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The State of Sales Coaching in 2026
Reports
The State of Sales Coaching in 2026
Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
August 11, 2026
AI for Revenue Teams
Coaching & 1:1s
Sales Performance & Activation
Revenue Strategy
Sales Leaders / Managers
CRO / VP
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Videos
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
August 10, 2026
AI for Revenue Teams
CRO / VP
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
Why Sales Performance Keeps Falling Even as Enablement Spend Soars: A Conversation with Jim Keenan
Blogs
Why Sales Performance Keeps Falling Even as Enablement Spend Soars: A Conversation with Jim Keenan
Gap Selling author Jim Keenan discusses why quota attainment keeps falling as enablement spend soars, and why the fix is a better performance system, not more tools.
Read More
October 13, 2026
Revenue Strategy
Sales Performance & Activation
Revenue Enablement
CRO / VP
Stop Rebuilding Your Coaching View: Saved Filters and Scheduled Reports in Ambition
Blogs
Stop Rebuilding Your Coaching View: Saved Filters and Scheduled Reports in Ambition
With Saved Filters and scheduled coaching reports, you define the view you need once. After that, you can return to it in one click, or have it land in your inbox on a schedule.
Read More
October 8, 2026
Product Tips & Tricks
Sales Leaders / Managers
Is AI Making Sales Worse, or Making It Easier to Stand Out From the Crowd? A Conversation with John Barrows
Blogs
Is AI Making Sales Worse, or Making It Easier to Stand Out From the Crowd? A Conversation with John Barrows
Read More
October 5, 2026
AI for Revenue Teams
CRO / VP
Revenue Enablement
Sales Leaders / Managers
Ambition vs. Generic AI Tools: Pros and Cons for Revenue Teams
Blogs
Ambition vs. Generic AI Tools: Pros and Cons for Revenue Teams
This guide lays out what the data says about the risk, and the specific way Ambition is built to close the gap by giving them something to connect to that actually holds up.
Read More
October 2, 2026
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How to Prep for Coaching Sessions with AI Pre-Reads
Blogs
How to Prep for Coaching Sessions with AI Pre-Reads
Ambition's Coaching Pre-Read takes the prep work off your plate. With one click, it pulls together a rep's performance metrics, goal progress, and coaching history into a single summary, then makes suggestions for your 1:1 conversation.
Read More
October 1, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
Sellers Are Drowning in Technology and Starving for Skill: A Conversation with Chris Orlob
Blogs
Sellers Are Drowning in Technology and Starving for Skill: A Conversation with Chris Orlob
Caliber CEO Chris Orlob on the sales skills crisis, why "synthesis" separates great sellers from everyone else, and why a highly skilled revenue team may be the moat AI can't copy.
Read More
September 28, 2026
AI for Revenue Teams
Coaching & 1:1s
Sales Leaders / Managers
CRO / VP
How To: Create Group Coaching
Blogs
How To: Create Group Coaching
Ambition's Group Session builder is designed so you're never staring at a blank form wondering where to start. Here's how to create one, step by step.
Read More
September 24, 2026
Product Tips & Tricks
Coaching & 1:1s
Sales Leaders / Managers
A Beginner's Guide to Sales 1:1 Meeting Rhythms
Blogs
A Beginner's Guide to Sales 1:1 Meeting Rhythms
This guide walks you through everything you need to build a repeatable one on one sales meeting rhythm for your revenue organization, including templates, agenda frameworks, quarterly cadence planning, and tactical coaching techniques.
Read More
September 22, 2026
Coaching & 1:1s
Sales Leaders / Managers
What Still Matters in Sales When Everyone Has AI
Blogs
What Still Matters in Sales When Everyone Has AI
A recap of a recent interview with Pavilion's Sam Jacobs on AI, quota attainment, the changing GTM landscape and why authentic human connection may be one of the most valuable differentiators left in sales.
Read More
September 21, 2026
AI for Revenue Teams
Sales Leaders / Managers
CRO / VP

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