Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
7 Enablement Training Programs to Help You Hit Your 2023 Sales Goals
Blogs
7 Enablement Training Programs to Help You Hit Your 2023 Sales Goals
Find out how to build effective enablement training programs that will help you hit your sales goals.
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How to Set, Track, and Measure Employee Goals to Inform Your Training Strategy
Blogs
How to Set, Track, and Measure Employee Goals to Inform Your Training Strategy
Setting, tracking, and measuring employee goals is essential to achieving peak performance—but it’s also the best way to inform your training and enablement strategy.
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Creating a One on One Meeting Agenda: 13 Tips to Make the Most of Your Coaching Sessions
Blogs
Creating a One on One Meeting Agenda: 13 Tips to Make the Most of Your Coaching Sessions
Learn how to create a one on one meeting agenda, how you can use it to document rep progress and provide feedback, and how it will help you deliver more value during each coaching session.
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Measuring and Impacting Sales Productivity with a Metrics-Driven Strategy
Blogs
Measuring and Impacting Sales Productivity with a Metrics-Driven Strategy
When you outline clear expectations and make performance metrics visible to reps, they can confidently manage their performance and productivity. Learn 5 of the most important sales productivity metrics to measure, how to increase sales productivity, and how to lead with metrics-driven strategies.
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9 Women Rising in Revenue
Blogs
9 Women Rising in Revenue
Recent data shows that only 29.5% of all sales people are women, while 70.5% are men. One of the top ways to BE GREATER in 2023 is to pave the way for greater diversity in sales, and we’re highlighting some of our favorite women in the industry.
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Traditional and Modern Coaching Models: Pros, Cons, and How to Optimize Your Strategy
Blogs
Traditional and Modern Coaching Models: Pros, Cons, and How to Optimize Your Strategy
Coaching models are the framework to help you get from where you are to where you want to be—but are your coaching models outdated or misguided? Can you actually measure their impact? Whether you’re using traditional or modern sales coaching models, there are pros and cons to consider. Let’s dig into what works, what doesn’t, and how you can optimize your coaching strategy to drive stronger performance.
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8 Halloween Sales Contest Ideas + Free, Downloadable Contest Templates
Blogs
8 Halloween Sales Contest Ideas + Free, Downloadable Contest Templates
Use these sales contest ideas, examples, and free templates for a scary good start to Q4
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8 Sales Pipeline Metrics and How to Coach Around Them
Blogs
8 Sales Pipeline Metrics and How to Coach Around Them
If you’re not managing your pipeline, you’re not maximizing your revenue potential. Learn how to build a pipeline in sales, 8 critical sales pipeline metr…
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5 Types of Sales Coaching Programs Critical to Driving More Revenue
Blogs
5 Types of Sales Coaching Programs Critical to Driving More Revenue
How call camp, weekly team meetings, peer<>peer coaching, pipeline reviews, and 1:1s can help you elevate your sales coaching program to all-star status
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