gap between organizations that coach consistently and those that don't. Here's how Ambition is closing it.
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August 21, 2026
Coaching & 1:1s
CRO / VP
Revenue Enablement
Sales Leaders / Managers
8 Sales Onboarding Metrics That Predict Ramp Time
Blogs
8 Sales Onboarding Metrics That Predict Ramp Time
This guide breaks down nine onboarding metrics that give you visibility into ramp trajectory before lagging indicators tell you what went wrong.
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August 20, 2026
Onboarding & Rep Ramp
Sales Leaders / Managers
The Rhythm of the Quarter: 5 Must-Have Rituals for Revenue Leaders (Built on Ambition Agent Skills)
Blogs
The Rhythm of the Quarter: 5 Must-Have Rituals for Revenue Leaders (Built on Ambition Agent Skills)
Five weekly and quarterly rituals revenue leaders can run with Ambition's Agent Skills, from Monday manager briefs to quarterly territory plans.
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August 19, 2026
Product Tips & Tricks
AI for Revenue Teams
Metrics, KPIs & Reporting
Sales Leaders / Managers
CRO / VP
How to Run an Engaging Coaching 1:1 (That Actually Delivers Outcomes)
Blogs
How to Run an Engaging Coaching 1:1 (That Actually Delivers Outcomes)
Here's a five-step format for fixing coaching 1:1s, built on Mike Kunkle's ROAM framework (Results vs. Objectives, Activities & Methods) and runnable in 30 minutes.
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August 18, 2026
Coaching & 1:1s
Sales Leaders / Managers
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld
Blogs
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 17, 2026
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Sales Leaders / Managers

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