Memphis Grizzlies

Challenges

- Needed a way to encourage Salesforce adoption to keep their database clean and up to date

- Competitions were time consuming to set up and track, leaving the team with no visibility into real-time performance and no way to celebrate wins

- Lacked an efficient process to formalize goals and KPIs around multiple product offerings

Solution

- Competitions promote positive Salesforce adoption, resulting in clean, relevant data

- Specific KPIs and goals set around various product offerings including Season Tickets and Group Tickets

- Ticket Sales Reps (TSRs) can visualize a good day and continue to exceed revenue targets

Results

- 35% increase in season ticket revenue

- $300K increase in premium sales

- Outsold the entire previous quarter during the span of one 5-week Ambition competition

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“Ambition has been a huge time saver with running and tracking contests! Not only can our leadership keep an eye on it, but Ambition allows reps to track their own progress. It’s a great platform for us to hold our reps accountable, but also for them to hold themselves accountable.”

- Jillian Walker, Ticket Sales Manager at Memphis Grizzlies