Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The Modern Sales Leader's Guide to Gamification

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

The CARE Framework: A Simple Formula for Effective 1:1s

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

A Practical Guide to Sales Coaching Effectiveness

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

Why Sales Leaders Buy Ambition

With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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Guides

Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series

A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance — but only if you know how to run them. 
Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
20 Coaching Questions to Lead Your Reps to Success
Blogs
20 Coaching Questions to Lead Your Reps to Success
Even simple questions can spark honest conversations that lead to constructive feedback, necessary course-correcting, and positive behavior change that will ultimately move the mark. Download the top 20 coaching questions Ambition customers used in 2021 to lead their reps to success.
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Why Democratizing Data is the First Step to Successful Revenue and Sales Performance
Blogs
Why Democratizing Data is the First Step to Successful Revenue and Sales Performance
When people on the frontlines can visualize what success looks like and where they stand in relation to it, they see a clear trajectory of how to achieve it for themselves. Courtenay O’Connor, Forrester consultant, calls this “democratizing the data.”
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Accolade Tips & Ideas that Boost Performance, Build Culture, and Celebrate Everyone on Your Team
Blogs
Accolade Tips & Ideas that Boost Performance, Build Culture, and Celebrate Everyone on Your Team
As a sales leader in a remote world, you need creative ways to keep your reps engaged and tracking towards goals. One of the best ways to encourage performance and celebrate accomplishments is through accolades—awards you give to your team members when they hit the metrics you’ve defined.
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6 Holiday Sales Contest Ideas to Finish Q4 Strong
Blogs
6 Holiday Sales Contest Ideas to Finish Q4 Strong
6 holiday sales competition ideas to infuse your culture with holiday cheer and help your team crush those last few weeks of Q4.
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Top 4 Ways to Raise Your Sales Game and Increase Your Employees’ Value in 2022
Blogs
Top 4 Ways to Raise Your Sales Game and Increase Your Employees’ Value in 2022
The key to elevating your sales performance and increasing your employee value as a rep, manager, or revenue leader is to rethink the way you approach every single professional interaction.
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Ambition partners with Gong to centralize sales coaching and rep performance with embedded revenue intelligence
Blogs
Ambition partners with Gong to centralize sales coaching and rep performance with embedded revenue intelligence
Drive rep performance with more effective sales coaching. Enhance coaching sessions with data-driven, structured one-on-ones, bringing sales rep calls and key insights from Gong’s revenue intelligence capabilities.
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Building the Future of Rep Performance Management
Blogs
Building the Future of Rep Performance Management
Ambition announces major growth investment from Primus Capital to accelerate growth and help companies coach, recognize and retain sellers.
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Why ‘fearless curiosity’ should be a top quality you screen for when hiring new reps
Blogs
Why ‘fearless curiosity’ should be a top quality you screen for when hiring new reps
When thinking about how work has changed, employers are asking their remote employees to understand the business (and their role) in a much more cerebral way.
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What is a Sales Rep Scorecard?
Blogs
What is a Sales Rep Scorecard?
A sales rep scorecard is essentially a report that keeps track of key performance indicators (KPIs) for each rep on a sales team.
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