The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
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July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
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June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
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June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
Blogs
I Took 5 Hypotheses to the Gartner CSO & Sales Leader Conference. Here's What Came Back Validated and What Caught Me Off Guard.
I went into the Gartner CSO & Sales Leader Conference with a notebook full of hunches for what the vendor ecosystem would make of AI theater. I came back with most of those hunches confirmed, one of them upgraded from "interesting" to "urgent," and one surprise.
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June 4, 2026
AI for Revenue Teams
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What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
Blogs
What a Conversation with Nimit Bhatt Reminded Me About Modern Sales
A conversation between demandDrive’s Nimit Bhatt and Ambition’s Brian Trautschold on sales leadership, AI, and what it takes to grow a sales career right now.
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June 4, 2026
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Sales Leaders / Managers
Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency
Blogs
Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency
New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.
Read More
June 3, 2026
Company News
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3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Blogs
3 Takeaways from Gartner CSO Conference that Revenue Leaders Need to Know Now
Ambition CEO Jared Houghton shares his key learnings from the Gartner research presented during the annual CSO & Sales Leader conference, and how they apply to revenue teams like yours.
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June 2, 2026
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CRO / VP
Sales Leaders / Managers
Can Ambition Display HubSpot Data in Real-Time?
Blogs
Can Ambition Display HubSpot Data in Real-Time?
Ambition integrates with HubSpot via API or FTP/SFTP, typically in 15–20 minutes, and surfaces your HubSpot data on dashboards, competitions, goals, and workflow notifications within minutes of sync.
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May 29, 2026
Product Tips & Tricks
RevOps
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
Blogs
How to Standardize Weekly Sales 1:1s in 6 Easy Steps (2026)
This guide walks you through a repeatable six-step process for standardizing your sales manager 1:1s. You'll learn how to prepare with data, structure your conversations, and track coaching effectiveness over time—so every meeting moves reps closer to quota.
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May 28, 2026
Product Tips & Tricks
Coaching & 1:1s
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Why Manager Accountability Matters More Than Having Great Reps
Blogs
Why Manager Accountability Matters More Than Having Great Reps
For decades, Revenue Operations and sales leaders have obsessed over seller accountability. We’ve done everything we can to make seller performance as binary as possible. But when it comes to manager accountability, that delineation is not as simple…and represents a huge opportunity.
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May 27, 2026
Sales Performance & Activation
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How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Blogs
How to Use Ambition’s Sales Competitions to Drive More Qualified Pipeline (Not Just More Activity)
Instead of just rewarding effort, the best sales competitions reinforce the behaviors and outcomes the business actually cares about. This means balancing pipeline volume, pipeline quality, and conversion to revenue.
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May 26, 2026
Product Tips & Tricks
Sales Performance & Activation
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Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
Blogs
Your Playbook Is in a Folder Nobody Opens: The New Ambition Puts it in the Conversation
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May 20, 2026
Sales Performance & Activation
Company News
Revenue Enablement

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