The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Ambition Unveils a Reimagined, Agentic Revenue Execution Platform for the AI Era
Blogs
Ambition Unveils a Reimagined, Agentic Revenue Execution Platform for the AI Era
The new Ambition experience introduces a unified Performance Graph, agentic workflows, and configurable AI Skills that help revenue organizations move from fragmented insights to real-time execution.
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May 14, 2026
Company News
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Blogs
Why Your Managers Are Your Untapped Advantage in an AI-Driven World
Get a preview of the topic Ambition CEO Jared Houghton will explore at this year's Gartner CSO conference: Balancing AI Efficiency & Skill Development: Why Managers are Your Untapped Advantage.
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May 11, 2026
AI for Revenue Teams
CRO / VP
Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Blogs
Ambition Introduces Historical Coaching Import to Deliver Immediate Value for Revenue Teams
Learn about the newly released Historical Coaching Import, a new capability that allows organizations to bring past coaching sessions directly into Ambition. making it possible to activate a structured coaching system from day one.
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May 4, 2026
Company News
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Why AI Initiatives Fail in Revenue Teams (And What It Actually Takes to Make Them Work)
Blogs
Why AI Initiatives Fail in Revenue Teams (And What It Actually Takes to Make Them Work)
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April 30, 2026
AI for Revenue Teams
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Ambition is Going Agentic. Here's Why.
Blogs
Ambition is Going Agentic. Here's Why.
We’ve rebuilt Ambition around a new foundation designed to close the gap between visibility and performance. To be a system of execution. Here's what's happening.
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April 29, 2026
Company News
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Coach to Close: How to Unlock Performance from Your B & C Players
Blogs
Coach to Close: How to Unlock Performance from Your B & C Players
In our latest Coach to Close webinar, we broke down how to unlock performance from your middle performers using a combination of coaching, recognition, and gamification.
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April 17, 2026
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How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Blogs
How can Ambition provide real-time visibility into my sales reps' activities and outcomes?
Ambition gives you a single place to see real-time performance data, so you can understand what’s happening right now—and act on it immediately.
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April 16, 2026
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What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
Blogs
What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
A revenue execution system is a tool that combines data, coaching, and daily workflows into a single platform that drives behavior.
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April 14, 2026
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March Product Release Roundup: What’s New in Ambition
Blogs
March Product Release Roundup: What’s New in Ambition
Over the past few weeks, we’ve continued to invest in what matters most for revenue teams: helping leaders drive consistent execution, improving coaching workflows, and making performance more visible and actionable.
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April 6, 2026
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