The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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5 Ambition Features Our Team Loves Right Now
Videos
5 Ambition Features Our Team Loves Right Now
We asked our team to of experts to share the Ambition features they can't stop talking about. Here's what they said.
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September 17, 2026
Product Tips & Tricks
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6 Ambition Features Your Sales Team Should Be Using
Videos
6 Ambition Features Your Sales Team Should Be Using
If your team isn't using these Ambition features, they're missing out. See the top six features your sales team should be using every day.
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September 17, 2026
Product Tips & Tricks
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What Still Matters in Sales When Everyone Has AI: An Interview with Sam Jacobs (Sales Operator Series Ep. 14)
Videos
What Still Matters in Sales When Everyone Has AI: An Interview with Sam Jacobs (Sales Operator Series Ep. 14)
A recap of a recent interview with Pavilion's Sam Jacobs on AI, quota attainment, the changing GTM landscape and why authentic human connection may be one of the most valuable differentiators left in sales.
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September 10, 2026
AI for Revenue Teams
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Why the Generalist Seller is Disappearing and What Comes Next: A Conversation with Ronnell Richards (Sales Operator Series Ep. 13)
Videos
Why the Generalist Seller is Disappearing and What Comes Next: A Conversation with Ronnell Richards (Sales Operator Series Ep. 13)
Ronnell Richards sits down with Brian Trautschold to discuss how AI is making it critical for sellers to become specialists in what their prospective customers actually need.
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August 26, 2026
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The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram (Sales Operator Series Ep. 12)
Videos
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram (Sales Operator Series Ep. 12)
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
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August 21, 2026
AI for Revenue Teams
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Calendar Integration Update: What's New Inside Ambition's Coaching Engine
Videos
Calendar Integration Update: What's New Inside Ambition's Coaching Engine
Ambition now integrates with Google and Microsoft calendars, so you can schedule and update meetings without leaving Ambition.
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August 20, 2026
Coaching & 1:1s
Product Tips & Tricks
Company News
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Coaching Infrastructure Upgrades: What's Inside Ambition's New Coaching Engine
Videos
Coaching Infrastructure Upgrades: What's Inside Ambition's New Coaching Engine
Get a peek at the newest update to Ambition's coaching system, designed to operationalize and optimize your coaching programs.
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August 20, 2026
Coaching & 1:1s
Company News
Product Tips & Tricks
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The State of Sales Coaching in 2026
Reports
The State of Sales Coaching in 2026
Benchmarks, insights, and implications for revenue leaders from a survey of over 300 CROs, VPs, directors, and sales managers.
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August 11, 2026
AI for Revenue Teams
Coaching & 1:1s
Sales Performance & Activation
Revenue Strategy
Sales Leaders / Managers
CRO / VP
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Videos
What a Conversation with Sam Queen Taught Me About Going Against the AI Crowd (Sales Operator Series Ep. 11)
Find out why Sam Queen, CRO at Sendblue, isn’t incorporating AI into his sales processes—and how it’s paying off.
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August 10, 2026
AI for Revenue Teams
CRO / VP
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Blogs
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
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July 30, 2026
Metrics, KPIs & Reporting
Product Tips & Tricks
Sales Leaders / Managers
Don't Let a Legacy CRM Delay Your Sales Initiatives
Blogs
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
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July 29, 2026
Revenue Strategy
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
Blogs
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 27, 2026
AI for Revenue Teams
CRO / VP
7 Sales Performance Platform Must Haves for Teams Using Salesforce
Blogs
7 Sales Performance Platform Must Haves for Teams Using Salesforce
We evaluated features based on how well they address the core challenges VPs of Sales face every day: closing performance gaps, scaling consistent coaching, and ensuring execution aligns with revenue strategy. Here's what matters most.
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July 23, 2026
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RevOps
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Blogs
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Ask a CRO how many of their frontline managers coached their reps this week—and whether those coaching conversations were any good—and the answer is usually uncertain. That's what we call the coaching black box, and it’s one of the biggest blind spots for revenue organizations.
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July 22, 2026
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What's the Best Way to Build Scorecards for Ramping SDRs?
Blogs
What's the Best Way to Build Scorecards for Ramping SDRs?
Find out how Ambition lets you tailor goals for new reps without having to create a completely separate scorecard.
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July 21, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Blogs
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 20, 2026
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RevOps
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
Blogs
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
A day in the life of a sales manager using Ambition: A recap of our July Coach to Close Revenue Leader Series, hosted by Dannon Thornton and Chad Troughton
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July 17, 2026
Coaching & 1:1s
Product Tips & Tricks
Sales Leaders / Managers
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Blogs
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Underperformance almost always traces back to one of two root causes. Either the rep can't do what's required (a skill problem), or they could do it but aren't (a will problem). It's important to learn how to spot the difference.
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July 17, 2026
Sales Performance & Activation
Sales Leaders / Managers

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