Resources

Explore Ambition's curated content library for revenue leaders—featuring sales best practices, industry trends, coaching tips, and more.

Guides

The Modern Sales Leader's Guide to Gamification

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

The CARE Framework: A Simple Formula for Effective 1:1s

How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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Guides

A Practical Guide to Sales Coaching Effectiveness

The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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Guides

Your Guide to Becoming a Sales Coach

A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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Guides

Why Sales Leaders Buy Ambition

With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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Guides

Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series

A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
Drive Rep Performance With Great Coaching
Guides
Drive Rep Performance With Great Coaching
A modern sales leader's guide to effective sales coaching, with a focus on tracking daily and monthly sales KPIs, setting goals, and measuring coaching ROI.
How to Run The Perfect Sales Contest
Slide Deck
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance — but only if you know how to run them. 
Motivating Sales Teams *Right Now*
Slide Deck
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
8 Sales Pipeline Metrics and How to Coach Around Them
Blogs
8 Sales Pipeline Metrics and How to Coach Around Them
If you’re not managing your pipeline, you’re not maximizing your revenue potential. Learn how to build a pipeline in sales, 8 critical sales pipeline metr…
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5 Types of Sales Coaching Programs Critical to Driving More Revenue
Blogs
5 Types of Sales Coaching Programs Critical to Driving More Revenue
How call camp, weekly team meetings, peer<>peer coaching, pipeline reviews, and 1:1s can help you elevate your sales coaching program to all-star status
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What’s New in Coaching Orchestration™: Group Check-ins
Blogs
What’s New in Coaching Orchestration™: Group Check-ins
Ambition’s latest Coaching Orchestration™ innovation, Group Check-ins, was designed to change the way managers and leaders run team meetings.
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How PosiGen Empowers Reps to Shatter the Ceiling of Success and Be Greater with Ambition
Blogs
How PosiGen Empowers Reps to Shatter the Ceiling of Success and Be Greater with Ambition
What happens when every rep competes for the top spot on the leaderboard? They continue to set records, break through the ceiling of success, and set their sights on even bigger goals. Watch this All-Star story to learn how PosiGen is achieving 80% growth YoY with Ambition.
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A Prescriptive Sales Dev Process: 6 KPIs to Track That Will Turn Your Cold Call Into a Meeting
Blogs
A Prescriptive Sales Dev Process: 6 KPIs to Track That Will Turn Your Cold Call Into a Meeting
Are you asking yourself, does cold calling work? Here are six tried-and-true KPIs to track that prove cold calling is effective and will unlock the human potential of your SDRs.
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9 Ways to Make Cold Calling Fun (and Get Really Good At It)
Blogs
9 Ways to Make Cold Calling Fun (and Get Really Good At It)
For the sake of the millions of sales reps who keep picking up the phone day in and day out, it’s time we figure out how to make cold calling fun.
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Objection Handling Like a Boss: How to Beat These 7 Common Sales Objections
Blogs
Objection Handling Like a Boss: How to Beat These 7 Common Sales Objections
A quick masterclass in objection handling
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30 Ways to Go The Extra Mile in Sales
Blogs
30 Ways to Go The Extra Mile in Sales
Average reps deliver exactly what is asked of them. Remarkable reps deliver more, exceed their goals, and stand out in a sea of sales people. Going the extra mile—and becoming truly remarkable—isn’t easy. To realize your peak potential as a seller in 2022, it’s important to self-evaluate.Where do you fall on the performance spectrum? What’s holding you back from being better than last week, last quarter, or last year?
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How to Find the Kink in Your Sales Process with Real-Time Performance Data
Blogs
How to Find the Kink in Your Sales Process with Real-Time Performance Data
Prior to adopting Ambition in 2020, Sprinklr’s Brett Dalbey couldn’t see what was or wasn’t working in his team’s performance data because it was difficult or, at best, time consuming to obtain. Now, with standardized reporting in Ambition, he can follow the underlying thread in the numbers and easily see where his team is missing the mark to coach and course-correct in real-time.
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