Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

Making Your Revenue Strategy a Reality

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

The Total Economic Impact™ of Ambition

What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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Guides

The 2023 Sales Industry Scouting Report

Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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Slide Deck

Motivating Sales Teams *Right Now*

Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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Slide Deck

How to Run The Perfect Sales Contest

Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
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The Top 23 Sales Enablement Articles for 2023
Blogs
The Top 23 Sales Enablement Articles for 2023
Sales enablement is more crucial than ever as we enter 2023. The proliferation of sales tools, the rise of the 100% digital seller in the world of remote work, and the emergence of disruptive technologies like ChatGPT are transforming the way we sell and the opportunities available to sellers in 2023.
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Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
Blogs
Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
With 75% of revenue leaders focused on building sales coaching, training, and readiness programs this year, Fortune 500 executives agree that Coaching Cadences “solve high-level business problems”
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The Top 25 Sales Management Articles of the Last Decade (2012-Now)
Blogs
The Top 25 Sales Management Articles of the Last Decade (2012-Now)
See our list of sales management articles that have truly defined, shaped, and codified modern-day sales over the last decade.
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How to Run a March Madness-Style Sales Contest
Blogs
How to Run a March Madness-Style Sales Contest
How to make a March Madness-style, single-elimination sales tournament.
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A History of Game-Changing Sales Tools: From Salesforce to Now
Blogs
A History of Game-Changing Sales Tools: From Salesforce to Now
Let’s take a look back at the sales tools and moments in time that launched the value and growth of sales enablement.
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How to Set Better Sales Performance Goals for Account Managers
Blogs
How to Set Better Sales Performance Goals for Account Managers
Aggressive sales performance goals aren't always the right call. Find out why.
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4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Blogs
4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Learn 4 ways to leverage GTM partners and lean on cross-functional support to scale your sales enablement strategy.
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Create Coaching Consistency with Recurring Check-ins
Blogs
Create Coaching Consistency with Recurring Check-ins
The ability to set check-ins as “recurring” helps you establish a consistent, measurable Coaching Orchestration™ strategy that positively impacts your bottom line.
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Build a High-Performing Culture and Strong Team Identity with Group GIFs
Blogs
Build a High-Performing Culture and Strong Team Identity with Group GIFs
There's an underlying factor that can make or break a team’s performance: team identity. Here are a few ways you can start utilizing Group GIFs to establish team identity and accountability right now.
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