Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The Modern Sales Leader's Guide to Gamification

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

The CARE Framework: A Simple Formula for Effective 1:1s

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

A Practical Guide to Sales Coaching Effectiveness

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

Why Sales Leaders Buy Ambition

With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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Guides

Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series

A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance — but only if you know how to run them. 
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Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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9 Sales Enablement Tools Your SDRs Will Love
Blogs
9 Sales Enablement Tools Your SDRs Will Love
From lead sourcing and enrichment to call coaching and analytics to email automation and scorecards, these 9 tools will give your sales reps everything they need to crush their goals.
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The Ted Lasso Guide to Sales Coaching
Blogs
The Ted Lasso Guide to Sales Coaching
Modern sales coaches see a lot of themselves in Ted Lasso. They’re often up against incredible odds, but they know how to navigate with skill and audacity—getting the most out of their team and rising to the challenges before them. In this blog, get 7 sales coaching tips inspired by Apple TV’s popular series.
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The Top 23 Sales Enablement Articles for 2023
Blogs
The Top 23 Sales Enablement Articles for 2023
Sales enablement is more crucial than ever as we enter 2023. The proliferation of sales tools, the rise of the 100% digital seller in the world of remote work, and the emergence of disruptive technologies like ChatGPT are transforming the way we sell and the opportunities available to sellers in 2023.
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Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
Blogs
Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
With 75% of revenue leaders focused on building sales coaching, training, and readiness programs this year, Fortune 500 executives agree that Coaching Cadences “solve high-level business problems”
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The Top 25 Sales Management Articles of the Last Decade (2012-Now)
Blogs
The Top 25 Sales Management Articles of the Last Decade (2012-Now)
See our list of sales management articles that have truly defined, shaped, and codified modern-day sales over the last decade.
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How to Run a March Madness-Style Sales Contest
Blogs
How to Run a March Madness-Style Sales Contest
How to make a March Madness-style, single-elimination sales tournament.
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A History of Game-Changing Sales Tools: From Salesforce to Now
Blogs
A History of Game-Changing Sales Tools: From Salesforce to Now
Let’s take a look back at the sales tools and moments in time that launched the value and growth of sales enablement.
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How to Set Better Sales Performance Goals for Account Managers
Blogs
How to Set Better Sales Performance Goals for Account Managers
Aggressive sales performance goals aren't always the right call. Find out why.
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4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Blogs
4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Learn 4 ways to leverage GTM partners and lean on cross-functional support to scale your sales enablement strategy.
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