The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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Why Adaptability is Key to Successful Sales Leadership: A Conversation with Wesley Baker (Sales Operator Series Ep. 2)
Videos
Why Adaptability is Key to Successful Sales Leadership: A Conversation with Wesley Baker (Sales Operator Series Ep. 2)
Learn how to spot talent that thrives in a fast-changing environment, and why building a culture of experimentation can unlock new levels of performance in this interview with Wesley Baker.
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May 29, 2026
AI for Revenue Teams
Sales Performance & Activation
Sales Leaders / Managers
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales (Sales Operator Series Ep. 1)
Videos
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales (Sales Operator Series Ep. 1)
Nimit Bhatt, Head of Sales at DemandDrive, reveals the overlooked tactics and mindset shifts that turn average sellers into top performers in today’s fast-evolving sales landscape.
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May 21, 2026
AI for Revenue Teams
CRO / VP
The CARE Framework: A Simple Formula for Effective 1:1s
Guides
The CARE Framework: A Simple Formula for Effective 1:1s
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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May 12, 2026
Coaching & 1:1s
Sales Leaders / Managers
Making Your Revenue Strategy a Reality
Guides
Making Your Revenue Strategy a Reality
How sales, enablement, and revops leaders can spot execution risk before the revenue strategy breaks down.
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May 8, 2026
Revenue Strategy
CRO / VP
The Modern Sales Leader's Guide to Gamification
Guides
The Modern Sales Leader's Guide to Gamification
The modern revenue leader's guide to using gamification as a strategic tool to drive rep behaviors and create reliable outcomes.
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May 1, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
What an AI-First Revenue Org Really Looks Like: Moving Beyond the AI Hype Cycle
Webinars
What an AI-First Revenue Org Really Looks Like: Moving Beyond the AI Hype Cycle
In this fireside chat, Ambition CEO Jared Houghton joins Seth Marrs to explore how leading organizations are moving beyond AI as a tool and toward AI as an embedded system for coaching, performance, and execution.
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April 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
RevOps
Turning AI Efficiency into Sales Effectiveness
Webinars
Turning AI Efficiency into Sales Effectiveness
In this fireside chat, Seth Marrs and Jared Houghton explore how AI-enabled sales teams can reinvest newfound time in ways that make sellers more effective and increase win rates.
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December 3, 2025
AI for Revenue Teams
CRO / VP
A Practical Guide to Sales Coaching Effectiveness
Guides
A Practical Guide to Sales Coaching Effectiveness
Solve the sales coaching gap with this practical framework for evaluating, measuring, and improving coaching effectiveness.
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December 1, 2025
Coaching & 1:1s
Sales Performance & Activation
Sales Leaders / Managers
Your Guide to Becoming a Sales Coach
Guides
Your Guide to Becoming a Sales Coach
A playbook for promoted reps, existing managers, and enablement leaders looking to improve their practice
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March 16, 2023
Coaching & 1:1s
Sales Leaders / Managers
Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Blogs
Can Ambition Display Quota Attainment and Forecast Coverage on TVs?
Learn how to display quota attainment, forecast coverage, goals, leaderboards, and other sales metrics on Ambition TVs.
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August 15, 2026
Product Tips & Tricks
Metrics, KPIs & Reporting
Sales Leaders / Managers
RevOps
9 Criteria for Sales Coaching Software in 2026
Blogs
9 Criteria for Sales Coaching Software in 2026
Learn the 9 criteria to consider when evaluating sales coaching software in 2026, from Salesforce integration and AI to manager adoption and coaching results.
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August 14, 2026
Revenue Strategy
AI for Revenue Teams
CRO / VP
RevOps
New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
Blogs
New Benchmark Report Reveals Most Revenue Organizations Coach Fewer Than Half Their Reps Weekly, and It's Costing Them
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August 13, 2026
Coaching & 1:1s
Revenue Strategy
CRO / VP
Revenue Enablement
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
Blogs
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 12, 2026
AI for Revenue Teams
Revenue Enablement
10 Things to Know About Sales Coaching Adoption
Blogs
10 Things to Know About Sales Coaching Adoption
This article covers 10 things every revenue leader needs to consider when evaluating, implementing, and sustaining sales coaching software across remote and hybrid teams
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August 7, 2026
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Revenue Enablement
RevOps
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Blogs
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think. 
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August 6, 2026
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CRO / VP
Agent Skills: The AI Operating System for Sales Managers
Blogs
Agent Skills: The AI Operating System for Sales Managers
Introducing Agent Skills, configurable, contextualized, permission-aware AI workflows built on Ambition's Performance Graph.
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August 5, 2026
AI for Revenue Teams
Product Tips & Tricks
Sales Leaders / Managers
What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
Blogs
What Does Ambition Recommend for Building Scorecards for Ramping SDRs?
How Ambition helps you bring new SDR hires into the fold from Day One without holding them to the same targets as fully ramped reps.
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August 4, 2026
Onboarding & Rep Ramp
Product Tips & Tricks
Sales Leaders / Managers
Revenue Enablement
How to Prioritize Sales Coaching in 2026
Blogs
How to Prioritize Sales Coaching in 2026
Every frontline sales manager faces the same challenge: you have a team of reps, and only so many hours in the week to coach them. This guide gives you a repeatable system for coaching prioritization so you can direct your time where it moves the needle most.
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July 31, 2026
Coaching & 1:1s
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