Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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How to Improve Sales Rep Ramp Time in 2026
Blogs
How to Improve Sales Rep Ramp Time in 2026
This guide walks you through a proven framework to improve sales rep ramp time using KPI scorecards, structured coaching, and accountability systems that produce results.
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Beyond the CRM: What Other Software Can Ambition Connect To?
Blogs
Beyond the CRM: What Other Software Can Ambition Connect To?
If a platform tracks measurable activity or performance data, there's a good chance that data can be brought into Ambition. Learn more.
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What a Conversation with Nick Masters Reminded Me About Modern Buying
Blogs
What a Conversation with Nick Masters Reminded Me About Modern Buying
I recently sat down with Nick Masters, co-founder and COO of Vector, to talk about sales, startups, and why people have less patience for friction than ever before.
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How to Measure the ROI of Sales Coaching: 9 Questions Every Revenue Leader Should Ask
Blogs
How to Measure the ROI of Sales Coaching: 9 Questions Every Revenue Leader Should Ask
How do you measure the ROI of sales coaching? Learn which metrics matter most, how to connect coaching activity to performance outcomes, and what revenue leaders should evaluate before investing in coaching programs.
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The Manager Bandwidth Crisis: Learnings from Gartner CSO Conference
Blogs
The Manager Bandwidth Crisis: Learnings from Gartner CSO Conference
According to research from Gartner, manager bandwidth ranks as the third-largest constraint on sales productivity, behind only data quality and tool adoption.
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"We do Coaching!"
Blogs
"We do Coaching!"
VP of Revenue Mark McWatters explains how to break the cycle of fragmented data and inconsistent coaching motions by focusing on nailing the fundamentals.
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How to Standardize Sales Manager 1:1 Meetings Across Your Revenue Team
Blogs
How to Standardize Sales Manager 1:1 Meetings Across Your Revenue Team
Learn how to standardize sales manager 1:1 meetings with structured agendas, KPI scorecards, and data-driven coaching frameworks that improve rep performance, accountability, and revenue growth.
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What Is Ambition's AI Pre-Read and How Does It Work?
Blogs
What Is Ambition's AI Pre-Read and How Does It Work?
Discover how Ambition's AI Pre-Read combines performance data, coaching history, and 1:1 notes into a single summary that helps managers prepare for more effective coaching conversations.
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How to Run Sales 1:1 Meetings in 2026
Blogs
How to Run Sales 1:1 Meetings in 2026
Learn how to run effective sales 1:1 meetings with structured agendas, KPI-driven coaching, and proven frameworks that improve rep performance, accountability, and quota attainment.
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