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Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
Blogs
I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
I went into the Gartner CSO & Sales Leader Conference with a notebook full of hunches for what the vendor ecosystem would make of AI theater. I came back with most of those hunches confirmed, one of them upgraded from "interesting" to "urgent," and one surprise.
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June 4, 2026
AI for Revenue Teams
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What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
Blogs
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
A conversation between demandDrive’s Nimit Bhatt and Ambition’s Brian Trautschold on sales leadership, AI, and what it takes to grow a sales career right now.
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June 4, 2026
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Sales Leaders / Managers
Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency
Blogs
Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency
New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.
Read More
June 3, 2026
Company News
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3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Blogs
3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Ambition CEO Jared Houghton shares his key learnings from the Gartner research presented during the annual CSO & Sales Leader conference, and how they apply to revenue teams like yours.
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June 2, 2026
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CRO / VP
Sales Leaders / Managers
Can Ambition Display HubSpot Data in Real-Time?
Blogs
Can Ambition Display HubSpot Data in Real-Time?
Ambition integrates with HubSpot via API or FTP/SFTP, typically in 15–20 minutes, and surfaces your HubSpot data on dashboards, competitions, goals, and workflow notifications within minutes of sync.
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May 29, 2026
Product Tips & Tricks
RevOps
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
Blogs
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
This guide walks you through a repeatable six-step process for standardizing your sales manager 1:1s. You'll learn how to prepare with data, structure your conversations, and track coaching effectiveness over time—so every meeting moves reps closer to quota.
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May 28, 2026
Product Tips & Tricks
Coaching & 1:1s
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Why Manager Accountability Matters More Than Having Great Reps
Blogs
Why Manager Accountability Matters More Than Having Great Reps
For decades, Revenue Operations and sales leaders have obsessed over seller accountability. We’ve done everything we can to make seller performance as binary as possible. But when it comes to manager accountability, that delineation is not as simple…and represents a huge opportunity.
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May 27, 2026
Sales Performance & Activation
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How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Blogs
How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Instead of just rewarding effort, the best sales competitions reinforce the behaviors and outcomes the business actually cares about. This means balancing pipeline volume, pipeline quality, and conversion to revenue.
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May 26, 2026
Product Tips & Tricks
Sales Performance & Activation
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Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
Blogs
Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
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May 20, 2026
Sales Performance & Activation
Company News
Revenue Enablement

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