The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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Why Adaptability is Key to Successful Sales Leadership: A Conversation with Wesley Baker (Sales Operator Series Ep. 2)
Videos
Why Adaptability is Key to Successful Sales Leadership: A Conversation with Wesley Baker (Sales Operator Series Ep. 2)
Learn how to spot talent that thrives in a fast-changing environment, and why building a culture of experimentation can unlock new levels of performance in this interview with Wesley Baker.
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May 29, 2026
AI for Revenue Teams
Sales Performance & Activation
Sales Leaders / Managers
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales (Sales Operator Series Ep. 1)
Videos
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales (Sales Operator Series Ep. 1)
Nimit Bhatt, Head of Sales at DemandDrive, reveals the overlooked tactics and mindset shifts that turn average sellers into top performers in today’s fast-evolving sales landscape.
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May 21, 2026
AI for Revenue Teams
CRO / VP
The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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May 12, 2026
Coaching & 1:1s
Sales Leaders / Managers
Making Your Revenue Strategy a Reality
Guides
Making Your Revenue Strategy a Reality
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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May 8, 2026
Revenue Strategy
CRO / VP
The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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May 1, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What an AI-First Revenue Org Really Looks Like: Moving Beyond the AI Hype Cycle
Webinars
What an AI-First Revenue Org Really Looks Like: Moving Beyond the AI Hype Cycle
In this fireside chat, Ambition CEO Jared Houghton joins Seth Marrs to explore how leading organizations are moving beyond AI as a tool and toward AI as an embedded system for coaching, performance, and execution.
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April 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
RevOps
Turning AI Efficiency into Sales Effectiveness
Webinars
Turning AI Efficiency into Sales Effectiveness
In this fireside chat, Seth Marrs and Jared Houghton explore how AI-enabled sales teams can reinvest newfound time in ways that make sellers more effective and increase win rates.
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December 3, 2025
AI for Revenue Teams
CRO / VP
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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December 1, 2025
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
Your Guide to Becoming a Sales Coach
Guides
Your Guide to Becoming a Sales Coach
A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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March 16, 2023
Coaching & 1:1s
Sales Leaders / Managers
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Blogs
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
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July 30, 2026
Metrics, KPIs & Reporting
Product Tips & Tricks
Sales Leaders / Managers
Don't Let a Legacy CRM Delay Your Sales Initiatives
Blogs
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
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July 29, 2026
Revenue Strategy
No items found.
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
Blogs
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 27, 2026
AI for Revenue Teams
CRO / VP
7 Sales Performance Platform Must Haves for Teams Using Salesforce
Blogs
7 Sales Performance Platform Must Haves for Teams Using Salesforce
We evaluated features based on how well they address the core challenges VPs of Sales face every day: closing performance gaps, scaling consistent coaching, and ensuring execution aligns with revenue strategy. Here's what matters most.
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July 23, 2026
No items found.
RevOps
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Blogs
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Ask a CRO how many of their frontline managers coached their reps this week—and whether those coaching conversations were any good—and the answer is usually uncertain. That's what we call the coaching black box, and it’s one of the biggest blind spots for revenue organizations.
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July 22, 2026
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What's the Best Way to Build Scorecards for Ramping SDRs?
Blogs
What's the Best Way to Build Scorecards for Ramping SDRs?
Find out how Ambition lets you tailor goals for new reps without having to create a completely separate scorecard.
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July 21, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Blogs
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 20, 2026
No items found.
RevOps
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
Blogs
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
A day in the life of a sales manager using Ambition: A recap of our July Coach to Close Revenue Leader Series, hosted by Dannon Thornton and Chad Troughton
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July 17, 2026
Coaching & 1:1s
Product Tips & Tricks
Sales Leaders / Managers
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Blogs
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Underperformance almost always traces back to one of two root causes. Either the rep can't do what's required (a skill problem), or they could do it but aren't (a will problem). It's important to learn how to spot the difference.
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July 17, 2026
Sales Performance & Activation
Sales Leaders / Managers

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