Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The Modern Sales Leader's Guide to Gamification

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

The CARE Framework: A Simple Formula for Effective 1:1s

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

A Practical Guide to Sales Coaching Effectiveness

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

Why Sales Leaders Buy Ambition

With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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Guides

Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series

A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance — but only if you know how to run them. 
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Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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2025: Building a Stronger Operating System for Revenue Teams
Blogs
2025: Building a Stronger Operating System for Revenue Teams
Our product roadmap in 2025 was designed to close those gaps and to give teams a system they can trust, scale, and make their own. Here’s how that came to life.
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Why Revenue Predictability Breaks Down After the Strategy Rollout (and How to Detect Risk Early)
Blogs
Why Revenue Predictability Breaks Down After the Strategy Rollout (and How to Detect Risk Early)
Most failed revenue strategies aren’t inherently flawed—they’re just inconsistently executed.
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2025 AI Release Roundup: Powering Smarter Coaching and Predictable Revenue
Blogs
2025 AI Release Roundup: Powering Smarter Coaching and Predictable Revenue
Here’s a look at the latest AI-driven features helping Ambition customers save time, power revenue growth, and build a high-performance sales culture.
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Ambition Platform Updates to Power Revenue Growth: Days of Delight Feature Spotlights, Pt. 3
Blogs
Ambition Platform Updates to Power Revenue Growth: Days of Delight Feature Spotlights, Pt. 3
Introducing Ambition’s new AI-Powered Coaching Assistant along with several product enhancements.
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Ambition Introduces New AI Assistant to Transform Coaching for Managers and Sales Leaders
Blogs
Ambition Introduces New AI Assistant to Transform Coaching for Managers and Sales Leaders
Starting today, Ambition users have access to a powerful new AI-powered coaching assistant. This release marks the latest step in our broader vision to make sales coaching and performance intelligence more accessible, actionable, and human.
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Enhancements to Help Drive a High-Performance Culture: Days of Delight Feature Spotlights, Pt. 2
Blogs
Enhancements to Help Drive a High-Performance Culture: Days of Delight Feature Spotlights, Pt. 2
This installment in our Days of Delight series spotlights enhancements to check-ins, competitions, goals, and more.
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Create Fair Sales Competitions That Keep Every Rep Engaged
Blogs
Create Fair Sales Competitions That Keep Every Rep Engaged
Stay Ahead with Real-Time Notifications When Reps Fall Behind As a sales manager, you want to support your team without micromanaging. But keeping track of who is on pace and who might be struggling can be tough when your day is already packed. The question we often hear is: Can Ambition notify me whenever reps are falling behind? The answer is yes. And it’s designed to make your life easier. Why It’s Hard to Spot Struggles Early Sales moves quickly, and it’s easy to miss the early signs that someone needs
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The New Mobile App and Other Feature Spotlights: Kicking off Ambition’s Days of Delight
Blogs
The New Mobile App and Other Feature Spotlights: Kicking off Ambition’s Days of Delight
Get an up-close look at Ambition’s new mobile app, snapshots for agenda items, and more.
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Ambition Launches New Mobile App, Bringing Real-Time AI Performance Insights to Managers Wherever They Work
Blogs
Ambition Launches New Mobile App, Bringing Real-Time AI Performance Insights to Managers Wherever They Work
Ambition Launches New Mobile Experience
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