The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Total Economic Impact™ of Ambition
Reports
The Total Economic Impact™ of Ambition
What’s the value of rep performance management? Ambition users get 515% ROI by saving time, improving performance, and driving sales. Find out how.
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January 23, 2023
Revenue Strategy
CRO / VP
Revenue Enablement
The 2023 Sales Industry Scouting Report
Reports
The 2023 Sales Industry Scouting Report
Inform your go-to-market strategy with insights from Ambition's 2023 Scouting Report. Our discrete, aggregated data set specifically for quota-carrying teams will guide you towards better sales outcomes.
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January 23, 2023
Sales Performance & Activation
CRO / VP
Motivating Sales Teams *Right Now*
Motivating Sales Teams *Right Now*
Get tips from Drift, the Braves, memory Blue and Ambition about how to motivate your sales team today.
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August 5, 2020
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How to Run The Perfect Sales Contest
How to Run The Perfect Sales Contest
Games in the workplace can drive motivation, accountability and performance; but only if you know how to run them.
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July 9, 2020
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Moving the Middle: Keys to Smarter Sales Coaching
Guides
Moving the Middle: Keys to Smarter Sales Coaching
A guide to coaching up your middle-of-the-road sales reps, so you can see ROI and boost your bottom line, faster.
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February 18, 2019
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Why Sales Leaders Buy Ambition
Guides
Why Sales Leaders Buy Ambition
With Ambition, you can increase revenue, implement better tracking of real-time sales team productivity, achieve better organizational alignment and create a repeatable culture of success.
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November 13, 2018
Revenue Strategy
CRO / VP
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
Guides
Three Keys To Setting The Right Benchmarks Part III of Ambition's Moving The Middle Series
A guide to setting the right benchmarks for your sales team so you can build a stronger, metrics-driven coaching program.
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Metrics, KPIs & Reporting
Sales Performance & Activation
CRO / VP
Sales Leaders / Managers
Sales Incentive Ideas That Actually Work!
Guides
Sales Incentive Ideas That Actually Work!
We've compiled seven of the most creative incentives we've seen our customers run in contests. Learn how these companies got innovative and produced results.
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Sales Performance & Activation
Sales Leaders / Managers
Motivating The Middle 70 Percent
Guides
Motivating The Middle 70 Percent
A modern sales leader's guide to effective sales coaching, focused on tracking daily and monthly sales KPIs, setting goals, and anticipating challenges so you can move the needle for the middle 70% of your sales org.
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Defining Performance Management: How to Visualize Sales Coaching Effectiveness
Blogs
Defining Performance Management: How to Visualize Sales Coaching Effectiveness
New GTM data visualization! Systematically analyze manager <> rep coaching interactions over time and their effect on key business drivers like pipeline c…
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December 14, 2023
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Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
Blogs
Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
For the first time, go-to-market (GTM) leaders can create a coaching effectiveness graph that directly correlates their employee development efforts to sales outcomes.
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December 13, 2023
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Top 10 Ambition Workflows You Need to Deploy in 2024
Blogs
Top 10 Ambition Workflows You Need to Deploy in 2024
Amplify seller milestones organization-wide using Workflows in Ambition. Workflows can be pushed to a TV in office or Slack or Microsoft Teams channel to celebrate closed/won revenue, customer expansions, pipeline wins, and more.
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November 13, 2023
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The Top 23 Sales KPIs to Measure
Blogs
The Top 23 Sales KPIs to Measure
Building a high-performing sales team is all about establishing a system of learning, consistency, and accountability for sales reps. What sales KPIs (key…
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September 18, 2023
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The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Blogs
The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Sports and sales go hand-in-hand. If you’re a revenue leader or frontline manager looking for sales coaching tips, you can glean learnings from legendary sports coaches like Nick Saban, Pat Summitt, Bill Belichick, Phil Jackson, Dawn Staley, Tony La Russa, and more.
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August 1, 2023
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9 Sales Enablement Tools Your SDRs Will Love
Blogs
9 Sales Enablement Tools Your SDRs Will Love
From lead sourcing and enrichment to call coaching and analytics to email automation and scorecards, these 9 tools will give your sales reps everything they need to crush their goals.
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July 14, 2023
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The Ted Lasso Guide to Sales Coaching
Blogs
The Ted Lasso Guide to Sales Coaching
Modern sales coaches see a lot of themselves in Ted Lasso. They’re often up against incredible odds, but they know how to navigate with skill and audacity—getting the most out of their team and rising to the challenges before them. In this blog, get 7 sales coaching tips inspired by Apple TV’s popular series.
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June 1, 2023
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The Top 23 Sales Enablement Articles for 2023
Blogs
The Top 23 Sales Enablement Articles for 2023
Sales enablement is more crucial than ever as we enter 2023. The proliferation of sales tools, the rise of the 100% digital seller in the world of remote work, and the emergence of disruptive technologies like ChatGPT are transforming the way we sell and the opportunities available to sellers in 2023.
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May 11, 2023
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Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
Blogs
Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
With 75% of revenue leaders focused on building sales coaching, training, and readiness programs this year, Fortune 500 executives agree that Coaching Cadences “solve high-level business problems”
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May 9, 2023
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