The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
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July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
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June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
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June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
The Generalist Seller Is Disappearing. Here's What Comes Next.
Blogs
The Generalist Seller Is Disappearing. Here's What Comes Next.
Ronnell Richards sits down with Brian Trautschold to discuss how AI is making it critical for sellers to become specialists in what their prospective customers actually need.
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September 14, 2026
Revenue Strategy
Sales Performance & Activation
AI for Revenue Teams
CRO / VP
Sales Leaders / Managers
AI Can Give Frontline Managers the Leverage They’ve Always Needed
Blogs
AI Can Give Frontline Managers the Leverage They’ve Always Needed
On a recent episode of The Emblazers Show, we talked about why the conversations happening between managers and sellers may be one of the most valuable sources of performance data organizations have yet to tap.
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September 11, 2026
AI for Revenue Teams
CRO / VP
RevOps
How To: Use Our Calendar Integration
Blogs
How To: Use Our Calendar Integration
Learn how to connect your Google or Microsoft calendar once, and Ambition and your calendar stay in lockstep. Real-time, two-way, with no manual updating required.
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September 10, 2026
Product Tips & Tricks
Sales Leaders / Managers
RevOps
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
Blogs
Having a Coaching Framework Isn't Enough. Here's What the Data Actually Requires.
77% of revenue organizations have some form of coaching framework. Only 38% execute it consistently. New benchmark data reveals the performance gap that inconsistency creates — and what closing it actually takes.
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September 9, 2026
Coaching & 1:1s
Revenue Strategy
Sales Performance & Activation
CRO / VP
Revenue Enablement
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Blogs
The More Digital Selling Gets, the More Human It Needs to Be: A Conversation with Morgan Ingram
Brian Trautschold sits down with Morgan Ingram, founder of AMP Social, to discuss the de-digitization of the sales process.
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September 8, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
The Complete Guide to Sales Scorecards in 2026
Blogs
The Complete Guide to Sales Scorecards in 2026
This guide covers everything you need to know about building and running sales 1:1 scorecards, from picking the right KPIs to designing agendas, creating templates, and tracking coaching effectiveness over time.
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September 4, 2026
Metrics, KPIs & Reporting
Sales Performance & Activation
Sales Leaders / Managers
How To: Coach Alongside the Ambition Agent
Blogs
How To: Coach Alongside the Ambition Agent
Ambition's Agent sits inside the platform, surfaces the trends and risks you'd otherwise have to dig for, and turns "I should really prep for this 1:1" into a two-minute task. Here's how to actually use it, step by step.
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September 3, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
8 Sales Incentive Ideas that Actually Move the Needle
Blogs
8 Sales Incentive Ideas that Actually Move the Needle
Here's a list of proven favorites and fresh ideas to help you build an incentive lineup that keeps every competition feeling fun and new.
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September 2, 2026
Sales Performance & Activation
Sales Leaders / Managers
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
Blogs
Your Managers Say They're Coaching. Most of Your Reps Would Disagree.
New data from Ambition's State of Sales Coaching in 2026 reveals that coaching frequency is a weaker predictor of quota attainment than a metric most organizations aren't watching nearly as closely: coaching coverage.
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September 1, 2026
Coaching & 1:1s
Sales Performance & Activation
CRO / VP
Revenue Enablement

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