The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams
Blogs
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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July 1, 2026
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CRO / VP
AI-Led Coaching Is Working. Just Not for the Reasons You Think.
Blogs
AI-Led Coaching Is Working. Just Not for the Reasons You Think.
At this year’s Gartner CSO Conference, analyst Dan Gottlieb named sales coaching as one of five areas where AI is producing real, measurable results. Let's dive deeper.
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June 30, 2026
AI for Revenue Teams
Coaching & 1:1s
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How to Measure the ROI of Sales Enablement With Highspot, Mindtickle, and Ambition
Blogs
How to Measure the ROI of Sales Enablement With Highspot, Mindtickle, and Ambition
Learn how to measure sales enablement ROI by connecting Highspot and Mindtickle training data to coaching, dashboards, and revenue performance in Ambition.
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June 29, 2026
Product Tips & Tricks
Revenue Enablement
The Hidden "Hill" Killing Your Sales Team's Productivity
Blogs
The Hidden "Hill" Killing Your Sales Team's Productivity
Reframing the manager admin burden through the lens of the Skill/Hill/Will framework presented at this year's Gartner CSO conference.
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June 26, 2026
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CRO / VP
How to Improve Sales Rep Ramp Time in 2026
Blogs
How to Improve Sales Rep Ramp Time in 2026
This guide walks you through a proven framework to improve sales rep ramp time using KPI scorecards, structured coaching, and accountability systems that produce results.
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June 25, 2026
Onboarding & Rep Ramp
Revenue Enablement
Sales Leaders / Managers
Beyond the CRM: What Other Software Can Ambition Connect To?
Blogs
Beyond the CRM: What Other Software Can Ambition Connect To?
If a platform tracks measurable activity or performance data, there's a good chance that data can be brought into Ambition. Learn more.
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June 24, 2026
Product Tips & Tricks
RevOps
What a Conversation with Nick Masters Reminded Me About Modern Buying
Blogs
What a Conversation with Nick Masters Reminded Me About Modern Buying
I recently sat down with Nick Masters, co-founder and COO of Vector, to talk about sales, startups, and why people have less patience for friction than ever before.
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June 23, 2026
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RevOps
How to Measure the ROI of Sales Coaching: 9 Questions Every Revenue Leader Should Ask
Blogs
How to Measure the ROI of Sales Coaching: 9 Questions Every Revenue Leader Should Ask
How do you measure the ROI of sales coaching? Learn which metrics matter most, how to connect coaching activity to performance outcomes, and what revenue leaders should evaluate before investing in coaching programs.
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June 22, 2026
Coaching & 1:1s
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The Manager Bandwidth Crisis: Learnings from Gartner CSO Conference
Blogs
The Manager Bandwidth Crisis: Learnings from Gartner CSO Conference
According to research from Gartner, manager bandwidth ranks as the third-largest constraint on sales productivity, behind only data quality and tool adoption.
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June 18, 2026
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CRO / VP

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