Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The State of Sales Coaching in 2026

Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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8 Sales Coaching Features Beyond Call Recording
Blogs
8 Sales Coaching Features Beyond Call Recording
Discover eight essential sales coaching software features beyond call recording, including AI coaching, CRM insights, accountability, and performance management.
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How to Ramp New SDRs Faster With AI Coaching
Blogs
How to Ramp New SDRs Faster With AI Coaching
Learn how AI coaching, scorecards, and performance dashboards help reduce SDR ramp time and improve SDR onboarding with measurable coaching.
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What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams
Blogs
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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AI-Led Coaching Is Working. Just Not for the Reasons You Think.
Blogs
AI-Led Coaching Is Working. Just Not for the Reasons You Think.
At this year’s Gartner CSO Conference, analyst Dan Gottlieb named sales coaching as one of five areas where AI is producing real, measurable results. Let's dive deeper.
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How to Measure the ROI of Sales Enablement With Highspot, Mindtickle, and Ambition
Blogs
How to Measure the ROI of Sales Enablement With Highspot, Mindtickle, and Ambition
Learn how to measure sales enablement ROI by connecting Highspot and Mindtickle training data to coaching, dashboards, and revenue performance in Ambition.
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The Hidden "Hill" Killing Your Sales Team's Productivity
Blogs
The Hidden "Hill" Killing Your Sales Team's Productivity
Reframing the manager admin burden through the lens of the Skill/Hill/Will framework presented at this year's Gartner CSO conference.
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How to Improve Sales Rep Ramp Time in 2026
Blogs
How to Improve Sales Rep Ramp Time in 2026
This guide walks you through a proven framework to improve sales rep ramp time using KPI scorecards, structured coaching, and accountability systems that produce results.
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Beyond the CRM: What Other Software Can Ambition Connect To?
Blogs
Beyond the CRM: What Other Software Can Ambition Connect To?
If a platform tracks measurable activity or performance data, there's a good chance that data can be brought into Ambition. Learn more.
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What a Conversation with Nick Masters Reminded Me About Modern Buying
Blogs
What a Conversation with Nick Masters Reminded Me About Modern Buying
I recently sat down with Nick Masters, co-founder and COO of Vector, to talk about sales, startups, and why people have less patience for friction than ever before.
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