Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
Coaching Without Limits: Ambition’s Season of Innovation
Blogs
Coaching Without Limits: Ambition’s Season of Innovation
Ambition’s Season of Innovation empowers sales leaders to coach without limits. Discover a modernized coaching experience, a mobile app built for action, and AI-driven insights that help managers lead with confidence and scale impact.
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Stay Ahead with Real-Time Notifications When Reps Fall Behind
Blogs
Stay Ahead with Real-Time Notifications When Reps Fall Behind
Stay proactive without micromanaging. Learn how Ambition’s customizable workflows alert sales managers when reps fall behind, helping you coach sooner, celebrate wins, and build a culture of accountability.
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Salesforce + Outreach + Ambition: Up and Running in 20 Minutes
Blogs
Salesforce + Outreach + Ambition: Up and Running in 20 Minutes
Connecting Salesforce or Outreach to Ambition is faster than you think. RevOps leaders can integrate in just 15–20 minutes, gaining instant visibility, performance insights, and coaching consistency—without a heavy technical lift.
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How Can I Track My Reps Performance Without Spending Hours in My CRM?
Blogs
How Can I Track My Reps Performance Without Spending Hours in My CRM?
Sales managers lose hours chasing CRM reports instead of coaching. Discover how live dashboards, competitions, and instant visibility help you focus on performance, accountability, and revenue growth—not data entry.
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Fixing Rep Forecasting Fast (with Coaching)
Blogs
Fixing Rep Forecasting Fast (with Coaching)
Accurate sales forecasts are the foundation of growth, yet many teams struggle with inconsistent pipeline updates. Regular, data-driven coaching gives leaders visibility into risks, improves close rates, and strengthens accountability across the org. Learn how consistent coaching empowers frontline managers and drives more predictable revenue growth.
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Drowning in Data: 3 Ways to Turn Insights Into Effective Coaching Conversations
Blogs
Drowning in Data: 3 Ways to Turn Insights Into Effective Coaching Conversations
Your RevOps team delivers the data. Here’s how to make sure it drives performance.
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The Sales Performance Gap: Why Sales Leaders Are Stuck at Midfield
Blogs
The Sales Performance Gap: Why Sales Leaders Are Stuck at Midfield
Sales leaders face the Sales Performance Gap—the disconnect between strategy and results. Legacy SPM tools cover planning and payouts but miss the “middle of the field,” where daily coaching, accountability, and execution drive wins. Closing the gap means enabling managers, ramping reps faster, and surfacing risks early so teams perform at their full potential.
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10 Landmines Revenue Leaders Dodge Every Quarter
Blogs
10 Landmines Revenue Leaders Dodge Every Quarter
Risks revenue leaders face every quarter - and how to hit the number consistently.
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Celebrating Wins Is Survival in Sales
Blogs
Celebrating Wins Is Survival in Sales
Let’s get one thing out of the way: culture is still a commodity. You can slap whatever buzzwords you want on your company’s careers page, but if the day-to-day feels like a pressure cooker mixed with a Hunger Games arena, guess what? People will burn out.
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