Back to all posts

Ambition Recognized in the Revenue Enablement Platforms Landscape

Independent report names Ambition in its overview of the revenue enablement market and notable vendors for 2026
February 3, 2026

Table of contents

See the System in Action

Book a Demo

Ambition, the execution operating system for leading revenue organizations, today announced its recognition in Forrester’s The Revenue Enablement Platforms Landscape, Q1 2026.

In the report, Ambition self-reported the following extended use cases as the top three for which clients select them:

  • Engage sellers through usability and benefits, which includes things like AI-driven meeting insights and task automation, skill improvement tools, behavior analysis, and more
  • Help sales managers improve team performance, including tools to manage and measure enablement adoption and enabling data-driven leadership storytelling
  • Help sellers navigate multiple AI tools and data, which includes tools for improving AI accuracy and transparency, as well as AI-driven deal strategy recommendations

The report provides an overview of the revenue enablement platform market, outlining key use cases, market dynamics, and notable vendors that revenue, sales, and marketing leaders can consider as they evaluate solutions. 

“Revenue leaders are under increasing pressure to improve productivity and predictability while managing complex go-to-market environments,” said Jared Houghton, CEO of Ambition. "We built Ambition to operationalize execution through frontline managers, giving leaders visibility, accountability, and confidence before results lag. Being recognized in this Landscape reinforces, for us, the importance of systems that make execution measurable, repeatable, and scalable in an AI-driven world.”

Forrester defines revenue enablement platforms as connected, agentic AI platforms that help B2B sales, marketing, and revenue enablement stakeholders optimize seller performance, sales integration, and bespoke training, content, and coaching. Ambition delivers best-in-class features to serve each of these needs, in addition to a broader suite of revenue execution functions like Performance and Conversational Intelligence. 

Ambition believes this recognition reinforces their mission to eliminate the gap between revenue strategy and frontline execution by making it easy to tie rep coaching and behavior directly to leadership priorities. 

To learn more and access the overview, click here.

About Ambition
Ambition is the execution operating system for revenue organizations. Powered by AI and driven through frontline managers, Ambition helps revenue teams operationalize strategy through coaching, accountability, and real-time visibility that drives consistent execution. Learn more at ambition.com

For inquiries: Email marketing@ambition.com.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

See the system in action

Book a Demo
RESOURCES FOR REVENUE TEAMS

Insights for high-achieving sales teams

View All
Can Ambition Display HubSpot Data in Real-Time?
Ambition integrates with HubSpot via API or FTP/SFTP, typically in 15–20 minutes, and surfaces your HubSpot data on dashboards, competitions, goals, and workflow notifications within minutes of sync.
Read More
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
This guide walks you through a repeatable six-step process for standardizing your sales manager 1:1s. You'll learn how to prepare with data, structure your conversations, and track coaching effectiveness over time—so every meeting moves reps closer to quota.
Read More
Why Manager Accountability Matters More Than Having Great Reps
For decades, Revenue Operations and sales leaders have obsessed over seller accountability. We’ve done everything we can to make seller performance as binary as possible. But when it comes to manager accountability, that delineation is not as simple…and represents a huge opportunity.
Read More

Stop chasing targets, start predicting revenue

Transform your revenue org into a high-performing growth engine with structured insights, top-down visibility, and built-in consistency.

Book a Demo