The Ambition Hub

Are you asking yourself, does cold calling work? Here are six tried-and-true KPIs to track that prove cold calling is effective and will unlock the human potential of your SDRs.

For the sake of the millions of sales reps who keep picking up the phone day in and day out, it’s time we figure out how to make cold calling fun.

A quick masterclass in objection handling

Average reps deliver exactly what is asked of them. Remarkable reps deliver more, exceed their goals, and stand out in a sea of sales people. Going the extra mile—and becoming truly remarkable—isn’t easy. To realize your peak potential as a seller in 2022, it’s important to self-evaluate.Where do you fall on the performance spectrum? What’s holding you back from being better than last week, last quarter, or last year?

Prior to adopting Ambition in 2020, Sprinklr’s Brett Dalbey couldn’t see what was or wasn’t working in his team’s performance data because it was difficult or, at best, time consuming to obtain. Now, with standardized reporting in Ambition, he can follow the underlying thread in the numbers and easily see where his team is missing the mark to coach and course-correct in real-time.

Even simple questions can spark honest conversations that lead to constructive feedback, necessary course-correcting, and positive behavior change that will ultimately move the mark. Download the top 20 coaching questions Ambition customers used in 2021 to lead their reps to success.

When people on the frontlines can visualize what success looks like and where they stand in relation to it, they see a clear trajectory of how to achieve it for themselves. Courtenay O’Connor, Forrester consultant, calls this “democratizing the data.”

As a sales leader in a remote world, you need creative ways to keep your reps engaged and tracking towards goals. One of the best ways to encourage performance and celebrate accomplishments is through accolades—awards you give to your team members when they hit the metrics you’ve defined.

6 holiday sales competition ideas to infuse your culture with holiday cheer and help your team crush those last few weeks of Q4.