Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
READ MORE
Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
READ MORE
Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
READ MORE
Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
READ MORE
Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
READ MORE
Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
READ MORE

Filter by type

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
Blogs
What Is a Revenue Execution System? (And Why Your Tech Stack Needs One)
A revenue execution system is a tool that combines data, coaching, and daily workflows into a single platform that drives behavior.
Read More
March Product Release Roundup: What’s New in Ambition
Blogs
March Product Release Roundup: What’s New in Ambition
Over the past few weeks, we’ve continued to invest in what matters most for revenue teams: helping leaders drive consistent execution, improving coaching workflows, and making performance more visible and actionable.
Read More
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Blogs
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Ambition sponsored this year's Sandler Summit in Fort Lauderdale, which meant I spent two days talking to the people walking out of sessions. Here's what I learned at the booth.
Read More
How Can I Use Leaderboards to Motivate and Recognize B and C Players?
Blogs
How Can I Use Leaderboards to Motivate and Recognize B and C Players?
While recognizing A players is essential, it can inadvertently leave B and C players feeling overlooked and unmotivated. Learn how to effectively use leaderboards to motivate and recognize these valuable team members.
Read More
The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Blogs
The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Revenue leaders aren’t struggling with strategy—they’re struggling with execution. At Sandler Summit, one theme stood out: the frontline manager is the most underleveraged role in driving performance. Coaching remains high-impact but largely invisible, and traditional reviews are giving way to real-time, triggered action. The future of revenue growth depends on empowering managers with systems that turn insight into consistent execution at scale.
Read More
How to Coach the “Almost There” Reps and Meaningfully Move the Needle
Blogs
How to Coach the “Almost There” Reps and Meaningfully Move the Needle
By focusing coaching energy on the large group of capable but inconsistent sellers in the middle of the performance curve, managers can create measurable improvements in pipeline health, efficiency, and ultimately revenue outcomes.
Read More
AI Won’t Replace Sales Managers, But It Will Redefine Them
Blogs
AI Won’t Replace Sales Managers, But It Will Redefine Them
How the organizations outperforming their targets have moved beyond just experimenting with AI  and are successfully operationalizing it for their teams and processes.
Read More
5 Signals to Look For to Measure the Quantifiable Impact of Coaching
Blogs
5 Signals to Look For to Measure the Quantifiable Impact of Coaching
Read More
Brackets have arrived in Ambition
Blogs
Brackets have arrived in Ambition
Ambition Launches Bracket Competitions, Redefining Gamification Through Seller Activation
Read More

Stop chasing targets, start predicting revenue

Transform your revenue org into a high-performing growth engine with structured insights, top-down visibility, and built-in consistency.

Book a Demo