The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
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July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
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June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
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June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Blogs
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
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July 30, 2026
Metrics, KPIs & Reporting
Product Tips & Tricks
Sales Leaders / Managers
Don't Let a Legacy CRM Delay Your Sales Initiatives
Blogs
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
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July 29, 2026
Revenue Strategy
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
Blogs
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
Read More
July 27, 2026
AI for Revenue Teams
CRO / VP
7 Sales Performance Platform Must Haves for Teams Using Salesforce
Blogs
7 Sales Performance Platform Must Haves for Teams Using Salesforce
We evaluated features based on how well they address the core challenges VPs of Sales face every day: closing performance gaps, scaling consistent coaching, and ensuring execution aligns with revenue strategy. Here's what matters most.
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July 23, 2026
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RevOps
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Blogs
The Coaching Black Box: The Biggest Blind Spot in Revenue Leadership
Ask a CRO how many of their frontline managers coached their reps this week—and whether those coaching conversations were any good—and the answer is usually uncertain. That's what we call the coaching black box, and it’s one of the biggest blind spots for revenue organizations.
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July 22, 2026
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What's the Best Way to Build Scorecards for Ramping SDRs?
Blogs
What's the Best Way to Build Scorecards for Ramping SDRs?
Find out how Ambition lets you tailor goals for new reps without having to create a completely separate scorecard.
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July 21, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Blogs
The Best RevOps Teams Don't Just Support Growth. They Prepare for It.
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 20, 2026
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RevOps
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
Blogs
How Managers Use Ambition to Coach, Focus, and Win: A 5-Minute Recap
A day in the life of a sales manager using Ambition: A recap of our July Coach to Close Revenue Leader Series, hosted by Dannon Thornton and Chad Troughton
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July 17, 2026
Coaching & 1:1s
Product Tips & Tricks
Sales Leaders / Managers
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Blogs
Your Underperforming Rep Has Either a Skill Problem or a Will Problem. Here's How to Tell the Difference.
Underperformance almost always traces back to one of two root causes. Either the rep can't do what's required (a skill problem), or they could do it but aren't (a will problem). It's important to learn how to spot the difference.
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July 17, 2026
Sales Performance & Activation
Sales Leaders / Managers

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