Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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Why “Moving the Middle” Is the Most Reliable Path to Revenue Success
Blogs
Why “Moving the Middle” Is the Most Reliable Path to Revenue Success
Why the most reliable way to impact performance is by focusing on the average performers.
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How to Run a Strategic March Madness–Style Sales Competition
Blogs
How to Run a Strategic March Madness–Style Sales Competition
Here’s how to plan a March Madness–style sales competition that is both fun and impactful for your sales teams.
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February Product Roundup: Coaching Intelligence, Brackets, and Metric Snapshots
Blogs
February Product Roundup: Coaching Intelligence, Brackets, and Metric Snapshots
A recap of Ambition’s February updates and how they help you drive peak seller activation.
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How to Integrate Outreach or Salesloft with Ambition
Blogs
How to Integrate Outreach or Salesloft with Ambition
Using Outreach or Salesloft and want that data inside Ambition? You can integrate both platforms via API or secure file transfer to bring engagement activity into dashboards, scorecards, and coaching workflows. Track leading indicators, align outreach to revenue outcomes, and eliminate manual reporting — all with clean, reliable data built for performance visibility.
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Ambition's New Brand: Behind the Scenes of Our New Website
Blogs
Ambition's New Brand: Behind the Scenes of Our New Website
Read what inspired Ambition's new website design and why it reflects our new era of growth.
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Coaching Without Burnout: How High-Impact Managers Drive Focus When Everything Feels Urgent
Blogs
Coaching Without Burnout: How High-Impact Managers Drive Focus When Everything Feels Urgent
Ambition's sales management software solutions provide robust scorecard & KPI tracking, effective gamification, actionable coaching sessions, & more.
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Operationalizing Coaching Without Creating Overhead
Blogs
Operationalizing Coaching Without Creating Overhead
When coaching is truly operationalized, it doesn't feel like a separate initiative. It feels like the way work gets done. Here's what that looks like in practice.
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20 Questions Ambition’s AI Assistant Can Now Answer with Coaching Intelligence
Blogs
20 Questions Ambition’s AI Assistant Can Now Answer with Coaching Intelligence
Coaching Intelligence unlocks a whole new world of AI-powered insights in Ambition. Here are 20 questions to get you started.
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The CARE Framework: A Simple Formula for Effective 1:1s
Blogs
The CARE Framework: A Simple Formula for Effective 1:1s
The CARE Framework is a simple, repeatable formula that transforms every coaching conversation into measurable performance gains.
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